Brand Development Columbus Ohio
What’s in a brand?
Developing a strong brand is essential. Your brand is what sets you apart from your competitors and defines how customers perceive your business.
Developing a new Brand? Where do you start?
It can be difficult to create a true brand identity for a new company or to refresh the branding for an existing one. Why? Because you have to define what makes your company unique and then communicate that consistently and effectively across all of your customer communications, collateral materials, and social media marketing.
If you can do all of that, then you’ll have a successful brand. If you can’t, then we can help.
Your brand is more than just your logo.
A strong brand is made up of different components that help it stand out and make a lasting impression. Those components include a memorable logo, a unique voice and style, and consistent messaging across many different platforms.
We understand the challenges inherent in developing a brand, and we’re here to help you develop a brand that’s both memorable and meaningful.
Improve Brand Perception Through Better Brand Development
Our brand development is designed to improve the perception of your company. We work closely with you to undertake a series of steps that improve the image of your company or products which can include changing your logo, redesigning the website, or developing a completely fresh new digital marketing brand strategy – whatever it takes.
Increase Brand Recognition
By engaging a branding agency like the Social Firm, you can increase awareness of your company and what it does. We create strong, positive imagery and design assets for your company so people see and remember it through advertising, social media, and other digital marketing strategies.
Improve Customer Loyalty to Your Brand
Our brand development campaigns help to increase customer loyalty by creating an emotional connection between your customer and your brand. When customers feel positively about a brand, they’ll continue to engage and recommend it to others.
Positive Word of Mouth Marketing
One of the best ways to create positive word of mouth is to have a brand development campaign that is creative and original. This will get people talking about your company, and if they like what they see, they’ll tell their friends.
Higher Advertising Effectiveness
Our brand development campaigns improve your company’s image and reputation. We work to create the look that sums up your values and that connects emotionally with your audience, making your advertising more recognizable, persuasive and effective.
Lower Price Sensitivity
When you create a strong brand, you’re also creating a strong emotional connection with your customers that will make them more loyal and less price sensitive. So if you want your customers to be less concerned about price, you should focus on creating a strong brand.
Greater Interest in Working for Your Brand
Did you know that a successful brand development campaign can lead to more people wanting to work with your company? If people see your company as a desirable place to work, they’ll be more likely to apply for jobs there. And having a strong brand can also help you attract better talent, and create a sense of pride and ownership in your employees.
Developing a Strong Brand And a Lasting Impression
Social Firm is recognized as one of the best branding agencies in Columbus, OH, specializing in brand strategy, digital marketing, or digital strategy and design services. Let’s meet to discuss your needs and goals for your brand.
Step One
Gathering Insights
We collaborate with key stakeholders to gather critical insights about your aspirations and the goals you’ve set out for your brand.
Step Two
Competitor Analysis
We explore the competitive landscape. Who are your closest competitors? How are they positioning themselves and connecting with customers?
Step Three
Audience Research
We create audience segments and personas based on key findings from the data and research in order to help shape messaging.
Step Four
Insights + Concept
Based on the insights and analysis, we develop brand concepts and explore stylistic territories that sum up your brand’s values and vision.
Step Five
Crafting the Message
A verbal identity is the sum of many parts: vision, values, voice, tone, mission, and more. Our team links the various parts of your identity into a compelling brand message.
Step Six
Shaping the Narrative
Once we have the narrative, we start developing the visual vocabulary by creating assets your brand will need to look its best – logos, brand collateral, photography, social media direction, and more.
Step Seven
Activation & Outlook
Establishing the time and environment for open dialogue with our clients is essential for us to hone brand vision into something the client’s customers and team believes in.
Step Eight
Growing the Relationship
Post presentation, our team is standing by to put plans into action and take the next steps toward branding transformation and growing your customer relationship.
Enjoy recognition, reputation and revenue on the strength of your brand.
There are few things more satisfying for a business owner than enjoying the success that comes with a strong reputation in your industry, being recognized for your unique contributions and earning the revenue you deserve.
Enjoy all of this and more once you’ve developed a powerful brand.
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
Michele Stokes
Airlite Plastics
"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."
Shawn Grime
Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
Phill Osaka
Boselon
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Scott Weigand
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
Rachel Kutay
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
Karen Greene-Rowe
Hammontree Growers
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
Cindy Snide
Revolution Group
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Keith Stein
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
William Kanipe
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Allison Marcum
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Jackie Collins
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
Austin Parkison
Sweet Manufacturing
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
Need digital marketing or design services? We have you covered.
Our versatile experience in digital marketing services in Columbus, OH, enables us to create pragmatic solutions and campaigns that genuinely have the power to transform brands by attracting new customers, inspiring existing customers, and presenting new possibilities.
Display Advertising
Visually represent your brand message in front of the right consumers at the right time with digital display advertising.
Search Engine Marketing
Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.
Search Engine Optimization
We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.
Graphic Design
Branding and marketing materials that truly convey your message clearly and effectively for any medium.
Review Management
Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.
Website Design
Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.
Social Media Advertising
Generate qualified leads and loyal fans by placing highly targeted ads on Social Media platforms like Facebook or LinkedIn.
Retargeting Advertising
Stay in front of your customers, even after they leave your website with this powerful top-of-mind digital advertising tactic.
Email Marketing
Connect more personally with your audience and expand your reach with meaningful email marketing.
Logo Design
Define your company’s appealing voice and unique personality in less than an inch of space with a truly compelling logo design.
Content Marketing
High-quality blog content that boosts organic website traffic through the use of crafted content calendars and A.I. driven SEO software.
Listings & Location Management
This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.
News and Insights
What’s new and happening in the exciting world of design.
Does a Bad Logo Design Hurt My Brand or Website?
Introduction In the world of digital marketing, the importance of good logo design in your company’s brand identity cannot be overstated. A well-crafted logo serves as the visual representation of your brand, conveying its essence and values to your target audience. However, many businesses overlook the significance of a professionally...
7 Hot Web Design Trends for 2023
If you want to learn more about modern websites or if you want to find out what web design trends you should consider when creating your website’s design, then take a look below. Gone are the days of constant annoying pop-ups and harsh color palettes, but the nostalgia for some ideas is coming back to.1) Page Speed It’s safe to say that page...
5 Things Every Company Logo Must Communicate to its Audience
Logo design is an essential element of your brand identity and plays a critical part in your company’s communication strategy. An effective logo has impact and helps brands appeal to their target audience. Moreover, the logo sets out the brand’s sense of values to potential customers. The average consumer thinks little of what goes into...