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How To Get Your Business Verified On Instagram (2025)

How-To-Get-Your-Business-Verified-On-InstagramHow-To-Get-Your-Business-Verified-On-Instagram

Getting the Instagram verification badge boosts credibility, increases visibility, and helps businesses stand out. In 2025, there are two ways to get verified:

  • Traditional Verification (Free) – Requires authenticity, uniqueness, and public interest mentions.
  • Meta Verified (Paid) – A $14.99/month subscription offering easier verification with identity proof.

Steps to Get Verified on Instagram

  1. Go to Settings > Account > Request Verification
  2. Submit ID and proof of authenticity
  3. Meet Instagram’s eligibility criteria
  4. If denied, improve brand presence and reapply after 30 days

Pro Tip: Stay active, get press mentions, and engage with followers to improve your chances.

Introduction

For many small business owners, getting an Instagram verification badge is what winning an Oscar is to Hollywood hopefuls. That coveted blue badge (also known as the blue check or blue tick) is your business’s “red carpet moment,” symbolizing to potential customers and Instagram users that you’re ready for your closeup.

But that blue check isn’t an empty status symbol. It has real-world implications for the growth and viability of your business. When you have a verified account, Instagram followers see your brand as trustworthy and authentic, allowing you to stand out on an increasingly crowded social platform.

In this blog, we’ll walk you through the process of getting verified on Instagram in 2025. Lights, cameras, action! Let’s get started.

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Understanding Instagram Verification Badges

The Instagram verification process has evolved significantly. While verified badges were once reserved primarily for public figures with private accounts and global brands, Instagram now offers two distinct paths to verification: the traditional verification application process and the newer Meta Verified subscription service.

Both routes can lead to that prestigious blue verification badge, but they serve different needs and come with different verification requirements.

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Why Seeking Instagram Verification Matters for Your Business

The benefits of having a verified Instagram account extend far beyond just a status symbol:

  • Build Credibility: The blue verification badge instantly demonstrates your brand’s authenticity to potential customers, helping prevent fake accounts and protecting your business from impersonation.
  • Boost Visibility: Verified accounts often receive advantages in search results, making it easier for more customers to find your authentic business profile among multiple accounts.
  • Generate More Traffic: Account verification can increase visibility and the number of followers interacting with your brand, helping drive traffic to your website and boost overall brand awareness.
  • Access Exclusive Features: Verified accounts get early access to new Instagram features, including enhanced Instagram Stories capabilities and user-generated content tools.
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Two Ways to Get Verified on Instagram: Choose Your Path

Instagram offers two distinct verification paths, giving businesses more flexibility in pursuing that coveted blue verified badge. Understanding the requirements and differences between these options can help you choose the route that best suits your business needs, timeline, and budget.

Let’s explore both paths in detail:

Traditional Verification Application (Free)

This path requires meeting Instagram’s strict eligibility requirements:

  • Authenticity: Your Instagram account must represent a real person or registered business with proper documents to prove it.
  • Unique Profile: Only one account per business can be verified (except for language-specific accounts).
  • Complete Account: Your Instagram profile needs a profile photo, Instagram bio, and at least one post.
  • Public Interest: Your business should be highly searched and featured in multiple news sources.

Meta Verified Subscription (New Option)

This newer verification process offers an alternative route through a paid subscription:

  • Monthly Fee: Professional account verification starting at $14.99/month.
  • Simplified Requirements: Focuses on identity verification (using a driver’s license or other ID) rather than public interest criteria.
  • Added Benefits: Includes exclusive badges, Instagram Stories features, and enhanced support.
  • Faster Verification: Generally quicker than the traditional verification request process.
Step-by-Step-Instagram-Verification-Process

Step-by-Step Instagram Verification Process

Traditional Application Path:

  1. Access your professional account or business account
  2. Tap the hamburger icon and select settings
  3. Navigate to “Account type and tools”
  4. Choose “Request verification”
  5. Submit requests with the required documentation
  6. Wait for review (typically up to 30 days)

Meta Verified Path:

  1. Ensure your account meets basic verification requirements
  2. Access Meta Verified through profile settings
  3. Select your verification badge subscription plan
  4. Complete the verification application with the proper ID
  5. Maintain active subscription for continued verified status
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Best Practices to Increase Your Chances of Getting Verified

Whether pursuing traditional verification or Meta Verified status, follow these guidelines to strengthen your chances of being verified on Instagram:

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What If Your Verification Request Is Denied?

Getting your Instagram verified badge request denied can feel discouraging, but it’s a common experience for many businesses seeking that blue badge. The Instagram verification application is intentionally selective, and even well-established brands that seek verification sometimes need multiple attempts before succeeding.

The good news is that a denial isn’t permanent – it’s simply an opportunity to strengthen your application and try again.

Here are several constructive steps you can take if your verification request isn’t approved:

  • Review Requirements: Double-check that all verification requirements and eligibility criteria have been met.
  • Boost Presence: Make an effort to increase brand awareness and garner legitimate press coverage.
  • Consider Meta Verified: Evaluate whether the paid subscription path might be a better route to getting verified on Instagram.
  • Reapply Later: Submit a new verification request after 30 days.
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Expert Help with Instagram Verification

As your Columbus-based digital marketing partners, the social firm’s digital marketing team understands how to get verified on Instagram in today’s competitive landscape. We can help guide your business through the verification path, optimize your business profile, or build the strong social media presence needed for successful verification. Request verification services today.

And The Award Goes to…

Whether you’re a small business just starting your verification journey or an established brand looking to boost your Instagram presence, our team has the expertise to help you achieve verified status and your company’s digital marketing goals. 

Contact Social Firm today to learn how we can help you create a notable and unique Instagram profile, capture that coveted blue verification badge, and build a more robust overall social media presence for your business.

Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
CLIENT ENGAGEMENT MANAGER
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Justin Kline
Web Developer
Like many in the web design world, I started out building websites for small projects and grew into a career focused on helping businesses and organizations strengthen their online presence. Over the past 20+ years, I’ve worked as a WordPress Designer and Developer, building websites for a wide range of clients, including many charity and faith-based organizations, focused on creating clean, easy-to-use sites that reflect each mission clearly. I enjoy taking ideas and turning them into simple, effective websites that help organizations connect with people and share what they do in a meaningful way.

Outside of work, I spend time with my wife and kids, enjoy music, strong coffee, and a great cheeseburger!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Nick May
STRATEGIC MARKETING TEAM LEADER
With a foundation in digital marketing, analytics, and strategic leadership, I’ve learned that sustainable growth happens when strategy, data, and execution work in alignment. My approach centers on building marketing systems that are intentional, measurable, and designed to scale — helping businesses move from scattered efforts to focused momentum. At Social Firm. I guide our Strategic Marketing team in developing clear roadmaps that connect brand positioning, digital performance, and revenue growth.

When I’m not at work, you’ll likely find me on the golf course, at the range, or out camping somewhere off the grid. I value time with my son and love being outdoors — whether that’s hiking, sitting around a campfire, or just getting outside with my dog. Staying active, unplugging when I can, and spending quality time with family keeps me grounded and energized.