Moses Mouser Case Study
Moses Mouser & Associates
Moses-Mouser & Associates have been the trusted eye care resource for residents of Canal Winchester and Grove City, Ohio since 1945, dedicated to providing comprehensive vision examinations and eye care with unsurpassed customer service to each of their valued patients.
Our Collaboration
Moses Mouser was very unhappy with their existing brand as well as their website’s design and searchability. It had grown dated and was not mobile responsive, with poor overall UI/UX and on-site SEO.
As Moses Mouser was in ownership transition, we recognized they were in need of a fresh brand, more user friendly website, and comprehensive marketing program to give them sustainable growth.
Our Solution
With a clear understanding of their new “vision”, we designed and developed a stunning new website for Moses Mouser, allowing them to tell their story and the history of how they have served their community well for so many years. Using enhanced imagery and content to tell the story of exactly who they are and what they do, along with relevant and fully optimized content, including real testimonials throughout the new website, on-site SEO was integrated and placed throughout the entire website, including advanced SEO on very specific pages.
Logo Design
We created a fresh new look for Moses Mouser using new colors, font selection and overall brand design.
Website Design
Search Engine Marketing
Using an extensive keyword strategy, we crafted a multi-faceted PPC campaign to target multiple audiences in multiple geographic areas.
Retargeting Advertising
Retargeting campaigns ensure that your ads are seen by “pre-qualified” potential buyers – people who have already shown interest by having visited your website or social media pages.
Listings & Location Management
An SEO tactic used to organize, optimize and maintain all of Moses Mouser’s office location listings across the web.
Review Management
We helped Moses Mouser increase credibility by getting their reviews up to 4.9 stars or better with the use of custom email and text campaigns.
Display Advertising
Display advertising can include Google Display Ads, Bing Display Ads, Programmatic Display Ads, Facebook Advertising and Instagram Advertising, among others.
The Results
Starting our marketing partnership in 2020, here are the sustained increases accomplished as of 2023.
%
Organic Web Traffic Increase
%
Website Page View Increase
%
First-Time Call Increase
%
Google Review Increase
“Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!”
Dr. Garret Mouser
Moses-Mouser and Associates
