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12 Days of Holiday Digital Marketing Tips for Small Business

by | Nov 15, 2022 | Social Firm, Strategy

The holidays come once a year. And while they may still seem far away, for many businesses, the holidays have already started. This is because the holidays are, without a doubt, the busiest time for sales. From Thanksgiving through to Christmas, more than $789 million will be spent by consumers, making it all the more important for small businesses to get in on the action.

Getting ahead of your holiday marketing is a good way to set your business up for success. To help you get there, we give you 12 days of holiday digital marketing tips for small businesses. Consider it an early holiday gift from us to you!

Our 12 favorite holiday marketing tips

1. Make the most of all the holiday marketing opportunities

1. Make the most of all the holiday marketing opportunities

Between now and the end of the year, the calendar will be filled with different holidays. Many businesses focus their efforts only on Christmas, but don’t forget there’s Halloween and Thanksgiving before then. And with Black Friday and Cyber Monday taking place before December even begins, there are a lot of opportunities to take advantage of the build-up.

In 2021, online sales reached over $3 billion, during the 38 days of the holiday season! Will this upcoming holiday season top it?

2. Tease your collections early

2. Tease your collections early

One of our favorite holiday marketing tips is to start early. Now is a good time to start your holiday marketing by showcasing your holiday collections before your customers’ social media feeds are jammed with holiday promotions of your competitors. Start lining up content for your social media channels that will get your followers excited about your holiday collection as you build up to a launch date.

An official launch for your holiday store is a great way to engage customers and get them excited about the holidays. Deck the halls with holiday goodness to really make a splash.

Once your collections have launched on your website, you can promote a few different ways with various gift bundles and special promotions to help boost your online sales.

3. Create a dedicated holiday season landing page

3. Create a dedicated holiday season landing page

Holiday shopping can be stressful and time-consuming, so why not make it easier for your customers? A dedicated landing page can be super helpful to your regular customers as well as last minute shoppers. A well-designed and optimized landing page allows more customers to find what they’re looking for much faster when they shop online, which certainly makes customers happy and puts them in a festive spirit.

4. New to TikTok? Now’s a good time to start!

4. New to TikTok? Now’s a good time to start!

If you’re not already on TikTok, the holiday season could be a good time to start. TikTok is the place to jump on some fun festive crazes, but it’s also a place with added selling opportunities thanks to TikTok Shopping. Integrate TikTok into your holiday marketing strategy and get ready to grow your audience and increase sales.

But don’t start and stop at Tik Tok. If you haven’t set up other social media platforms for your small business to help reach your marketing goals, now is the time!

5. Connect and celebrate with your existing customers

5. Connect and celebrate with your existing customers

Many holiday marketing campaigns focus on winning over new customers, but don’t forget about your existing shoppers. Show your best customers a little holiday customer appreciation with special discounts and promotions.

Personalized touches like Christmas cards, “private” loyal customer promo codes or extra services can go a long way to showing loyal customers you value their business and hope they’ll continue to shop with you in the new year.

Don’t forget about holiday email marketing. You can improve customer communications with more emails with a list made from scratch, helping you to add a personal touch, while achieving good ROI on email marketing for your small business.

6. Get into the spirit across your branding

6. Get into the spirit across your branding

As a small business owner you want to maximize your revenue potential with holiday sales. And while revenue generation is always top of mind, remember that holiday campaigns are the perfect time to have fun with your branding.

Bring the holiday spirit to your logos, social media posts and other communications, the website, and more. As one of the more fun elements of your holiday marketing, you can really go to town with creativity during the holiday shopping season.

7. Host a holiday event

7. Host a holiday event

Another of our favorite holiday marketing ideas is to host a holiday event. It’s an excellent way to bring some festive cheer to your customers this year. In-store and online holiday events are popular holiday marketing activities, helping to bring customers into stores and promoting some can’t-miss seasonal promotions. Throw in some gifts or run gift card promotions to help your customers feel appreciated.

No store? No problem! Pop-ups or partnerships with local businesses or other independent retailers are a great way to host a holiday event without the pressure of a permanent location.

8. Run a countdown giveaway

8. Run a countdown giveaway

If there’s one thing guaranteed to get people excited about the holidays, it’s a social media contest. Something like a “12 Days of Christmas” promotion provides the perfect opportunity for you to engage with new customers and increase brand awareness.

When your holiday giveaway is over, you’ll have further opportunities to reward those who entered with a coupon code or a special offer.

9. Have fun behind the scenes

9. Have fun behind the scenes

The holidays are a time to have fun – it doesn’t have to be all work and no play! Let your customers in on the fun by sharing behind-the-scenes moments of your team at work.

From Christmas-themed lip syncing showdowns to top wrapping tips on TikTok, you’ve got a great opportunity to plan some creative content during this festive period that will bring some cheer to your customers. Some simple ideas include:
Build a snowman (real or fake) using some of your products

  • Bring the cuteness with pets in Santa hats
  • Make wrapping tutorials for your products
  • Share your best holiday hacks and tips
  • Festive viral dances are always a winner!

To help you find a great idea, explore content across different social media channels from your Facebook page, instagram feed, and other social channels. But also see what festive, funny or valuable content others are creating. Share images and videos across social accounts. A festive viral craze could be just the thing to hit your target audience and promote your small business to the world.

10. Get behind the biggest shopping days of the year

10. Get behind the biggest shopping days of the year

Among the many shopping days between now and New Year, are the two biggest shopping days of the year – Black Friday and Cyber Monday. It makes sense that these are the days you’ll want to think about sharing some of your biggest deals and plan some of your best content for your social media posts, Instagram stories and featured website updates.

Make sure your landing pages are ready with themed content and power words, and you’re ready to go big with your promotion posts across all marketing channels.

At the heart of everything, good customer service will serve you well during these hectic days of Christmas shopping, so be sure to have a plan in place to deal with customer issues.

11. Band together with other small businesses

11. Band together with other small businesses

The holidays are all about sharing, so why not make the most of the opportunities to team up and share the fun with fellow small business owners?

Team up with other small or local businesses to host shopping events and contests, and give each other a boost during this busy time. This could be an effective, low-cost way of attracting new followers and finding valuable connections in your community.

12. Start planning for after the holidays

12. Start planning for after the holidays

 

It’s easy to focus all your energy on the holidays, but what happens next? Many people love to snap up a post-holiday bargain, and you can accommodate their wishes by planning your post-holiday content and promotions.

The holidays are the perfect time for small business owners to connect with customers and drive sales upwards. Your holiday marketing strategy can help you build a strong digital presence to target holiday shoppers as well as post-holiday shoppers.

Holiday marketing tips from Social Firm

These have been just some of our favorite holiday marketing tips for small businesses. If you want more effective, results-driven holiday marketing strategies for your small business, get in touch with Social Firm. We’re here to help you create, campaign, connect and enjoy your most profitable holiday season yet.

Contact our digital marketing agency in Columbus, Ohio and together let’s make the holidays the most wonderful – and perhaps most profitable – time of the year.

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