Brand Development Columbus Ohio
What’s in a brand?
Developing a strong brand is essential. Your brand is what sets you apart from your competitors and defines how customers perceive your business.
Developing a new Brand? Where do you start?
It can be difficult to create a true brand identity for a new company or to refresh the branding for an existing one. Why? Because you have to define what makes your company unique and then communicate that consistently and effectively across all of your customer communications, collateral materials, and social media marketing.
If you can do all of that, then you’ll have a successful brand. If you can’t, then we can help.
Your brand is more than just your logo.
A strong brand is made up of different components that help it stand out and make a lasting impression. Those components include a memorable logo, a unique voice and style, and consistent messaging across many different platforms.
We understand the challenges inherent in developing a brand, and we’re here to help you develop a brand that’s both memorable and meaningful.
Improve Brand Perception Through Better Brand Development
Our brand development is designed to improve the perception of your company. We work closely with you to undertake a series of steps that improve the image of your company or products which can include changing your logo, redesigning the website, or developing a completely fresh new digital marketing brand strategy – whatever it takes.
Increase Brand Recognition
By engaging a branding agency like the Social Firm, you can increase awareness of your company and what it does. We create strong, positive imagery and design assets for your company so people see and remember it through advertising, social media, and other digital marketing strategies.
Improve Customer Loyalty to Your Brand
Our brand development campaigns help to increase customer loyalty by creating an emotional connection between your customer and your brand. When customers feel positively about a brand, they’ll continue to engage and recommend it to others.
Positive Word of Mouth Marketing
One of the best ways to create positive word of mouth is to have a brand development campaign that is creative and original. This will get people talking about your company, and if they like what they see, they’ll tell their friends.
Higher Advertising Effectiveness
Our brand development campaigns improve your company’s image and reputation. We work to create the look that sums up your values and that connects emotionally with your audience, making your advertising more recognizable, persuasive and effective.
Lower Price Sensitivity
When you create a strong brand, you’re also creating a strong emotional connection with your customers that will make them more loyal and less price sensitive. So if you want your customers to be less concerned about price, you should focus on creating a strong brand.
Greater Interest in Working for Your Brand
Did you know that a successful brand development campaign can lead to more people wanting to work with your company? If people see your company as a desirable place to work, they’ll be more likely to apply for jobs there. And having a strong brand can also help you attract better talent, and create a sense of pride and ownership in your employees.
Developing a Strong Brand And a Lasting Impression
Social Firm is recognized as one of the best branding agencies in Columbus, OH, specializing in brand strategy, digital marketing, or digital strategy and design services. Let’s meet to discuss your needs and goals for your brand.
We collaborate with key stakeholders to gather critical insights about your aspirations and the goals you’ve set out for your brand.
We explore the competitive landscape. Who are your closest competitors? How are they positioning themselves and connecting with customers?
We create audience segments and personas based on key findings from the data and research in order to help shape messaging.
Insights + Concept
Based on the insights and analysis, we develop brand concepts and explore stylistic territories that sum up your brand’s values and vision.
Crafting the Message
A verbal identity is the sum of many parts: vision, values, voice, tone, mission, and more. Our team links the various parts of your identity into a compelling brand message.
Shaping the Narrative
Once we have the narrative, we start developing the visual vocabulary by creating assets your brand will need to look its best – logos, brand collateral, photography, social media direction, and more.
Activation & Outlook
Establishing the time and environment for open dialogue with our clients is essential for us to hone brand vision into something the client’s customers and team believes in.
Growing the Relationship
Post presentation, our team is standing by to put plans into action and take the next steps toward branding transformation and growing your customer relationship.
Enjoy recognition, reputation and revenue on the strength of your brand.
There are few things more satisfying for a business owner than enjoying the success that comes with a strong reputation in your industry, being recognized for your unique contributions and earning the revenue you deserve.
Enjoy all of this and more once you’ve developed a powerful brand.
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."
Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
Need digital marketing or design services? We have you covered.
Our versatile experience in digital marketing services in Columbus, OH, enables us to create pragmatic solutions and campaigns that genuinely have the power to transform brands by attracting new customers, inspiring existing customers, and presenting new possibilities.
Visually represent your brand message in front of the right consumers at the right time with digital display advertising.
Search Engine Marketing
Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.
Search Engine Optimization
We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.
Branding and marketing materials that truly convey your message clearly and effectively for any medium.
Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.
Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.
Social Media Advertising
Generate qualified leads and loyal fans by placing highly targeted ads on Social Media platforms like Facebook or LinkedIn.
Stay in front of your customers, even after they leave your website with this powerful top-of-mind digital advertising tactic.
Connect more personally with your audience and expand your reach with meaningful email marketing.
Define your company’s appealing voice and unique personality in less than an inch of space with a truly compelling logo design.
High-quality blog content that boosts organic website traffic through the use of crafted content calendars and A.I. driven SEO software.
Listings & Location Management
This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.
News and Insights
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Frequently Asked Questions
What does a brand development company do?
Branding companies like Social Firm in Columbus, OH, can help you define your brand. A branding agency will ensure that your brand is visible to your target market through ads and logos. More importantly, branding agencies like Social Firm in Columbus, Ohio, will ensure your brand is authentic and is trustworthy.
What is a brand development strategy?
A brand strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.
What is brand development?
Brand development is a strategic process of uncovering how the brand wants to present itself to the world both visually and through tone. This is also a way to distinguish your company apart from your competitors. The branding process includes: aligning business objectives, communicating your brand with your target audience, and the ability to update and strengthen your brand when necessary.
Check out this Shopify blog to learn more about building your own brand from scratch. Whether you’ve got nothing but a business idea or want to pivot your existing branding design, here’s what you need to know about building strong brands identity for your business.
What is needed for brand development?
Some key steps to the branding process are:
Knowing your business-
Ask yourself, “What does my business do to solve my customer’s problem?”
Knowing your audience-
The best way to get to know your customers is through their reviews. You might think you know your customers and what they want. But, the guaranteed way of both of these things, is to get their review. Those are their words on the business you run. This is a great way to really get to know who you are targeting.
Create your resources-
Everything up until now is the pre-cursor to building your brand. This is the meat and potatoes of it all. Styling, content, logo, web design, and taglines all happen here. This is a step that will take time, so be sure not to rush through it.
Mange your brand growth-
Track, track, track. You have everything set up, emails are coming in, phones are ringing. Everything is going well. To keep everything running smoothly, remember to track everything. How is your search traffic? Has the number of website visitors increased? Are you trending on social media? Are new leads coming in? Four simple things to check to make sure everything is running as it should.
Why is brand development important?
Brand development is important because it helps you to create a distinct tone, visual identity, and a unique identity. This is an important aspect of your business because it helps customers trust you. With their trust and continued patronage, your business starts to gain worth, first with your customers and gradually monetarily.