What is Paid Advertising and Why Should You be Doing it? Getting your products or services in front of the right people isn’t easy. Today’s digital landscape is crowded, chaotic, and competitive. Standing apart from the crowd and finding your ideal...
In 1968, moviegoers worldwide got their first glimpse of Artificial Intelligence (AI) in Stanley Kubrick's 2001: A Space Odyssey. In it, the HAL 9000 super-computer is programmed to speak, think, and express emotion like a human. Fast forward to...
Welcome to our blog post on SEM vs. SEO. If you’re wondering about the difference between the two, you’ve come to the right place. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused and used interchangeably, but...
When social media started to enter the public consciousness in the early 2000s, it was very much a tool to help users connect with friends, colleagues, and loved ones. Fast-forward to the modern day and users are now just as likely to connect with...
Google Ads (formerly Google Adwords) is one of the most popular pay-per-click advertising platforms available. Online advertising can be a cost-effective way to promote your business, with plenty of different options for customizing your Google ads...
Keyword research is one of the most critical parts of any digital marketing strategy. Keywords are used by search engines, like Google Search, and advertising platforms to optimize content delivery for the right audience. Algorithms search for...
As we enter the beginning of a new year, we're all starting to think about our New Year's resolutions for 2023. In your personal life, you might be thinking about getting fit or learning a new skill, but what about at work? If 2023 is your year for...
If you want to learn more about modern websites or if you want to find out what web design trends you should consider when creating your website’s design, then take a look below. Gone are the days of constant annoying pop-ups and harsh color...
Conducting a technical SEO audit is one of the best ways for you to help your search rankings. The main reason for this is because whenever someone types in any kind of query, the search engine they’re using will do a site crawl to look for various...
Logo design is an essential element of your brand identity and plays a critical part in your company’s communication strategy. An effective logo has impact and helps brands appeal to their target audience. Moreover, the logo sets out the brand’s...
Digital Marketing
