Salon Lofts Case Study
Salon Lofts
With thousands of Loft Owners in 130+ locations, Salon Lofts is the leading suite-rental concept redefining the future of the salon industry. Salon Lofts offers lofts to entrepreneurs so they can run their own beauty businesses in their own space. Their proprietary web-based tools empower these entrepreneurs to manage their schedule, their clients and their income.
Our Challenge
Our challenge was to continue rapid growth into new cities and new markets, Salon Lofts needs to effectively reach and engage both new loft owner prospects as well as consumers in need of their services.
Our Solution
Having a well balanced approach to digital advertising is crucial to reach new prospects. Using Social channels including Facebook & Instagram, Social Firm crafts digital advertising campaigns to promote upcoming events, create brand awareness in new markets, target ideal entrepreneurs & create a clear user experience towards conversion. Combining this approach with strategic targeting of high value “keywords”, Google Ads paid placements ensure visibility in Google searches.
Using proven SEO techniques, and working in tandem with the development team, Social Firm optimizes the visibility and technical proficiency of the Salon Lofts brand and website in the major search engines.
Search Engine Marketing
Using an extensive keyword strategy, we crafted a multi-faceted PPC campaign to targeted audiences in specific geographic areas where Salon Lofts opened new locations or already occupied space.
Display Advertising
Paired with the Google PPC campaign, we created and trafficed sharp display ads that targeted the same audiences and geographic communities.
Search Engine Optimization
Working closely with Salon Lofts expert development team, we created tactics to increase SEO searchability across all markets.
Facebook Advertising
Salon Lofts top-of-funnel targeted social campaigns garnered amazing results, especially in the Instagram platform.
The Results
The proof is in the numbers. Salon Loft’s digital marketing efforts were critical to not only their salon traffic, but to their growth in locations, nearly doubling since the beginning or our relationship.
%
Increase in Online Prospect Leads
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Percentage of Prospect Leads from Paid Ads
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Percentage of Prospect Leads from SEO
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