Ketchum & Walton needed a comprehensive web design solution to address four key challenges: transitioning various legacy brands to a unified company identity, improving their digital presence to communicate their expertise and sustainability mission better, enhancing lead generation through digital channels, and refining user experience for stakeholders who struggled to find relevant information in their digital ecosystem.
Social Firm implemented a comprehensive web design transformation strategy for Ketchum & Walton that unified their brand across all digital touchpoints, redesigned their website with intuitive navigation, and reorganized over 70 project portfolio pages to showcase expertise better. The strategy also included implementing lead generation tools, SEO optimization for improved organic search visibility, creating a scalable structure for their engineering solutions, and highlighting their Employee Stock Ownership Plan to emphasize the positive company culture.
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