Brand Strategy Columbus Ohio
Your Brand is Your Commitment
Brand holistically speaks directly to your customers. It helps define your position in the marketplace, and the place you hold in your customer’s life.
Brand Strategy is Your Survival Kit
Every boy scout knows what goes into a survival kit. And every local business seeking success must know what goes into their brand strategy.
A comprehensive brand strategy is your company’s survival kit. It includes tools, tactics, practices, and important considerations that lay the groundwork for how you will grow your customer base, build loyalty and generate revenue.
Everything flows from your brand strategy, so getting it right matters.
We understand how challenging it can be to develop a brand strategy on your own. We also know it doesn’t have to be difficult when you have a trusted partner to guide you through the process. Creating a successful brand strategy matters as much to us and it does to you. It is the baseline for every marketing effort you engage in.
How will brand strategy benefit my company?
Brand strategy helps identify your company’s purpose and competitors. It helps define the qualities that set your brand apart and establishes an emotional bond with your customers.
Commitment to Customer Satisfaction
Your commitment to satisfy your customer’s needs is baked into an effective brand strategy.
Focus on What Matters
Brand strategy helps streamline sales, marketing, and management processes so the focus is on what matters most to customers and the company’s bottomline.
Drive Emotional Involvement
Brand strategy doesn’t just influence asset allocation and priorities, it also drives shared emotional involvement from staff and customers.
Align Employees with Brand
A clearly articulated brand strategy serves as a rallying cry to galvanize staff and align their efforts with the company’s mission and the customers’ needs.
Build Financial Value
Financial value comes from building on success after success while executing a vision-focused strategy that’s responsive to opportunities and customer desires.
Grow Marketing and Sales
How you market your goods and services, and how you gauge success is directly impacted by how well you execute against your brand strategy. It’s your roadmap, your touchstone.
A Strategy That Clarifies Your Company’s Vision, Mission and Values
A strong brand strategy makes your company’s vision and values clear for your customers. Only then can you achieve consistent buy-in and brand loyalty. Here’s how we help you get there.
We meet with key stakeholders to gather critical insights about your aspirations and the goals you’ve set out for your brand.
We explore the competitive landscape. Who are your closest competitors? How are they positioning themselves and connecting with customers?
We create audience segments and personas based on key findings from the data and research in order to help shape messaging.
Insights + Concept
Based on the insights and analysis, we develop brand concepts and explore stylistic territories that sum up your brand’s values and vision.
Crafting the Message
A verbal identity is the sum of many parts: vision, values, voice, tone, mission, and more. Our team links the various parts of your identity into a compelling brand message.
Shaping the Narrative
Once we have the narrative, we start developing the visual vocabulary by creating assets your brand will need to look its best – logos, brand collateral, photography, social media direction, and more.
Activation & Outlook
Establishing the time and environment for open dialogue with our clients is essential for us to hone brand vision into something the client’s customers and team believes in.
Growing the Relationship
Post presentation, our team is standing by to put plans into action and take the next steps toward branding transformation and growing your customer relationship.
Who benefits from your brand’s success? Everyone.
Guided by a strong brand strategy, your team is set up for success. Everyone now has a clear vision and a shared desire to exceed customer expectations and realize company goals.
And when your brand is successful, it’s your customers who benefit most.
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."
Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
News and Insights
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Frequently Asked Questions
What does brand strategy do?
A brand strategy helps your company build meaningful connections with loyal customers as well as new or potential customers. It also helps focus the efforts of the marketing team, sales team, and management so informed decisions can be made surrounding what marketing and advertising approach the company will take, how much money will be spent on marketing (and what type of marketing such as email marketing vs social media marketing vs traditional television, radio and print vs out-of-home (OOH) or over-the-top (OTT)). Finally, brand strategy determines how to measure the success of your marketing efforts.
Brand strategy does all of that and more, and encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe. As one of the branding agencies in Columbus, OH, Social Firm can help.
What is included in a brand strategy?
A brand strategy is a term that embraces a company’s reputation, products, and the services it offers. It is a means by which businesses differentiate themselves from competitors and how they define their market niche. The strategic plan includes the brand’s implied values, market position, purpose, vision, and ideal customer. These points are necessary for the company’s brand strategy and enables teams to work in a coordinated manner toward a shared goal. As a branding agency in Columbus, OH, Social Firm can help you navigate these waters.
What is the difference between marketing strategy and brand strategy?
Your brand strategy sets the long-term direction, whereas marketing strategy outlines the shorter-term actions and tactics you will use to communicate key messages with your customers. Your marketing efforts can include a wide range of activities, including digital marketing, content marketing, online marketing, search engine optimization (SEO), listing and location management, review management, direct marketing, online advertising like retargeting campaigns, other forms of paid advertising like traditional print, radio, television, outdoor billboards, and more.
The best branding agencies in Columbus, OH typically focus their attention on activities related to brand development such as designing logos, developing brand guidelines, producing collateral materials and setting up templates that will later be used in marketing and advertising campaigns. Brand strategy involves pulling together all of the assets (logos, collateral, messaging, etc.) and developing a strategic plan for how, when and where these will be deployed for the greatest impact.
Why do I need a brand strategy?
An effective brand strategy helps you cultivate a strong brand. Strong brands define who you are as a business. Without a brand strategy, you have no way to judge whether your brand is moving in the right direction, whether your digital marketing strategy is truly aligned with company and revenue goals, and if you’re communicating with your potential customers in a way that matters to them. A carefully crafted brand strategy covers all these bases and more because it influences so many aspects of a company’s operations. From budget planning, resource allocation, and graphic and web design to messaging across social media, advertising and even editorial outreach. Your brand strategy is working behind the scenes to help chart your company’s success.
Why is brand strategy important?
A brand strategy is important because it helps your customers understand your value proposition, purchase your products or services, and eventually trust your company enough to rely on it for consistent value and satisfaction. Branding helps create a concrete identity that fuels your customer’s assumptions that your product will reliably provide the same desired results time and again.
Branding companies, like Social Firm, that have full service digital strategy and design services can help local businesses propel their brand to the next level.