Wavy Divider
Wavy Divider

Careers

Strategic Writer – Copywriter

Qualifications.

The ideal Strategic Writer is a curious, active self-starter who is not afraid to test and challenge others.  This person should be positive, confident and passionate. This structured, organized individual knows how to prioritize and motivate others. He or she is detail-oriented, persuasive and persistent. He or she is active in the community and understands the value of spending time building relationships, networking & special interest group (SIG) events.

The Strategic Writer delivers highly relevant content at the right moment, it’s no longer a disruption to the social experience, it’s authentic engagement. The marriage of design and content really can drive results — leading to increased conversations, better click-throughs, higher reach, and positive reception. The Strategic Writer helps build brand engagement through functional, strong user experiences, content development and design coordination. The Strategic Writer is on the front line, working directly with the client and creative team to bring their story to its greatest potential.

The ideal candidate is generous, authentic, trustworthy and personable. He or she should have a good sense of humor, and remain approachable and humble. He or she is fascinated with people, humanity and culture. This person is calm under pressure and comfortable with ambiguity.  

Being creative, this person offers creative solutions to problems. He or she knows our brand story, our vision, our mission and our audience. This person will be able to use this knowledge to present new opportunities to existing clientele. The Strategic Writer is both optimistic and reliable.

Responsibilities.

CONTENT WRITING

  • Content writing for blog posts, articles, eBooks, lists, infographics & other media
  • Draft press releases
  • Organizes and aids in the development of creative assets for strategy (graphic design, video production, print materials, etc.)

COPYWRITING

  • Copywriting to sell, persuade and call users to action on homepages, service pages, landing pages, email campaigns, advertisements
  • Collaborates with design/web team to provide content that brings interactive elements to life
  • Manages and executes quality assurance and editing processes on client and internal collateral
  • Coordinates email marketing campaign concepts and oversee email plan for campaigns

STRATEGIC & ADMINISTRATIVE

  • Conducts primary and secondary exploratory research to inform various planning components, including target audience analysis and segmentation, literature reviews, industry assessments, competitive reviews, communications audits, and traditional and digital media measurements
  • Supports the internship program and advise interns on programmatic efforts and high-level projects
  • Comfortably present project details and concepts through written, verbal and visual presentation
  • Develops and manages client content plans and publication schedules
  • Coordinates with clients on projects and serves as a liaison to creative 
  • Provides leadership and coaching to junior team members & interns
  • Drives long-term content strategy, the development of branding and communications strategies with social strategic and creative
  • Supports the development of various monthly performance and quarterly reports (e.g. reports for publication notes, surveys, focus groups, in-depth interviews, etc.)
  • Track your time and manage your tasks using our management software

Specifications.

Required

  • Enjoy the process of writing as your primary role and responsibility
  • Knowledge of design process for social & web assets, carrying a design concept from ideation to completion in a well-planned & thoughtful manner
  • 4 year college degree or equivalent experience
  • Experience with technical SEO writing
  • Experience with ghostwriting
  • Evidence of creative contributions to successful marketing or advertising campaigns
  • Excellent web writing and editing skills
  • Strong organizational and project management skills and experience working with a variety of source materials
  • Evidence of career progression with growth and commitment
  • Experience with G Suite & Microsoft Office
  • A smart phone with ability to sync email and calendar
  • Ability to prioritize effectively in a fast-paced environment
  • Great written and interpersonal communication skills
  • Desire to do what it takes to be the best at what you do

Preferred

  • Experience writing short copy for paid search and paid social ads
  • BA/BS in English, Journalism, Communications, or related field
  • 1 year experience working in an agency environment
  • Understanding of key performance metrics for paid Search and Social advertising
  • Continuing education program certifications
  • Membership in a local industry-related special interest group

Desired

  • Previous entrepreneurial experience / entrepreneurial attitude / desires
  • Holds certifications for Google Adwords and Google Analytics, Facebook Blueprint
  • Outside interests – hobbies, active roles in organizations, community involvement
  • Experience with project management and time tracking software, especially Asana & Harvest
  • Experience managing direct reports
Wavy Divider
Wavy Divider

Introduce yourself. We're always looking for awesome people with talent.

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