Digital Marketing and Design Blog
Gain Important Insights in the Digital Marketing and Design World
From digital marketing strategies and trends to design and content insights, you can be sure we’re constantly researching and finding new ways to keep you on top of your marketing game.
The Benefits of Working with a Google-Certified Digital Marketing Agency
Introduction In today's rapidly evolving digital world, businesses are constantly racing to stay ahead of the competition and effectively engage with their target audience. That's where partnering with a marketing agency with a Google digital marketing certification comes into play! These certified Google partner companies are adept at...
Everything You Need to Know About Google Business Profiles
Establishing a robust online presence is vital for any company's success in today's competitive marketplace. Setting up a Google Business Profile is an effective way to boost your online visibility and attract more clients. This free tool from Google enables businesses to highlight their offerings and services, manage customer feedback, and...
The Pros and Cons of Loyalty Programs
Introduction Loyalty programs have become a go-to strategy for businesses to reward customers and ensure they stick around. From accumulating airline miles to racking up customer reward points, companies always search for inventive ways to keep their loyal customers coming back for more. However, like all things in life, customer loyalty...
3 Types of Paid Advertising You Should Be Running
What is Paid Advertising and Why Should You be Doing it? Getting your products or services in front of the right people isn’t easy. Today’s digital landscape is crowded, chaotic, and competitive. Standing apart from the crowd and finding your ideal audience can be challenging. But there’s a way to do it, and it’s called “paid advertising.”...
Best AI Writing Tools for 2023
In 1968, moviegoers worldwide got their first glimpse of Artificial Intelligence (AI) in Stanley Kubrick's 2001: A Space Odyssey. In it, the HAL 9000 super-computer is programmed to speak, think, and express emotion like a human. Fast forward to today, and Artificial Intelligence is an everyday part of our lives. Perhaps not as the HAL 9000...
SEM vs. SEO: What’s the Difference?
Welcome to our blog post on SEM vs. SEO. If you’re wondering about the difference between the two, you’ve come to the right place. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused and used interchangeably, but they are two very different strategies with different objectives. While both are essential in...
The Best Social Media Platforms For Your Business
When social media started to enter the public consciousness in the early 2000s, it was very much a tool to help users connect with friends, colleagues, and loved ones. Fast-forward to the modern day and users are now just as likely to connect with their favorite brands as well as friends and family. For businesses like yours, it presents a...
A Guide to the Google Ads Settings You’re Confused About
Google Ads (formerly Google Adwords) is one of the most popular pay-per-click advertising platforms available. Online advertising can be a cost-effective way to promote your business, with plenty of different options for customizing your Google ads campaigns. However, with so many ways to choose your settings, it can easily become quite...
3 Reasons Why Keyword Planning Is Extremely Important for Advertising
Keyword research is one of the most critical parts of any digital marketing strategy. Keywords are used by search engines, like Google Search, and advertising platforms to optimize content delivery for the right audience. Algorithms search for relevant keywords to ensure people are given content that matches their search intent, answers their...
10 New Year’s Resolutions for Digital Marketing Success in 2023
As we enter the beginning of a new year, we're all starting to think about our New Year's resolutions for 2023. In your personal life, you might be thinking about getting fit or learning a new skill, but what about at work? If 2023 is your year for making your digital marketing a success, you need to set goals for the new year in that area...
7 Hot Web Design Trends for 2023
If you want to learn more about modern websites or if you want to find out what web design trends you should consider when creating your website’s design, then take a look below. Gone are the days of constant annoying pop-ups and harsh color palettes, but the nostalgia for some ideas is coming back to.1) Page Speed It’s safe to say that page...
Why Running a Website Audit Helps Your SEO
Conducting a technical SEO audit is one of the best ways for you to help your search rankings. The main reason for this is because whenever someone types in any kind of query, the search engine they’re using will do a site crawl to look for various ranking signals. These may include core web vitals, target keywords and relevant content, and...
