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Social Firm Logo

Privacy Policy

Social Firm ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, share, and safeguard your information when you visit our website or engage with our digital marketing services.

By accessing our website or using our services, you agree to the terms of this Privacy Policy

Information We Collect

We collect the following categories of information:

Personal Information

When you interact with Social Firm—such as submitting a contact form, signing up for updates, or becoming a client—we may collect:

  • Full name
  • Email address
  • Phone number
  • Company name
  • Job title
  • IP address
  • Other information voluntarily provided through forms or communication

Automatically Collected Information

We use tracking technologies to collect non-personally identifiable information, including:

  • Browser and device type
  • Operating system
  • Referring URL and pages visited
  • Time on site
  • IP address and general location
  • Interactions with our ads or emails

This data is collected through tools including:

  • Google Analytics
  • Meta Pixel
  • HubSpot tracking
  • Cookies and session storage

Third-Party and Marketing Platform Data

We may supplement data with information obtained from:

  • Email and marketing platforms: HubSpot, Mailchimp, ActiveCampaign
  • Advertising platforms and demand-side partners: Simpli.fi, Google Ads, Meta
  • Data enrichment sources used to improve targeting or personalization

How We Use Your Information

We use collected data to:

  • Provide and improve our marketing services
  • Respond to inquiries and support requests
  • Customize content and digital experiences
  • Deliver targeted advertising
  • Conduct performance and attribution analysis
  • Send promotional and service-related communications (via HubSpot, Mailchimp, or ActiveCampaign)

Enhanced Conversions

To improve advertising accuracy and conversion measurement, we use Google's Enhanced Conversions feature. When you submit personal data (such as email or phone) through a website form, that information may be securely hashed using SHA256 encryption and sent to Google in a privacy-safe manner to:

  • Improve attribution of ad interactions
  • Increase campaign performance insights
  • Measure lead quality and conversions more accurately

Enhanced Conversions comply with GDPR, CCPA, and other data protection regulations and do not involve storing or sharing raw personal identifiers with advertising networks. The hashing process ensures data is anonymized and protected during transmission.

You can manage or opt out of enhanced conversion tracking through browser privacy settings or the Google Ad Settings page: https://adssettings.google.com.

Sharing Your Information

We do not sell your personal data. We may share your information with:

  • CRM and email platforms: HubSpot, Mailchimp, ActiveCampaign
  • Advertising networks: Google Ads, Meta, Simpli.fi
  • Analytics providers: Google Analytics, Meta Pixel
  • Technology vendors: IT, hosting, and customer service providers

All third-party providers are contractually bound to handle data in accordance with applicable privacy laws.

Your Privacy Rights

California Residents (CCPA/CPRA)

You have the right to:

  • Access the personal data we hold about you
  • Request deletion or correction of your data
  • Opt out of data sharing used for targeted advertising
  • Not face discrimination for exercising privacy rights

To exercise your rights, contact [email protected].

EEA/UK Residents (GDPR)

You have the right to:

  • Request access, correction, deletion, or restriction of your personal data
  • Withdraw consent at any time
  • File a complaint with a Data Protection Authority

Contact us at [email protected] to exercise your rights.

Cookies and Tracking Technologies

We use cookies, pixels, and local storage to analyze traffic, optimize ad targeting, and personalize experiences. This includes:

  • Google Analytics
  • Meta Pixel
  • HubSpot Tracking
  • Enhanced Conversions

You can opt out or adjust your cookie settings in your browser or by using YourAdChoices or Google’s opt-out tools.

Data Retention

We retain your information only as long as necessary for:

  • Delivering services
  • Legal compliance
  • Performance and campaign analysis

Data is securely deleted when no longer needed.

Data Security

We maintain physical, technical, and organizational safeguards, including encryption, access controls, and platform-level security. While we strive for complete security, no online method is 100% secure.

International Data Transfers

Your data may be processed in the United States or other jurisdictions where our partners operate. We ensure the implementation of appropriate safeguards, including Standard Contractual Clauses (SCCs), to protect international data transfers and transfers of personal data.

Children’s Privacy

We do not knowingly collect data from children under 13 (or under 16 in applicable regions). If we learn a child has submitted personal information, we will promptly delete it.

Updates to This Policy

We may update this policy periodically. Changes will be reflected on this page with an updated effective date. Continued use of our services constitutes acceptance of the updated policy.

Contact Us

For questions, concerns, or data rights requests:

Social Firm
 1654 E Broad St 2nd Floor
Columbus, OH 43203
Email: [email protected]
Phone: 614-285-6288
Website: https://socialfirm.com

Updated 6-18-25

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Industries We Serve

Law Firms, Financial Services, Wealth Management, Home Builders, Home Services, HVAC, Services, Healthcare, Restaurants, Hospitality, Property Management, and more.

© 2025 Social Firm

Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
EXECUTIVE ASSISTANT
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Laura Elliott
Senior Digital Strategist
I have been in the digital marketing space since graduating from Xavier University in 2012 and I have experience in both the B2C and B2B realms. I specialize in digital advertising and have seen how it has evolved and grown over time. It has been exciting to keep up with all the new developments and changes throughout the years in the world of advertising and I thoroughly enjoy researching ways to leverage these changes to improve success for my clients. Throughout my career, I’ve honed and adapted my skills in data analytics and lead generation and enjoy learning about new industries and driving success for each of my clients!

When I’m not at work, I love to spend time with my family and traveling. My main goal is to travel all over the world with my husband and son!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Doug Bierl
STRATEGIC PROJECT MANAGER
I have an inherent desire to help people and I like to figure out how to best connect people with something they need. That led me to a career in marketing and client services, primarily in marketing strategy and planning in product management, advertising account management, and marketing consulting.

When I’m not at work, you may see me walking the streets of Westerville with my wife, Julaine, or in a cafe meeting with a guy talking about life and faith. I value time with family, staying physically active and being outdoors brings me energy and joy.