Social Firm
3 Reasons Why Keyword Planning Is Extremely Important for Advertising
Keyword research is one of the most critical parts of any digital marketing strategy. Keywords are used by search engines, like Google Search, and advertising platforms to optimize content delivery for the right audience. Algorithms search for relevant keywords to ensure people are given content that matches their search intent, answers their...
10 New Year’s Resolutions for Digital Marketing Success in 2023
As we enter the beginning of a new year, we're all starting to think about our New Year's resolutions for 2023. In your personal life, you might be thinking about getting fit or learning a new skill, but what about at work? If 2023 is your year for making your digital marketing a success, you need to set goals for the new year in that area...
7 Hot Web Design Trends for 2023
If you want to learn more about modern websites or if you want to find out what web design trends you should consider when creating your website's design, then take a look below. Gone are the days of constant annoying pop-ups and harsh color palettes, but the nostalgia for some ideas is coming back to. Page Speed It's safe to say that page...
Why Running a Website Audit Helps Your SEO
Conducting a technical SEO audit is one of the best ways for you to help your search rankings. The main reason for this is because whenever someone types in any kind of query, the search engine they’re using will do a site crawl to look for various ranking signals. These may include core web vitals, target keywords and relevant content, and...
5 Things Every Company Logo Must Communicate to its Audience
Logo design is an essential element of your brand identity and plays a critical part in your company’s communication strategy. An effective logo has impact and helps brands appeal to their target audience. Moreover, the logo sets out the brand’s sense of values to potential customers. The average consumer thinks little of what goes into...
12 Days of Holiday Digital Marketing Tips for Small Business
The holidays come once a year. And while they may still seem far away, for many businesses, the holidays have already started. This is because the holidays are, without a doubt, the busiest time for sales. From Thanksgiving through to Christmas, more than $789 million will be spent by consumers, making it all the more important for small...
How Using a Content Calendar Makes Your Social Content Better
Social media platforms may have been initially created as entertainment channels, but they have become much more than that. Social media has become a career for a growing number of professionals worldwide. And, for some small and large business owners, social media channels and communities are now a lifeline. Essentially, your business’s...
Advantages and Disadvantages of Social Media Marketing
Social media marketing has undoubtedly become one of the hottest talking points in modern business, and it’s not hard to see why. Spending on social media advertising has grown from $51 Billion to $226 Billion in the past five years, while it is expected to hit $384 Billion by 2027. Moreover, it feels like virtually all companies incorporate...
5 Benefits of Live Chat Tools That You Don’t Know About
If you ask any company why they don't offer live chat support, they will probably reply by saying that they already have social media, phone, and email support. Why would they possibly need live chat as well? Although this is a valid point, you have to remember that we live in a digital age and that people want to have a much more streamlined...
