Social Firm Logo
Social Firm Logo

Financial Advisor Marketing Services

Drive More Qualified Leads with Strategic

Digital Marketing

Generate more leads and grow your wealth management practice with digital marketing strategies designed specifically for financial advisors. We help Columbus financial professionals attract qualified clients through SEO, targeted ads, and conversion-optimized websites.

Wealth Management Marketing

Digital Marketing Built for Your Financial Practice

Wealth management marketing requires specialized knowledge of compliance regulations and sophisticated client acquisition strategies. Our Columbus-based agency develops comprehensive marketing approaches that enhance your brand visibility and position your practice at the center of local financial searches.

We combine SEO, targeted advertising, and optimized websites to position your firm as the trusted local expert. From wealth management to retirement planning and estate planning, we help Columbus financial professionals connect with clients who need their expertise.

Financial Advisor Marketing Services

Why Most Financial Advisor Marketing Fails

We solve these challenges with proven, compliant strategies designed specifically for financial advisors—so you can focus on growing client wealth while we focus on growing your client base.

Inconsistent Leads

Client inquiries fluctuate unpredictably, making revenue forecasting difficult.

Time Drain

Marketing tasks steal hours you could spend with clients.

Trust Struggles

Hard to build credibility with high-net-worth prospects online.

Low Visibility

Prospects find other advisors before they find you.

Outdated Website

Poor design hurts trust and client conversions.

ROI Blind Spots

Spending on marketing without clear results or measurable client acquisition.

It All Starts With the Website

It starts with an affordable, professionally designed, and SEO-optimized website, setting the stage for customized marketing options tailored to your needs and budget.

Financial Advisor Website Package
Starting at
$ 495
/mo
24 Months
This is your foundation. Without it, nothing else works.
We build you a modern, professional website built specifically for financial advisors.
  • Content Writing - Done-for-you copy written to attract clients
  • Website Design - A polished, professional look that builds trust
  • Site Development - We build it and make it work across all devices
  • Web Hosting - Fast, secure, reliable
  • Lead Magnet - Like “Top 10 Retirement Mistakes” to capture emails
  • Blog Included w/ One New Article - Keeps your site fresh and relevant
  • Monthly Content Changes & Updates - Simple edits anytime you need them
Learn More

Three Clear Paths to Growth

Whether you want to capture more clients right now or build long-term market dominance, we've designed packages to match your goals—all starting with a professionally designed, SEO-optimized website foundation.

Foundation Package
$ 2,300
/mo
$2,500 Setup
"Get me set up and seen online."
Perfect if you're just getting serious about marketing - or finally ready to fix what's broken.

Foundation Package Includes:
  • Custom Analytics Dashboard
  • Call Tracking
  • Location & Listing Management
  • Google Search Advertising
  • Display Ad Retargeting
  • Programmatic Digital Advertising
  • Service Area SEO
  • Quarterly Email Newsletters
  • Review Management
  • Quarterly Strategy Sessions
Learn More
Growth
Package
$ 3,350
/mo
$3,500 Setup
"Turn up the visibility and leads."
Best suited for those who are ready to expand beyond the basics and generate a steady flow of prospects.

Growth Package Includes:
  • Custom Analytics Dashboard
  • Call Tracking
  • Location & Listing Management
  • Google Search Advertising
  • Display Ad Retargeting
  • Programmatic Digital Advertising
  • Service Area SEO
  • Quarterly Email Newsletters
  • Review Management
  • Quarterly Strategy Sessions
Learn More
Legacy
Package
$ 4,600
/mo
$4,000 Setup
“Own your market and scale!”
Ideal for advisors who want the full suite of marketing tools to
dominate their niche.

Legacy Package Includes:
  • Custom Analytics Dashboard
  • Call Tracking
  • Location & Listing Management
  • Google Search Advertising
  • Display Ad Retargeting
  • Programmatic Digital Advertising
  • Service Area SEO
  • Quarterly Email Newsletters
  • Review Management
  • Quarterly Strategy Sessions
Learn More
Our Process

The Process for Getting Started is Simple

As a digital marketing agency with specialized knowledge and experience in financial advisor marketing strategy, we streamline the startup process to minimize disruption to your practice while maximizing marketing effectiveness.

Step One

Discovery & Strategy Development

We begin by understanding your wealth management goals, target client demographics, service offerings, competitive landscape, and your firm's brand. This discovery process helps us develop a customized financial advisor marketing plan that aligns with your business objectives and marketing budget.
Step Two

Research & Campaign Planning

Our team conducts thorough keyword research for SEO and local relevance, competitor analysis, and market assessment to identify opportunities for your practice. We then develop comprehensive marketing strategies that prioritize the most effective channels for reaching your ideal clients.
Step Three

Implementation & Optimization

We implement your financial advisor marketing campaign across selected channels, from website optimization to paid search campaigns. Our approach includes continuous monitoring and optimization to ensure maximum return on your marketing investment.
Step Four

Performance Tracking & Reporting

Data-driven insights guide our ongoing marketing efforts. We provide transparent reporting on key performance metrics, including lead generation, website traffic, search rankings, and client acquisition costs, to demonstrate clear ROI from your marketing campaigns.
Our Portfolio

We Know How To Help Financial Professionals Grow

These are a few examples of how we've helped other wealth management practices.

