Content Marketing Columbus Ohio
Getting to know you, getting to know all about you.
Would your customers benefit from a blog or how-to video about a product or service they’re interested in? Do you want to build better relationships with customers? If you answered yes to any of these questions, you’re ready to start a content marketing strategy.
The first date is just the beginning.
In sales as in life, getting to the first date (or sale) is quite the feat. Getting the second, third or fourth is no less daunting.
When it comes to wooing customers, keeping them engaged and informed with quality content is critical. But do you have the resources to create, distribute and track marketing efforts that repeatedly sparks sales and inspires loyalty?
If you answered no, then you need to meet with the team of content marketing experts at The Social Firm.
Let us help you reach your goals and grow your audience with content marketing.
Our content strategy team will develop creative ideas for content to reach your target audience, distribute the content across the web, and measure its performance to make sure your digital marketing efforts are successful.
Our content marketing agency located in Columbus, Ohio, provides creative digital marketing solutions and services that make it easier for you to connect in a meaningful way with your customers and support their journey from discovering your product to making a purchase.
Boost SEO & Web Traffic
Get more traffic to your website with creative content people find valuable and relevant, such as blogs and how-to videos about topics related to your business. By creating content that people are looking for, you can increase your website’s ranking in search engine results, which drives even more people to your website.
Create Brand Awareness
Content marketing is an effective way of creating digital awareness for your brand. By creating interesting blogs, eBooks, videos, and social media posts that share information about your offerings, potential customers will be more likely to remember your brand and consider it when they’re looking for the product or service you offer.
Connect Through Multiple Learning Formats
We can help create content about your products or services that resonates with customers across different platforms, channels, and in different formats such as social media, websites, podcasts, and email campaigns. We can put you in the same room with your customer to help build those all-important relationships.
Customer Support Throughout the Conversion Funnel
Through content marketing, you can provide your audience with useful information that helps them understand your company’s offerings, from the top of the funnel (getting to know you) to the bottom (making a purchase). This helps you nurture relationships with your audience and support them throughout the sales conversion funnel.
Establish Expertise, Authority & Trust
With quality helpful content, you can create blog posts, videos, or other types of content that prove your business knows its stuff, and that you can be trusted to provide quality products or services. Content creation helps show potential clients or customers that you’re an expert in your field, and that they can trust you.
Let Your Brand Personality Shine Through
Content creation is great for showing off your brand’s personality. Customers trust (and buy) brands they know, trust, or whose values they admire. So, content that shows people that you understand them and can help them with their needs, allows potential customers to get to know your brand better and connect with it emotionally.
Fuel Social Engagement & PR Results
With the right content, like blog posts, videos, podcasts, and press releases shared on social media, more people get to know your industry. Due to the nature of social media, if your content is interesting, it will get shared – sometimes with friends and family, sometimes with potential customers, sometimes with reporters looking for the next big trend story.
Boost Lead Generation
Content creation can help generate more leads by providing interesting and helpful content to potential clients. Their repeated engagement builds trust. And once they trust you, they’re much more likely to buy from you. Remember, content marketing helps take your customer relationship to the second, third, fourth date and beyond.
Let’s start building the creative content that sets your business apart.
Our content marketing agency in Columbus, Ohio, is eager to get started building the digital marketing assets and creative content that will set your business apart from the competition. Take the necessary steps toward your company’s success.
After getting to know the questions, interests, and needs of your target audience. Our marketing team will survey competitor content to determine whitespace and opportunities for differentiation.
Once we understand your business and goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience.
Copywriting & Design
Our experienced digital marketing team takes what they’ve learned and apply your unique brand voice and perspective to create compelling pieces of content.
Launch & Measure
Your content promotion strategy must be every bit as smart as your content creation plan. Measuring data analytics is key to understanding what’s working, what isn’t, and where to go next.
Become your customer’s greatest advocate.
Content marketing isn’t just a way to promote your company, it’s a way for you to become your customer’s greatest advocate. Through blog posts, infographics, videos, or even just helpful tips, you’re providing valuable information that can attract new customers and build trust with your existing ones.
Content marketing isn’t going away, but without it, your company may.
Without a solid content marketing strategy, you’ll struggle to attract and retain customers. You will miss out on opportunities to engage with your customers and build better relationships with them. Without a content marketing strategy, your company will eventually fail.
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."
Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
Is your business looking to increase reach, engage more customers, and boost sales?
Our content marketing services may be just the solution you need. We create informative and engaging content so you can attract and retain customers, increase brand awareness, and promote your products or services.
Visually represent your brand message in front of the right consumers at the right time with digital display advertising.
Search Engine Marketing
Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.
Search Engine Optimization
We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.
Branding and marketing materials that truly convey your message clearly and effectively for any medium.
Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.
Social Media Advertising
Generate qualified leads and loyal fans by placing highly targeted ads on Social Media platforms like Facebook or LinkedIn.
Stay in front of your customers, even after they leave your website with this powerful top-of-mind digital advertising tactic.
Connect more personally with your audience and expand your reach with meaningful email marketing.
Listings & Location Management
This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.
Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.
News and Insights
What’s new and happening in the exciting world of content marketing.
Conducting a technical SEO audit is one of the best ways for you to help your search rankings. The main reason for this is because whenever someone types in any kind of query, the search engine they’re using will do a site crawl to look for various ranking signals. These may include core web vitals, target keywords and relevant content, and...
Social media platforms may have been initially created as entertainment channels, but they have become much more than that. Social media has become a career for a growing number of professionals worldwide. And, for some small and large business owners, social media channels and communities are now a lifeline. Essentially, your business’s...
For those of us who work in public relations, social media and marketing, we all know one thing to be true: Content is King. Anyone can draft a tweet or write a blog post, but there is a fine line between producing content that actually matters to your readers and producing content that no one will read. There are brands that have done an...
Frequently Asked Questions
How can content marketing help a business?
Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and drive results. In today’s age, customers expect high-quality, consistent content from their favorite brands and organizations.
Is content marketing the same as copywriting?
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers. The purpose of copywriting is to convince a reader to feel a certain way or take a specific action.
What are examples of content marketing?
Content marketing examples include media like newsletters, podcasts, social media posts, infographics, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand to generate leads.
What are the five essential elements of a content marketing strategy?
These five essential elements include:
- Have a clearly defined audience.
- A content marketing strategy with SMART (Specific, Measurable, Achievable, Realistic, Timely) goals.
- Clear value proposition.
- Metrics for success.
What is a good content marketing strategy?
An effective content marketing strategy should have these five core elements to be successful: audience personas, brand positioning, owned media value proposition, business case, and an action plan. Let’s see why these elements are essential and how you can start implementing each of them.
Why does content marketing work?
Content marketing works by offering readers informative and useful material that provides insight and value. Using blogs, eBooks, social media posts, graphics and videos, content marketing attracts potential customers, keeps them engaged and moves them further along the sales funnel.