Introduction In today's rapidly evolving digital world, businesses are constantly racing to stay ahead of the competition and effectively engage with their target audience. That's where partnering with a marketing agency with a Google digital...
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Everything You Need to Know About Google Business Profiles
Establishing a robust online presence is vital for any company's success in today's competitive marketplace. Setting up a Google Business Profile is an effective way to boost your online visibility and attract more clients. This free tool from...
The Pros and Cons of Loyalty Programs
Introduction Loyalty programs have become a go-to strategy for businesses to reward customers and ensure they stick around. From accumulating airline miles to racking up customer reward points, companies always search for inventive ways to keep...
3 Types of Paid Advertising You Should Be Running
What is Paid Advertising and Why Should You be Doing it? Getting your products or services in front of the right people isn’t easy. Today’s digital landscape is crowded, chaotic, and competitive. Standing apart from the crowd and finding your ideal...
Best AI Writing Tools for 2023
In 1968, moviegoers worldwide got their first glimpse of Artificial Intelligence (AI) in Stanley Kubrick's 2001: A Space Odyssey. In it, the HAL 9000 super-computer is programmed to speak, think, and express emotion like a human. Fast forward to...
10 New Year’s Resolutions for Digital Marketing Success in 2023
As we enter the beginning of a new year, we're all starting to think about our New Year's resolutions for 2023. In your personal life, you might be thinking about getting fit or learning a new skill, but what about at work? If 2023 is your year for...
5 Things Every Company Logo Must Communicate to its Audience
Logo design is an essential element of your brand identity and plays a critical part in your company’s communication strategy. An effective logo has impact and helps brands appeal to their target audience. Moreover, the logo sets out the brand’s...
Advantages and Disadvantages of Social Media Marketing
Social media marketing has undoubtedly become one of the hottest talking points in modern business, and it’s not hard to see why. Spending on social media advertising has grown from $51 Billion to $226 Billion in the past five years, while it is...
The Top 3 Things Every Bad Website Has in Common
Did you know that all bad websites have these 3 things in common? If your website is not generating enough traffic, attracting customers, and performing as well as you expect it should, it’s important to ask “why?” Knowing this can help solve three...
5 Benefits of Live Chat Tools That You Don’t Know About
If you ask any company why they don’t offer live chat support, they will probably reply by saying that they already have social media, phone, and email support. Why would they possibly need live chat as well? Although this is a valid point, you...