CASTO Case Study


CASTO is a multi-disciplined real estate organization founded in 1926. CASTO offers expertise in seamless integration of a full range of commercial, residential and community real estate solutions throughout the midwest and southwest regions.

Our Collaboration

CASTO first approached Social Firm for a single website design and development solution. Based on the success of their website project, CASTO engaged with Social Firm to design, develop and maintain every website in the CASTO real estate portfolio. This is includes their corporate website, CASTO Communities website, CASTO Residential Realty website, and 7 of their regional shopping center websites.

Our Solution

The Social Firm and CASTO marketing teams worked hard together to organize content, create striking designs and develop and launch the full suite of CASTO websites on budget and on time. Social Firm also helped with marketing initiatives within the CASTO Communities division, helping CASTO Communities successfully launch several new apartment communities through the use of several digital advertising tactics.

Website Design

We created interactive and fully mobile responsive websites for the full suite of CASTO real estate products and partnerships.

Search Engine Marketing

Using an extensive keyword strategy, we crafted a multi-faceted PPC campaign to targeted audiences in specific geographic areas.

Search Engine Optimization

Using several onsite and offsite SEO tactics, we worked to bring CASTO’s focus key words to page one in their chosen markets.

Display Advertising

Paired with the Google PPC campaign, we created and trafficed sharp display ads that targeted the same audiences and geographic communities.

The Results

The Social Firm and CASTO partnership continues to grow as we expand website functionality throughout CASTO’s digital assets and beyond. We’re in constant contact with CASTO as their agency of record and continue to grow and strategize different aspects of their marketing initiatives.