Social Media
Social Photos: The Do’s and Don’ts
As a marketing agency, social media management is one of the many elements we handle for our clients. Digital content (photography and videography) is a necessary component and can be a phenomenal marketing tool. Oftentimes, our partners are responsible for the content we distribute and they usually have a great deal of questions at the...
Social Media. It’s Not a Choice.
The topic of social media and its necessity continues to be an ongoing conversation, both online and in every day chatter. Parents are constantly monitoring their adolescent children’s online activities while working diligently to keep up with new application developments, updated features, and Snapchat stories. Businesses are spending...
How Full is Your Coffee Cup: The Guide to Assessing Your Digital Strengths and Weaknesses
A simple coffee cup is one of the most important staples in an office setting. You have about 10 of them at home, but you keep going back to your old faithful: the one with the large comfy handle. Between tea, coffee, hot chocolate or water– that mug is there for you throughout the day. But that coffee mug can get dirty in between rinses. Just...
Content Rules to Live By
For those of us who work in public relations, social media and marketing, we all know one thing to be true: Content is King. Anyone can draft a tweet or write a blog post, but there is a fine line between producing content that actually matters to your readers and producing content that no one will read. There are brands that have done an...
How to Promote Yourself Digitally
You have social media profiles but want to increase your amount of reach by enhancing your personal brand. So how do you go about that? DON’T WALK AWAY If you expect to gain any kind of following at all, you have to give the people what they want! This means posting frequently depending on the channel. For Instagram, try to post every day...
Getting Started on Facebook
Presenting to an industry exploring digital marketing, it is always fascinating to discover where the audience is with social media. One of the many things I’ve learned from presenting social media is to address best practices, tools, drive people’s curiosity, and to provide them steps to take so they can walk away with a plan of action. Here...
Why Snapchat is the New Storyteller
Since its release in September of 2011, Snapchat has taken smartphones by storm, helping the good people of the world share pictures of their cat, videos of awesome concerts and arguably the most important user-generated content out there– the selfie. The newest update, released to smartphones last Tuesday, has changed the storytelling game....
Social Sales Funnel
If you’re a small business owner, you’ve probably heard about the power of social media– if you’re not already using one or two of these platforms yourself. You might find that while you have been able to increase your followers, you just aren’t seeing them convert into sales. No matter how many followers, likes or shares your posts receive,...
