Brand Development Columbus Ohio

What’s in a brand?

Developing a strong brand is essential. Your brand is what sets you apart from your competitors and defines how customers perceive your business.

Developing a new Brand? Where do you start?

It can be difficult to create a true brand identity for a new company or to refresh the branding for an existing one. Why? Because you have to define what makes your company unique and then communicate that consistently and effectively across all of your customer communications, collateral materials, and social media marketing.

If you can do all of that, then you’ll have a successful brand. If you can’t, then we can help.

Brand Development Columbus Ohio
Brand Development Columbus Ohio

Your brand is more than just your logo.

A strong brand is made up of different components that help it stand out and make a lasting impression. Those components include a memorable logo, a unique voice and style, and consistent messaging across many different platforms.

We understand the challenges inherent in developing a brand, and we’re here to help you develop a brand that’s both memorable and meaningful.

Improve Brand Perception Through Better Brand Development

Our brand development is designed to improve the perception of your company. We work closely with you to undertake a series of steps that improve the image of your company or products which can include changing your logo, redesigning the website, or developing a completely fresh new digital marketing brand strategy – whatever it takes.

Digital Marketing Services

Increase Brand Recognition

By engaging a branding agency like the Social Firm, you can increase awareness of your company and what it does. We create strong, positive imagery and design assets for your company so people see and remember it through advertising, social media, and other digital marketing strategies.

Mobile Responsive Design

Improve Customer Loyalty to Your Brand

Our brand development campaigns help to increase customer loyalty by creating an emotional connection between your customer and your brand. When customers feel positively about a brand, they’ll continue to engage and recommend it to others.

Web Hosting & Maintenance

Positive Word of Mouth Marketing

One of the best ways to create positive word of mouth is to have a brand development campaign that is creative and original. This will get people talking about your company, and if they like what they see, they’ll tell their friends.

Web Design Services

Higher Advertising Effectiveness

Our brand development campaigns improve your company’s image and reputation. We work to create the look that sums up your values and that connects emotionally with your audience, making your advertising more recognizable, persuasive and effective.

Maximizes PPC Campaigns

Lower Price Sensitivity

When you create a strong brand, you’re also creating a strong emotional connection with your customers that will make them more loyal and less price sensitive. So if you want your customers to be less concerned about price, you should focus on creating a strong brand.

Expands Customer Reach

Greater Interest in Working for Your Brand

Did you know that a successful brand development campaign can lead to more people wanting to work with your company? If people see your company as a desirable place to work, they’ll be more likely to apply for jobs there. And having a strong brand can also help you attract better talent, and create a sense of pride and ownership in your employees.

Developing a Strong Brand And a Lasting Impression

Social Firm is recognized as one of the best branding agencies in Columbus, OH, specializing in brand strategy, digital marketing, or digital strategy and design services. Let’s meet to discuss your needs and goals for your brand.

Step One

Gathering Insights

We collaborate with key stakeholders to gather critical insights about your aspirations and the goals you’ve set out for your brand.

Step Two

Competitor Analysis

We explore the competitive landscape. Who are your closest competitors? How are they positioning themselves and connecting with customers?

Step Three

Audience Research

We create audience segments and personas based on key findings from the data and research in order to help shape messaging.

Step Four

Insights + Concept

Based on the insights and analysis, we develop brand concepts and explore stylistic territories that sum up your brand’s values and vision.

Step Five

Crafting the Message

A verbal identity is the sum of many parts: vision, values, voice, tone, mission, and more. Our team links the various parts of your identity into a compelling brand message.

Step Six

Shaping the Narrative

Once we have the narrative, we start developing the visual vocabulary by creating assets your brand will need to look its best – logos, brand collateral, photography, social media direction, and more.

Step Seven

Activation & Outlook

Establishing the time and environment for open dialogue with our clients is essential for us to hone brand vision into something the client’s customers and team believes in.

Step Eight

Growing the Relationship

Post presentation, our team is standing by to put plans into action and take the next steps toward branding transformation and growing your customer relationship.

Brand Development Ohio

Enjoy recognition, reputation and revenue on the strength of your brand.

There are few things more satisfying for a business owner than enjoying the success that comes with a strong reputation in your industry, being recognized for your unique contributions and earning the revenue you deserve.

Enjoy all of this and more once you’ve developed a powerful brand.

Brand Development Success

Airlite Plastics

Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.

Five Star Review
Michele Stokes
Airlite Plastics


"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."

Five Star Review

Shawn Grime
Ohio School Counselor Association


"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."

Five Star Review

Phill Osaka

Advantage ELA

"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"

Five Star Review

Scott Weigand
Advantage Early Learning Academy

My Business Resources

"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"

Five Star Review
Rachel Kutay
My Business Resource

Hammontree Growers

"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."

Five Star Review

Karen Greene-Rowe
Hammontree Growers

Revolution Group

"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."

Five Star Review

Cindy Snide
Revolution Group

Midwestern Veterinary Dentistry And Consulting

"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."

Five Star Review
Keith Stein
Midwestern Veterinary Dentistry and Consulting

Moses Mouser & Associates

"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"

Five Star Review

Dr. Garret Mouser
Moses-Mouser and Associates

Patriot Air

"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"

Five Star Review

William Kanipe
Patriot Air Comfort Systems

Markum K9

"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"

Five Star Review

Allison Marcum
Marcum K9 Obedience

Elder Law Connection

"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"

Five Star Review

Jackie Collins
Elder Law Connection

Sweet Manufacturing

"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."

Five Star Review

Austin Parkison
Sweet Manufacturing

Contact Social Firm

Let’s unlock your brand's potential together.

Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.

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What are your needs?

Need digital marketing or design services? We have you covered.

Our versatile experience in digital marketing services in Columbus, OH, enables us to create pragmatic solutions and campaigns that genuinely have the power to transform brands by attracting new customers, inspiring existing customers, and presenting new possibilities.

Display Advertising

Display Advertising

Visually represent your brand message in front of the right consumers at the right time with digital display advertising.

Search Engine Marketing

Search Engine Marketing

Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.

Search Engine Optimization

Search Engine Optimization

We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.

Graphic Design

Graphic Design

Branding and marketing materials that truly convey your message clearly and effectively for any medium.

Review Management

Review Management

Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.

Website Design

Website Design

Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.

Social Media Advertising

Social Media Advertising

Generate qualified leads and loyal fans by placing highly targeted ads on Social Media platforms like Facebook or LinkedIn.

retargeting advertising

Retargeting Advertising

Stay in front of your customers, even after they leave your website with this powerful top-of-mind digital advertising tactic.

Email Marketing

Email Marketing

Connect more personally with your audience and expand your reach with meaningful email marketing.

Logo Design

Logo Design

Define your company’s appealing voice and unique personality in less than an inch of space with a truly compelling logo design.

Display Advertising

Content Marketing

High-quality blog content that boosts organic website traffic through the use of crafted content calendars and A.I. driven SEO software.

locations and listing management

Listings & Location Management

This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.

News and Insights

What’s new and happening in the exciting world of design.

7 Hot Web Design Trends for 2023
Graphic DesignWeb Design

7 Hot Web Design Trends for 2023

If you want to learn more about modern websites or if you want to find out what web design trends you should consider when creating your website’s design, then take a look below. Gone are the days of constant annoying pop-ups and harsh color palettes, but the nostalgia for some ideas is coming back to.1) Page Speed It’s safe to say that page...

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