Best AI Writing Tools for 2023

by | Mar 7, 2023 | Digital Marketing, Marketing Strategy

In 1968, moviegoers worldwide got their first glimpse of Artificial Intelligence (AI) in Stanley Kubrick’s 2001: A Space Odyssey. In it, the HAL 9000 super-computer is programmed to speak, think, and express emotion like a human. Fast forward to today, and Artificial Intelligence is an everyday part of our lives. Perhaps not as the HAL 9000 might have envisioned, but certainly in the form of AI content writing tools.

Computer program developers, emboldened by the meteoric rise of OpenAI’s Chat GPT, seem to be releasing a new AI writer each week. And why not? In just one week, Chat GPT gained 1 million users, shattering the launch figures of every online platform preceding it and generating billions of dollars in investment support.

AI writers are being used to generate text for landing pages, social media captions, website copy, sales emails and email subject lines, digital ads, and a host of other content creation assignments tied to digital marketing strategy. The future of content creation is here, and AI copywriting tools are powering it.

With an AI writing assistant, high-quality content can be created quickly and with minimal effort. So, no longer can human writers’ complaints of “I have writer’s block,” or cries of “my dog ate my paper” be used as an excuse for not generating relevant written copy on demand, including longer pieces like articles, blog posts, essays, and other types of long-form content.

In this blog post, we’ll explore our top five picks for the best AI writing tools for 2023. But before we get to the list, let’s find out how this came about.

In The Beginning

In The Beginning

The history of Artificial Intelligence began in the 1950s when the concept of creating machines that could think like humans was first introduced. Initially, the focus was on developing computers that could understand and respond to human commands. Over time, the scope of AI expanded to encompass the ability of computers to learn and reason, thus prompting the use of the term “machine learning.”

AI research continued to make tremendous progress thanks to advances in machine learning algorithms. These computer programs are designed to learn from data and improve performance over time. The algorithms allow machines to make predictions, recognize patterns, and automate tasks that would otherwise require human input. This led to the development of AI systems that can perform tasks like speech recognition, natural language processing (NLP), computer vision, and robotics.

So, while machine learning is a subset of AI, “deep learning” is a subset of machine learning. Deep learning involves artificial neural networks that have multiple layers. Each layer processes input that the next layer uses to learn from, making it possible for the machine to now learn from its information processing with minimal human direction.

Rise of the Machines

Rise of the Machines

AI applications are all around us, whether we realize it or not. AI can be seen powering systems in healthcare, finance, retail, manufacturing, entertainment, and more. So it shouldn’t be surprising that AI plays a role in how we communicate across the web B2B and B2C.

AI writing tools make it easier and faster to produce written content from given data sets or prompts. AI writing tools can also provide content feedback and suggestions, helping users create better-written work.

As technology continues to evolve, AI is expected to become even more powerful and capable of tackling complex problems in the near future.


Our Top Five Picks for the Best AI Writing Tools

1. Jasper AI

1. Jasper AI

Jasper, formerly known as Jarvis, is a leading AI content writing tool that helps content writers generate professional-grade long and short-form content quickly and easily. This AI writer saves time by automating tedious tasks like keyword research and editing while helping you create SEO-friendly copy quickly.

Jasper was first introduced as Jarvis AI in 2021, taking its name from J.A.R.V.I.S., the AI assistant to Tony Stark, the fictional character from Marvel Studios’ Iron Man franchise. However, fearing a lawsuit from the studio’s parent company, Walt Disney Studios, the product’s developers changed the name to Jasper and relaunched the brand in January 2022.

The technology behind Jasper AI is based on natural language processing (NLP), which gives it the ability to understand, analyze and interpret written human language. This technology allows the AI writing software to understand and interpret the language’s syntax and generate content similar to the original input.

Jasper AI has become popular for content writing due to its ability to generate content quickly and accurately in a variety of styles and formats that can be tailored to particular audiences. And it’s the best AI pick on our list.

2. Rytr

2. Rytr

Rytr is another leading AI writing tool explicitly designed to help businesses generate quality content at scale. Launched in 2015, this AI writer utilizes natural language generation (NLG) technology to provide users with perfectly tailored copy optimized for higher rankings on search engines. Rytr comes with cool features such as auto-tagging capabilities and automated headings. Rytr AI also features a thesaurus, a library of custom templates, and a built-in grammar checker, making it easy for users to write accurate and well-written content quickly.



