Keep Your Resume In Tip-Top Shape

Keep-Your-Resume-In-Tip-Top-ShapeKeep-Your-Resume-In-Tip-Top-Shape

There are two types of people in the world: those who like updating resumes (some might even say they enjoy it) and those who despise it. Regardless of this reality, maintaining an updated resume is something that all working professionals need to do whether they like it or not. After all, you never know when you’re going to need a current copy, and besides, it’s always good to have a running list of what you’ve accomplished in your career. For those of you who enjoy resume updating, this list could serve as a simple “change in routine” or opportunity to try other tactics. But for those who loathe the task, this list could potentially adjust your views on the necessary responsibility.

New job? Then it’s time for an update.

I’ve found that updating my resume as soon as I have a change in my job title makes the process much less daunting later down the road. You will have much less to edit which makes the process that much less stressful. If you don’t have access to your job description, jot down a few things that you’ve been working on recently and what projects you will be responsible for down the line. You can always go back and edit the description and you will have something to work with if you need to make any major changes.

1. Scribble down career wins, compliments from your boss and clients, etc.

This tip goes hand-in-hand with the first one; writing down accomplishments, milestones, skills learned and compliments can make updating a resume a walk in the park. Whether you’re updating a job description or the skills section, you’ll have an arsenal of positive notes about your job performance to refer back to. I always try to write down a few “small wins” daily. This exercise also makes for a great tool to check your job performance and see what you excel at and what you can improve on.

2. Have three pairs of fresh eyes read it. Seriously, three pairs.

This is a classic piece of advice that I’m sure everyone has heard before, but it still rings true. Each person will be able to provide you with valuable feedback that can help you improve your resume in ways you didn’t think of. Also, if anything, please have others read it for grammar purposes; no hiring representative likes to read present-tense verbs when they should be past tense or “affect” instead of “effect”. Also, there are tons of websites that are filled to the brim with career and resume advice, such as Monster.com and Glassdoor.com. The more you know about what employers are looking for when it comes to resumes the better.

3. Upgrade your language, too.

You shouldn’t just update your job title and description; you should spruce up your language as well. Use words such as ‘conceptualized’, ‘directed’, ‘improved ‘and ‘initiated’ instead of ‘responsible for’, ‘worked on’, ‘detail-oriented’, or ‘hardworking’. Don’t get me wrong- those last words are great ones to use, but I think we can all agree that slightly more descriptive and powerful words might stand out to a potential employer more.

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Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
EXECUTIVE ASSISTANT
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Laura Elliott
Senior Digital Strategist
I have been in the digital marketing space since graduating from Xavier University in 2012 and I have experience in both the B2C and B2B realms. I specialize in digital advertising and have seen how it has evolved and grown over time. It has been exciting to keep up with all the new developments and changes throughout the years in the world of advertising and I thoroughly enjoy researching ways to leverage these changes to improve success for my clients. Throughout my career, I’ve honed and adapted my skills in data analytics and lead generation and enjoy learning about new industries and driving success for each of my clients!

When I’m not at work, I love to spend time with my family and traveling. My main goal is to travel all over the world with my husband and son!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Doug Bierl
STRATEGIC PROJECT MANAGER
I have an inherent desire to help people and I like to figure out how to best connect people with something they need. That led me to a career in marketing and client services, primarily in marketing strategy and planning in product management, advertising account management, and marketing consulting.

When I’m not at work, you may see me walking the streets of Westerville with my wife, Julaine, or in a cafe meeting with a guy talking about life and faith. I value time with family, staying physically active and being outdoors brings me energy and joy.