How To Get Your Business Verified On Instagram (2025)

Getting the Instagram verification badge boosts credibility, increases visibility, and helps businesses stand out. In 2025, there are two ways to get verified:

• Traditional Verification (Free) – Requires authenticity, uniqueness, and public interest mentions.
• Meta Verified (Paid) – A $14.99/month subscription offering easier verification with identity proof.

Steps to Get Verified on Instagram

1. Go to Settings > Account > Request Verification
2. Submit ID and proof of authenticity
3. Meet Instagram’s eligibility criteria
4. If denied, improve brand presence and reapply after 30 days

Pro Tip: Stay active, get press mentions, and engage with followers to improve your chances.

Introduction

For many small business owners, getting an Instagram verification badge is what winning an Oscar is to Hollywood hopefuls. That coveted blue badge (also known as the blue check or blue tick) is your business’s “red carpet moment,” symbolizing to potential customers and Instagram users that you’re ready for your closeup.

But that blue check isn’t an empty status symbol. It has real-world implications for the growth and viability of your business. When you have a verified account, Instagram followers see your brand as trustworthy and authentic, allowing you to stand out on an increasingly crowded social platform.

In this blog, we’ll walk you through the process of getting verified on Instagram in 2025. Lights, cameras, action! Let’s get started.

Understanding Instagram Verification Badges

The Instagram verification process has evolved significantly. While verified badges were once reserved primarily for public figures with private accounts and global brands, Instagram now offers two distinct paths to verification: the traditional verification application process and the newer Meta Verified subscription service.

Both routes can lead to that prestigious blue verification badge, but they serve different needs and come with different verification requirements.

Why Seeking Instagram Verification Matters for Your Business

The benefits of having a verified Instagram account extend far beyond just a status symbol:

• Build Credibility: The blue verification badge instantly demonstrates your brand’s authenticity to potential customers, helping prevent fake accounts and protecting your business from impersonation.
• Boost Visibility: Verified accounts often receive advantages in search results, making it easier for more customers to find your authentic business profile among multiple accounts.
• Generate More Traffic: Account verification can increase visibility and the number of followers interacting with your brand, helping drive traffic to your website and boost overall brand awareness.
• Access Exclusive Features: Verified accounts get early access to new Instagram features, including enhanced Instagram Stories capabilities and user-generated content tools.

Two Ways to Get Verified on Instagram: Choose Your Path

Instagram offers two distinct verification paths, giving businesses more flexibility in pursuing that coveted blue verified badge. Understanding the requirements and differences between these options can help you choose the route that best suits your business needs, timeline, and budget.

Let’s explore both paths in detail:

Traditional Verification Application (Free)

This path requires meeting Instagram’s strict eligibility requirements:

• Authenticity: Your Instagram account must represent a real person or registered business with proper documents to prove it.
• Unique Profile: Only one account per business can be verified (except for language-specific accounts).
• Complete Account: Your Instagram profile needs a profile photo, Instagram bio, and at least one post.
• Public Interest: Your business should be highly searched and featured in multiple news sources.

Meta Verified Subscription (New Option)

This newer verification process offers an alternative route through a paid subscription:

• Monthly Fee: Professional account verification starting at $14.99/month.
• Simplified Requirements: Focuses on identity verification (using a driver’s license or other ID) rather than public interest criteria.
• Added Benefits: Includes exclusive badges, Instagram Stories features, and enhanced support.
• Faster Verification: Generally quicker than the traditional verification request process.

Step-by-Step Instagram Verification Process

Traditional Application Path:

1. Access your professional account or business account
2. Tap the hamburger icon and select settings
3. Navigate to “Account type and tools”
4. Choose “Request verification”
5. Submit requests with the required documentation
6. Wait for review (typically up to 30 days)

Meta Verified Path:

1. Ensure your account meets basic verification requirements
2. Access Meta Verified through profile settings
3. Select your verification badge subscription plan
4. Complete the verification application with the proper ID
5. Maintain active subscription for continued verified status

Best Practices to Increase Your Chances of Getting Verified

Whether pursuing traditional verification or Meta Verified status, follow these guidelines to strengthen your chances of being verified on Instagram:

• Remain Consistent: Keep your business profile name, profile picture, and cross-platform links consistent across all social media accounts.
• Plan Content Strategy: Post regularly to your account, maintaining active engagement with followers through Instagram Stories and user-generated content.
• Build Brand Mentions: Work to gain exposure through multiple news sources and brand mentions (excluding paid or promotional content).
• Follow Guidelines: Strictly adhere to Instagram’s terms and community guidelines to avoid false or misleading information and maintain a trustworthy account status.
• Engage Authentically: Focus on real engagement rather than simply trying to gain more followers. While no specific follower count is required for an Instagram verification badge, Instagram considers accounts “notable and unique” when deciding who gets verified.

What If Your Verification Request Is Denied?

Getting your Instagram verified badge request denied can feel discouraging, but it’s a common experience for many businesses seeking that blue badge. The Instagram verification application is intentionally selective, and even well-established brands that seek verification sometimes need multiple attempts before succeeding.

The good news is that a denial isn’t permanent – it’s simply an opportunity to strengthen your application and try again.

Here are several constructive steps you can take if your verification request isn’t approved:

• Review Requirements: Double-check that all verification requirements and eligibility criteria have been met.
• Boost Presence: Make an effort to increase brand awareness and garner legitimate press coverage.
• Consider Meta Verified: Evaluate whether the paid subscription path might be a better route to getting verified on Instagram.
• Reapply Later: Submit a new verification request after 30 days.

Expert Help with Instagram Verification

As your Columbus-based digital marketing partners, the social firm’s digital marketing team understands how to get verified on Instagram in today’s competitive landscape. We can help guide your business through the verification path, optimize your business profile, or build the strong social media presence needed for successful verification. Request verification services today.

And The Award Goes to…

Whether you’re a small business just starting your verification journey or an established brand looking to boost your Instagram presence, our team has the expertise to help you achieve verified status and your company’s digital marketing goals. 

Contact Social Firm today to learn how we can help you create a notable and unique Instagram profile, capture that coveted blue verification badge, and build a more robust overall social media presence for your business.