Another great option when it comes to automated content creation tools is The software, developed by Chris Lu and Paul Tacoubian, leverages OpenAI’s generative pre-trained transformer 3 (GPT-3) artificial intelligence. uses natural language processing (NLP) and advanced AI technology to write SEO-friendly blog articles, web content, product descriptions, ad copy, social media, and more content tailored to your needs. This AI-powered writing assistant has features like automated grammar and punctuation corrections, keyword optimization, and content optimization.

With, you can create content quickly and easily without worrying about grammar and punctuation mistakes. And makes it easy to collaborate with other writers, allowing you to share content ideas, drafts and ideas. All in all, is an effective and efficient way to create high-quality digital content.
By following these SEO tactics, websites can increase their visibility on search engine result pages and get more traffic from potential customers, which helps businesses to increase their online presence and generate more leads and sales.

4. WriteSonic

4. WriteSonic

WriteSonic is a cloud-based AI content platform launched by computer scientist and entrepreneur Samanyou Garg in October 2020. This AI content writer has state-of-the-art capabilities designed to simplify content creation processes within businesses of all sizes and industries.

WriteSonic has a wide selection of templates covering articles and blogs, ads and marketing tools, general writing, e-commerce applications, social media, website copy, and long-form content. It can even compose copy in 24 different languages.

The AI writing tool uses natural language processing and deep learning techniques to analyze a user’s writing and suggest improvements and changes, making it more readable, concise, and engaging. It can also suggest related topics, images, and videos to enhance the user’s content. WriteSonic AI also has grammar, spelling, and readability checks, a built-in thesaurus, and an AI-powered content suggestion engine.


5. claims to be “transforming SEO and content creation with AI.” And there appears to be truth in advertising. may be your solution if you’re looking for an easy way to generate high-quality long-form content that can immediately rank against your competitors. It combines keyword research capabilities with content generator tools to create SEO-optimized content without fuss.

Of course, comes with key features you’d expect from AI writing software, such as grammar checking, sentence formatting, and tone checking. But this AI writer also has new features, including a handy plagiarism check and an even handier style editor that includes MLS, APA, Chicago, and others.

But the biggest surprise (and added value) is’s many SEO-related tools built right in, including SEO alerting, technical SEO, SEO auditing, SEO change tracking, keyword research, SERP ranking tracker, content insights, localization, competitor analysis, and data visualization.

Wow! Tomas Ratia and his Boston-based team of developers have put a different spin on AI writing software with this tool. There’s chatter in the blogosphere that AI tools could render SEO mute. Until that happens, the built-in tools of make this powerful tool a great value given its very reasonable cost.

AI Writers: Foolproof and Incapable of Error?

The HAL 9000 was built in a space capsule to care for the needs of a crew of astronauts and scientists. As such, he assured them, “The 9000 Series is the most reliable computer ever made. No 9000 computer has ever made a mistake or distorted information. We are all, by any practical definition of the words, foolproof and incapable of error.” Unfortunately for the astronauts, this proved to be false.

Like HAL, none of the AI writing software we’ve looked at in this article is “foolproof and incapable of error.” Accuracy and correctness are two critical components of quality content, and that’s where some AI writing tools can fall short.

Indeed, while these AI tools are capable of generating content quickly, real people must always check the output to ensure its accuracy and appropriateness. This can be especially problematic when the content is reliant on up-to-the-minute data, figures, facts, or information in very niche categories. Diligent and thorough vetting and proofing by human partners is an absolute necessity. And at least for now, that’s not something that can be easily automated.



AI writing tools are here to stay and will only continue to improve and make the content creation process even more accessible. In the next few years, the top 5 AI writing tools discussed in this blog article will make an even bigger impact on the writing process. We can also expect AI copywriting software to become more prevalent, accurate, and user-friendly.

Meanwhile, by combining AI technology with human writers and human ingenuity, it’s possible to generate unique content that is correct, compelling, and capable of significantly impacting your company’s content strategy. Contact the professionals at Social Firm today to learn more about how your business can benefit from AI and other marketing tools and tactics such as SEO, web design, social media, digital advertising, and more.

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