3 Reasons Why Keyword Planning Is Extremely Important for Advertising
Keyword research is one of the most critical parts of any digital marketing strategy. Keywords are used by search engines, like Google Search, and advertising platforms to optimize content delivery for the right audience. Algorithms search for relevant keywords to ensure people are given content that matches their search intent, answers their questions and provides them with value. If you’ve ever asked yourself why keyword research is so essential, it helps to understand the role keywords play and how the right keywords can form the foundation of many of your online advertising activities.
1) You Need Keyword Research for Search Engine Optimization
Search engine optimization (SEO) is a significant part of any marketing strategy. SEO helps increase visibility to your website or blog on search results pages and in front of your target audience by using specific keywords that match their interests and a user’s search intent. Your SEO keywords can be used in different places on your website or blog to signal to search engines that they should appear on the search engine results page (SERPs) for those keywords.
There are different types of keywords to know about, short tail, mid tail, and long tail keywords, and each have a different “strength” or search volume to them. The more keywords you add, the more specific your search traffic will be, therefore have a higher conversion rate. For example: restaurant, Italian restaurant, Italian restaurant that has risotto, goes from very high search volume keywords to a very specific keyword. So, it could be wise to include a voice search when doing keyword research, given that is usually how people talk and users are 3 times more likely to use voice search when creating a list of keywords.
2) Keywords Are Essential for Google Ads
As well as organic SEO, keyword research is a must for Google Ads and other paid media. Pay-per-click (PPC) ads are based on bidding for the keywords you want, which must match the search terms your audience is using and the keywords for your website. Keyword tools like Google Keyword Planner can help you identify the monthly search volume for different keywords, which long tail keywords to use, keyword ideas, and the ranking difficulty for specific terms.
3) Keyword Research Keeps You Engaged with Your Audience
Keyword research isn’t just something that you do once. It’s an ongoing process that helps you stay connected to your audience’s wants. By regularly looking at Google Trends and Google Analytics, conducting proper keyword research, and developing your keyword strategy, you ensure you don’t get left behind. You will be able to ensure you are using the right keywords in your content strategy, paid ads, and even in your social media marketing.
4) Essential Tips for Keyword Research
Keyword research doesn’t have to be difficult, but there are lots of steps you can take if you want to do it effectively.
Use a Keyword Planner
A keyword planner is a tool that can help you figure out what words and phrases people are using when they search online. It helps you determine the best keywords to use in your website or ads so that when people search for things related to your product, they’ll find your web page more easily.
There are plenty of keyword research tools that you can use to find and organize the keywords you need, including Google Keyword Planner. But it’s important to know what role keywords perform in search queries and to find a keyword planner that helps you to keep track of your targeted keywords and keyword phrases.
Make Use of Free Tools from Search Engines
You can find various free SEO tools from search engines to help with your keyword research process and planning that will help you stay on top of the right keywords you should be using. Google has several useful tools that are all free and can be used to perform keyword research, including actual search terms and competitor keywords.
5) Get SEO Professional Help
It can be difficult and time-consuming to perform proper keyword research and manage the various aspects of your SEO strategy. It can be helpful to work with an SEO professional, like Social Firm, for keyword research if you want to do it effectively. It will save you time and ensure you get the best results.
If you loved this article, there's more where that came from. Stay up-to-date with marketing and design insights.