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Social Media Tips 

How Using a Content Calendar Makes Your Social Content Better

Social media platforms may have been initially created as entertainment channels, but they have become much more than that. Social media has become a career for a growing number of professionals worldwide. And, for some small and large business owners, social media channels and communities are now a lifeline. Essentially, your business’s...

How Using a Content Calendar Makes Your Social Content Better

Advantages and Disadvantages of Social Media Marketing

Social media marketing has undoubtedly become one of the hottest talking points in modern business, and it’s not hard to see why. Spending on social media advertising has grown from $51 Billion to $226 Billion in the past five years, while it is expected to hit $384 Billion by 2027. Moreover, it feels like virtually all companies incorporate...

Advantages and Disadvantages of Social Media Marketing

Social Photos: The Do’s and Don’ts

As a marketing agency, social media management is one of the many elements we handle for our clients. Digital content (photography and videography) is a necessary component and can be a phenomenal marketing tool. Oftentimes, our partners are responsible for the content we distribute and they usually have a great deal of questions at the...

Social Media Selfie Photo

Social Media. It’s Not a Choice.

The topic of social media and its necessity continues to be an ongoing conversation, both online and in every day chatter. Parents are constantly monitoring their adolescent children’s online activities while working diligently to keep up with new application developments, updated features, and Snapchat stories. Businesses are spending...

Social Media Account Screen

Content Rules to Live By

For those of us who work in public relations, social media and marketing, we all know one thing to be true: Content is King. Anyone can draft a tweet or write a blog post, but there is a fine line between producing content that actually matters to your readers and producing content that no one will read. There are brands that have done an...

Content Rules to Live By

How to Promote Yourself Digitally

You have social media profiles but want to increase your amount of reach by enhancing your personal brand. So how do you go about that? DON’T WALK AWAY If you expect to gain any kind of following at all, you have to give the people what they want! This means posting frequently depending on the channel. For Instagram, try to post every day...

How to Promote Yourself Digitally

Getting Started on Facebook

Presenting to an industry exploring digital marketing, it is always fascinating to discover where the audience is with social media. One of the many things I’ve learned from presenting social media is to address best practices, tools, drive people’s curiosity, and to provide them steps to take so they can walk away with a plan of action. Here...

Getting Started on Facebook

Why Snapchat is the New Storyteller

Since its release in September of 2011, Snapchat has taken smartphones by storm, helping the good people of the world share pictures of their cat, videos of awesome concerts and arguably the most important user-generated content out there– the selfie. The newest update, released to smartphones last Tuesday, has changed the storytelling game....

Snapchat