Brand Strategy Columbus Ohio
Your Brand is Your Commitment
Brand holistically speaks directly to your customers. It helps define your position in the marketplace, and the place you hold in your customer’s life.
Brand Strategy is Your Survival Kit
Every boy scout knows what goes into a survival kit. And every local business seeking success must know what goes into their brand strategy.
A comprehensive brand strategy is your company’s survival kit. It includes tools, tactics, practices, and important considerations that lay the groundwork for how you will grow your customer base, build loyalty and generate revenue.


Everything flows from your brand strategy, so getting it right matters.
We understand how challenging it can be to develop a brand strategy on your own. We also know it doesn’t have to be difficult when you have a trusted partner to guide you through the process. Creating a successful brand strategy matters as much to us and it does to you. It is the baseline for every marketing effort you engage in.
How will brand strategy benefit my company?
Brand strategy helps identify your company’s purpose and competitors. It helps define the qualities that set your brand apart and establishes an emotional bond with your customers.

Commitment to Customer Satisfaction
Your commitment to satisfy your customer’s needs is baked into an effective brand strategy.

Focus on What Matters
Brand strategy helps streamline sales, marketing, and management processes so the focus is on what matters most to customers and the company’s bottomline.

Drive Emotional Involvement
Brand strategy doesn’t just influence asset allocation and priorities, it also drives shared emotional involvement from staff and customers.

Align Employees with Brand
A clearly articulated brand strategy serves as a rallying cry to galvanize staff and align their efforts with the company’s mission and the customers’ needs.

Build Financial Value
Financial value comes from building on success after success while executing a vision-focused strategy that’s responsive to opportunities and customer desires.

Grow Marketing and Sales
How you market your goods and services, and how you gauge success is directly impacted by how well you execute against your brand strategy. It’s your roadmap, your touchstone.
A Strategy That Clarifies Your Company’s Vision, Mission and Values
A strong brand strategy makes your company’s vision and values clear for your customers. Only then can you achieve consistent buy-in and brand loyalty. Here’s how we help you get there.
Step One
Gathering Insights
We meet with key stakeholders to gather critical insights about your aspirations and the goals you’ve set out for your brand.
Step Two
Competitor Analysis
We explore the competitive landscape. Who are your closest competitors? How are they positioning themselves and connecting with customers?
Step Three
Audience Research
We create audience segments and personas based on key findings from the data and research in order to help shape messaging.
Step Four
Insights + Concept
Based on the insights and analysis, we develop brand concepts and explore stylistic territories that sum up your brand’s values and vision.
Step Five
Crafting the Message
A verbal identity is the sum of many parts: vision, values, voice, tone, mission, and more. Our team links the various parts of your identity into a compelling brand message.
Step Six
Shaping the Narrative
Once we have the narrative, we start developing the visual vocabulary by creating assets your brand will need to look its best – logos, brand collateral, photography, social media direction, and more.
Step Seven
Activation & Outlook
Establishing the time and environment for open dialogue with our clients is essential for us to hone brand vision into something the client’s customers and team believes in.
Step Eight
Growing the Relationship
Post presentation, our team is standing by to put plans into action and take the next steps toward branding transformation and growing your customer relationship.

Who benefits from your brand’s success? Everyone.
Guided by a strong brand strategy, your team is set up for success. Everyone now has a clear vision and a shared desire to exceed customer expectations and realize company goals.
And when your brand is successful, it’s your customers who benefit most.


Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
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