When social media started to enter the public consciousness in the early 2000s, it was very much a tool to help users connect with friends, colleagues, and loved ones. Fast-forward to the modern day and users are now just as likely to connect with...
Latest Articles on Social Media
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12 Days of Holiday Digital Marketing Tips for Small Business
The holidays come once a year. And while they may still seem far away, for many businesses, the holidays have already started. This is because the holidays are, without a doubt, the busiest time for sales. From Thanksgiving through to Christmas,...
Advantages and Disadvantages of Social Media Marketing
Social media marketing has undoubtedly become one of the hottest talking points in modern business, and it’s not hard to see why. Spending on social media advertising has grown from $51 Billion to $226 Billion in the past five years, while it is...
How Using a Content Calendar Makes Your Social Content Better
Social media platforms may have been initially created as entertainment channels, but they have become much more than that. Social media has become a career for a growing number of professionals worldwide. And, for some small and large business...
5 Resources For Ohio Small Businesses During Social Distancing
It’s simple. Our dream has always been to help small businesses thrive. The growth of small businesses helps to stabilize the backbone of our entire community and ensures that our cities can attract and retain new talent. As a small business...
Social Photos: The Do’s and Don’ts
As a marketing agency, social media management is one of the many elements we handle for our clients. Digital content (photography and videography) is a necessary component and can be a phenomenal marketing tool. Oftentimes, our partners are...
Social Media. It’s Not a Choice.
The topic of social media and its necessity continues to be an ongoing conversation, both online and in every day chatter. Parents are constantly monitoring their adolescent children’s online activities while working diligently to keep up with new...
How To Promote Yourself Digitally
You have social media profiles but want to increase your amount of reach by enhancing your personal brand. So how do you go about that? DON’T WALK AWAY If you expect to gain any kind of following at all, you have to give the people what they want!...
Why Snapchat Is The New Storyteller
Since its release in September of 2011, Snapchat has taken smartphones by storm, helping the good people of the world share pictures of their cat, videos of awesome concerts and arguably the most important user-generated content out there– the...
Social Sales Funnel
If you’re a small business owner, you’ve probably heard about the power of social media– if you’re not already using one or two of these platforms yourself. You might find that while you have been able to increase your followers, you just aren’t...