Rockford Homes Case Study
Rockford Homes
Since their founding in 1985, Rockford Homes has grown to become Central Ohio’s largest privately held affordable luxury home builder, providing excellent quality construction and service.
Our Collaboration
Our collaboration, like many, started small with only graphic design work. As trust and confidence grew, so did the number of services Social Firm provides to Rockford. As a full service digital and design marketing agency, Rockford chose Social Firm to design and develop a new, fully-responsive, and easy to navigate website, with content that clarifies their message and tells the Rockford Homes story.
Our Solution
After meeting and carefully listening to Rockford Homes’ Marketing and Leadership teams, Social Firm began to really dig into their marketing challenges and determined the best plan of action to reach and appeal to their target audience. This allowed us to craft the proper content and designs, successfully launching their new website as well as continue to be a trusted design and digital marketing partner.
Graphic Design
Digital ad design, print ad design, collateral design, wall treatment design, and many other graphic design applications.
Website Design
We created an interactive and fully mobile responsive website that features Rockford communities, new home designs and move-in ready homes.
Search Engine Optimization
Using several onsite and offsite SEO tactics, we worked to bring Rockford’s focus key words to page one in their chosen communities.
Search Engine Marketing
Using an extensive keyword strategy, we crafted a multi-faceted PPC campaign to target multiple audiences in multiple geographic areas.
Retargeting Advertising
Retargeting campaigns ensure that your ads are seen by “pre-qualified” potential buyers – people who have already shown interest by having visited your website or social media pages.
Display Advertising
Display advertising can include Google Display Ads, Bing Display Ads, Programmatic Display Ads, Facebook Advertising and Instagram Advertising, among others.
Email Marketing
Multiple email campaigns including targeting realtors, current home owners, and potential home owners.
Listings & Location Management
An SEO tactic used to organize, optimize and maintain all of Rockford’s community location listings across the web.
Content Marketing
We developed content in the form of SEO-centric blog articles as well as local local-interest blog articles.
Review Management
We helped Rockford increase credibility by getting their reviews above 4 stars or better with the use of custom email and text campaigns.
Facebook Advertising
Advertising on Facebook is a great way to reach a large number of people in a short amount of time. It can help your company micro-target specific audiences.
Waze Advertising
Waze advertising gets businesses in front of drivers using the Waze GPS app. Your business’ ads appear when drivers are searching for a location within your service area or traveling through it.
The Results
After meeting and carefully listening to Rockford Homes’ Marketing and Leadership teams, Social Firm began to really dig into their marketing challenges and determined the best plan of action to reach and appeal to their target audience. This allowed us to craft the proper content and designs, successfully launching their new website as well as continue to be a trusted design and digital marketing partner.
“We are currently working through a redesign of our branding elements which, is going very well. Their designers carefully listens to our ideas and needs and then infuses their creative juices and expertise to bring those ideas to life. The Social Firm is very responsive and detail oriented and as an added plus, a pleasure to work with!”
Rae Lemley
Rockford Homes
