The Boster Center Case Study
The Boster Center for Multiple Sclerosis
The Boster Center provides expert treatment for MS and a range of other ailments, along with on-site IV infusion therapy, a comprehensive spasticity program, headache therapy and clinical research.
Our Collaboration
The Boster Center for MS approached Social Firm with a goal to improve their presence online in an effort to not only drive business, but to increase awareness. This effort started with a completely new website and flourished into a multi-faceted digital marketing approach.
Our Solution
After consistent weekly meetings with the Boster team, we brought their brand vision to life with a beautiful SEO optimized website, streamlined digital advertising, on-going advanced SEO tactics and a newly branded email campaign.
Website Design
For The Boster Center, we created an interactive and fully mobile responsive website that features Boster’s full suite of medical services as well as featuring Dr. Boster’s extensive library of YouTube videos.
Search Engine Optimization
Using several onsite and offsite SEO tactics, we worked to bring Boster’s focus key words to page one in their chosen communities.
Listings & Location Management
An SEO tactic used to organize, optimize and maintain all of Rockford’s community location listings across the web.
Display Advertising
Utilization of targeted and re-targeting display advertising including Google Display Ads, Programmatic Display Ads, Facebook Advertising and Instagram Advertising.
Search Engine Marketing
Using an extensive keyword strategy, we crafted a multi-faceted PPC campaign to target multiple audiences in multiple geographic areas.
Email Marketing
For Boster, we crafted a new multi-message eNewsletter campaign, “The Boster Corner”, that features Dr. Boster’s newest YouTube video as well as a service highlight and natural vitamin supplements from their Refresh online store.
The Results
The Boster Center now has an extremely cohesive brand as well as all the tools to take their expertise to the next level. Their email list is growing exponentially and website traffic has doubled since launch.
