We’re thrilled to share some exciting news: Social Firm has been honored with a MarCom Award Golden Statuette for our work on the Elder Law Connection website! This prestigious recognition caps off an extraordinary year of industry accolades for our team.
The MarCom Awards are one of the most respected creative competitions in the world, attracting approximately 7,000 entries annually from dozens of countries. Being selected as a winner from such a competitive field is truly humbling and reflects the dedication our team brings to every client project.
The MarCom Award joins an impressive roster of recognition Social Firm has earned this year:
This remarkable collection of awards validates our comprehensive approach to digital marketing and demonstrates our team’s ability to deliver exceptional results across diverse projects and industries.
When Elder Law Connection approached us, they faced a critical challenge that many specialized service providers encounter: they needed a professional website that would establish their national presence and effectively communicate their unique value proposition to a specific professional audience—in this case, estate planning attorneys and new lawyers interested in entering the elder law field.
Their existing web presence wasn’t adequately addressing the real challenges attorneys face when entering this specialized area of practice. These challenges include cash flow management, staff development, and understanding the nuances of a legal specialty with substantial growth potential but limited competition nationwide.
At Social Firm, we believe exceptional web design starts with a deep understanding—not just of what our clients do, but of who they need to reach and why those audiences should care. For Elder Law Connection, this meant creating a digital experience that would speak directly to legal professionals while simultaneously building credibility and trust.
We developed a professional, responsive website with strategically crafted content that addresses the specific pain points attorneys experience when considering this career path. The site features specialized pages dedicated to coaching services and back-office support offerings, all designed to guide visitors through Elder Law Connection’s comprehensive value proposition.
But compelling design and messaging are only part of the equation. To ensure the right audience discovered the website, we incorporated advanced SEO techniques, including carefully crafted metadata, strategic external linking, and schema markup. These optimizations increased visibility for key search terms such as “elder law training,” “elder law bootcamp,” and “growing your elder law firm,” ensuring that attorneys actively seeking these resources would find Elder Law Connection.
The new website successfully positions Elder Law Connection as the premier online resource for attorneys seeking to establish or expand their elder law practice nationwide. It provides a strong digital foundation that effectively communicates its expertise and value proposition to legal professionals nationwide.
This outcome exemplifies what we strive to achieve with every project: digital solutions that don’t just look impressive but actually transform our clients’ businesses and help them achieve their growth objectives.
“Winning the MarCom Award is a tremendous honor and validates our team’s dedication to creating impactful digital solutions,” says Matt Erney, Social Firm’s founder and Strategic Digital Marketing Director. “This project exemplifies our commitment to understanding our clients’ unique challenges and developing websites that not only look professional but drive real business results.”
Jason Willis, our Creative Director, adds: “Our approach combined professional design with advanced SEO techniques to create a website that enhances visibility while building trust through authoritative content and excellent user experience. This MarCom Award, combined with our other 2025 recognition, demonstrates that our integrated approach to digital marketing consistently delivers award-winning results.”
Receiving this level of industry recognition in a single year is incredibly meaningful to our entire team. Each award represents not just our creative and technical capabilities, but our commitment to delivering measurable results for our clients.
The diversity of these awards—from creative excellence (Hermes and Web Excellence) to technical implementation (WebAward) to market recognition (Expertise.com and 50Pros) to integrated marketing success (MarCom)—demonstrates our comprehensive capabilities across all aspects of digital marketing and web development.
The MarCom Awards are administered by the Association of Marketing and Communication Professionals (AMCP), an organization that not only recognizes excellence but also gives back to the community. AMCP doesn’t charge entry fees for pro bono work and has contributed more than $250,000 to charitable causes in recent years—a mission we’re proud to support through our own commitment to serving nonprofits and community organizations.
As we continue our work helping companies of all sizes succeed online, engage with their customers, and achieve long-term business success, we’re energized by this recognition and motivated to keep pushing the boundaries of what’s possible in digital marketing and web design.
Thank you to Elder Law Connection for trusting us with this important project, to our incredible team for their talent and dedication, and to all the award organizations that have recognized our work this year. These accolades affirm that we’re on the right track and inspire us to continue raising the bar for our clients and our industry.
Here’s to creating more transformative digital experiences and award-winning work in the years ahead!
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