Strategy
12 Days of Holiday Digital Marketing Tips for Small Business
The holidays come once a year. And while they may still seem far away, for many businesses, the holidays have already started. This is because the holidays are, without a doubt, the busiest time for sales. From Thanksgiving through to Christmas, more than $789 million will be spent by consumers, making it all the more important for small...
How Using a Content Calendar Makes Your Social Content Better
Social media platforms may have been initially created as entertainment channels, but they have become much more than that. Social media has become a career for a growing number of professionals worldwide. And, for some small and large business owners, social media channels and communities are now a lifeline. Essentially, your business’s...
How Color Theory Can Help Your Bounce Rate
History of color theory The history behind color theory is as diverse as the color spectrum itself. Aristotle, the great Greek philosopher, theorized that colors were sent from the Gods themselves through rays of light. He thought that all colors emanated from black and white, and related colors to the different elements: earth, air, water,...
So You Want More Email Sign Ups? Build an Email List from Scratch
Email marketing is still one of the best and most cost-efficient ways to attract and retain customers. Building an email list of subscribers from scratch can greatly improve your marketing ROI and overall marketing effectiveness. Many people outside of the marketing world see email as one of the least effective forms of marketing. This is...
3 Google Ads Pricing Tips to Get the Most Out of Every Penny
Introduction An effective Google Ads campaign can help businesses to attract attention, create high-quality leads, boost conversion rates and supercharge sales. To maximize profit margins and increase ROI, it’s critical to get the most out of every penny. 3 top Google Ads pricing tips Google Ads offers incredible opportunities to connect with...
5 Free Digital Marketing Tools You Might Not Know About in 2020
This year is going to be a new challenge. Digital marketing and online communication is more valuable now than ever. Luckily, every single one of us is prepared for this. We have been for some time. From popular delivery services to video communication, we have all the tools necessary to keep moving forward. What’s important now is that...
3 Reasons Why You Should Never Cut Your Marketing Budget
As a small business owner, I’m sure you understand the importance of marketing. But did you know that without a consistent marketing strategy you’re really not in control of the growth and success of your business? In times of uncertainty or unexpected obstacles, it can be tempting to cut your marketing budget to free up resources for other...