Financial Services Company

We developed a comprehensive digital marketing strategy for this practice, serving small and mid-sized businesses. Annual results compared to the previous year included:

  • 137% increase in website engagement from prospective clients
  • 85% increase in qualified lead generation
  • 156% improvement in local search visibility

Wealth Management Firm

Website design and digital advertising grew annual results from the previous year, including:

  • 127% increase in organic search traffic for investment strategies
  • 118% increase in new visitors seeking financial guidance
  • 67% improvement in conversion rates from website visitors to consultations

Wealth Management Firm

Our comprehensive digital marketing strategy included website design, digital advertising, local SEO, location and listing management (including Google Business Profile optimization), and review management. Annual results from the previous year included:

  • 56% increase in website traffic from potential clients
  • 194% increase in organic search traffic for wealth management keywords
  • 49% increase in qualified leads from local listings
  • 23% increase in social media engagement

Whether your practice focuses on wealth management, financial planning, retirement planning, or serving high-net-worth individuals, contact us to explore how we can help you reach more prospective clients.

As a digital marketing agency in Columbus, Ohio, we gather and analyze data through benchmarks and analytics to ensure that your digital marketing and design efforts are on track. Visit our portfolio to gain some inspiration from our projects.

Client Reviews

Trust is Everything

Please, don't our word for it. We truly appreciate our clients, and sometimes they let us know how much hey appreciate us too.

News & Insights

Marketing News & Insights

What’s new and happening in the exciting world of marketing and design.

Schedule a Call

Stop losing clients online. Get the digital edge your law firm needs to grow.

Google Partner Logo
BBB Accredited Business
Meta Business Partner Logo
Hubspot Partner Logo
  • FINRA compliant content
  • We speak advisor
  • We understand your clients
Julie-Englerth-Assistant

Your Rep: Julie Englerth
Phone: 614-333-1199

By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. You can reply STOP to opt-out of further messaging. View our privacy policy and terms and conditions.

Frequently Asked Questions

You have questions? We have answers.

Financial advisor marketing requires an understanding of compliance regulations, fiduciary responsibilities, and sophisticated client behavior patterns in the wealth management industry. Financial marketing agencies offer expertise in SEC and FINRA compliance requirements, as well as proven strategies for building trust with high-net-worth clients. This specialized knowledge ensures your marketing efforts are both practical and professionally appropriate.

Our extensive work with Columbus-area financial advisors across multiple specialties—from wealth management to retirement planning and estate planning—provides us with deep insights into financial advisor marketing challenges and opportunities. We understand how potential clients research financial advisors, what builds trust in advisor-client relationships, and how to generate qualified leads rather than general inquiries.

Financial services marketing involves longer consideration periods, higher-stakes decision-making, and significant trust factors. Potential clients often conduct extensive research before contacting advisors, rely heavily on reviews and referrals, and require educational content to understand complex financial strategies. Our marketing strategies account for these unique behaviors while maintaining compliance with financial services regulations.

We track key performance indicators specific to wealth management practices, including qualified lead generation, cost per client acquisition, organic search rankings for relevant financial terms, and conversion rates from website visitors to consultations. Our reporting focuses on metrics that directly impact the growth and profitability of your financial practice, rather than vanity metrics.

While paid advertising campaigns can generate immediate leads, comprehensive financial advisor marketing strategies typically show significant results within 3-6 months. SEO efforts require longer timeframes to achieve top rankings, but provide sustainable long-term growth. We provide realistic expectations based on your specific service areas, the level of competition, and your marketing investment.

Our specialized focus on financial advisor marketing means we stay current with SEC, FINRA, and state securities regulations regarding advisor marketing and advertising. Our team ensures all marketing materials, website content, and advertising campaigns comply with financial services regulatory requirements. This protects your firm's reputation while maximizing marketing effectiveness.

Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
CLIENT ENGAGEMENT MANAGER
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Justin Kline
Web Developer
Like many in the web design world, I started out building websites for small projects and grew into a career focused on helping businesses and organizations strengthen their online presence. Over the past 20+ years, I’ve worked as a WordPress Designer and Developer, building websites for a wide range of clients, including many charity and faith-based organizations, focused on creating clean, easy-to-use sites that reflect each mission clearly. I enjoy taking ideas and turning them into simple, effective websites that help organizations connect with people and share what they do in a meaningful way.

Outside of work, I spend time with my wife and kids, enjoy music, strong coffee, and a great cheeseburger!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Nick May
STRATEGIC MARKETING TEAM LEADER
With a foundation in digital marketing, analytics, and strategic leadership, I’ve learned that sustainable growth happens when strategy, data, and execution work in alignment. My approach centers on building marketing systems that are intentional, measurable, and designed to scale — helping businesses move from scattered efforts to focused momentum. At Social Firm. I guide our Strategic Marketing team in developing clear roadmaps that connect brand positioning, digital performance, and revenue growth.

When I’m not at work, you’ll likely find me on the golf course, at the range, or out camping somewhere off the grid. I value time with my son and love being outdoors — whether that’s hiking, sitting around a campfire, or just getting outside with my dog. Staying active, unplugging when I can, and spending quality time with family keeps me grounded and energized.