Content Marketing Columbus Ohio
Getting to know you, getting to know all about you.
Would your customers benefit from a blog or how-to video about a product or service they’re interested in? Do you want to build better relationships with customers? If you answered yes to any of these questions, you’re ready to start a content marketing strategy.
The first date is just the beginning.
In sales as in life, getting to the first date (or sale) is quite the feat. Getting the second, third or fourth is no less daunting.
When it comes to wooing customers, keeping them engaged and informed with quality content is critical. But do you have the resources to create, distribute and track marketing efforts that repeatedly sparks sales and inspires loyalty?
If you answered no, then you need to meet with the team of content marketing experts at The Social Firm.

Let us help you reach your goals and grow your audience with content marketing.
Our content strategy team will develop creative ideas for content to reach your target audience, distribute the content across the web, and measure its performance to make sure your digital marketing efforts are successful.
Our content marketing agency located in Columbus, Ohio, provides creative digital marketing solutions and services that make it easier for you to connect in a meaningful way with your customers and support their journey from discovering your product to making a purchase.

Boost SEO & Web Traffic
Get more traffic to your website with creative content people find valuable and relevant, such as blogs and how-to videos about topics related to your business. By creating content that people are looking for, you can increase your website’s ranking in search engine results, which drives even more people to your website.

Create Brand Awareness
Content marketing is an effective way of creating digital awareness for your brand. By creating interesting blogs, eBooks, videos, and social media posts that share information about your offerings, potential customers will be more likely to remember your brand and consider it when they’re looking for the product or service you offer.

Connect Through Multiple Learning Formats
We can help create content about your products or services that resonates with customers across different platforms, channels, and in different formats such as social media, websites, podcasts, and email campaigns. We can put you in the same room with your customer to help build those all-important relationships.

Customer Support Throughout the Conversion Funnel
Through content marketing, you can provide your audience with useful information that helps them understand your company’s offerings, from the top of the funnel (getting to know you) to the bottom (making a purchase). This helps you nurture relationships with your audience and support them throughout the sales conversion funnel.

Establish Expertise, Authority & Trust
With quality helpful content, you can create blog posts, videos, or other types of content that prove your business knows its stuff, and that you can be trusted to provide quality products or services. Content creation helps show potential clients or customers that you’re an expert in your field, and that they can trust you.

Let Your Brand Personality Shine Through
Content creation is great for showing off your brand’s personality. Customers trust (and buy) brands they know, trust, or whose values they admire. So, content that shows people that you understand them and can help them with their needs, allows potential customers to get to know your brand better and connect with it emotionally.

Fuel Social Engagement & PR Results
With the right content, like blog posts, videos, podcasts, and press releases shared on social media, more people get to know your industry. Due to the nature of social media, if your content is interesting, it will get shared – sometimes with friends and family, sometimes with potential customers, sometimes with reporters looking for the next big trend story.

Boost Lead Generation
Content creation can help generate more leads by providing interesting and helpful content to potential clients. Their repeated engagement builds trust. And once they trust you, they’re much more likely to buy from you. Remember, content marketing helps take your customer relationship to the second, third, fourth date and beyond.
Let’s start building the creative content that sets your business apart.
Our content marketing agency in Columbus, Ohio, is eager to get started building the digital marketing assets and creative content that will set your business apart from the competition. Take the necessary steps toward your company’s success.
Step One
Research
After getting to know the questions, interests, and needs of your target audience. Our marketing team will survey competitor content to determine whitespace and opportunities for differentiation.
Step Two
Ideation
Once we understand your business and goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience.
Step Three
Copywriting & Design
Our experienced digital marketing team takes what they’ve learned and apply your unique brand voice and perspective to create compelling pieces of content.
Step Four
Launch & Measure
Your content promotion strategy must be every bit as smart as your content creation plan. Measuring data analytics is key to understanding what’s working, what isn’t, and where to go next.

Become your customer’s greatest advocate.
Content marketing isn’t just a way to promote your company, it’s a way for you to become your customer’s greatest advocate. Through blog posts, infographics, videos, or even just helpful tips, you’re providing valuable information that can attract new customers and build trust with your existing ones.


Content marketing isn’t going away, but without it, your company may.
Without a solid content marketing strategy, you’ll struggle to attract and retain customers. You will miss out on opportunities to engage with your customers and build better relationships with them. Without a content marketing strategy, your company will eventually fail.

Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
Is your business looking to increase reach, engage more customers, and boost sales?
Our content marketing services may be just the solution you need. We create informative and engaging content so you can attract and retain customers, increase brand awareness, and promote your products or services.

Display Advertising
Visually represent your brand message in front of the right consumers at the right time with digital display advertising.

Search Engine Marketing
Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.

Search Engine Optimization
We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.

Graphic Design
Branding and marketing materials that truly convey your message clearly and effectively for any medium.

Website Design
Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.

Social Media Advertising
Generate qualified leads and loyal fans by placing highly targeted ads on Social Media platforms like Facebook or LinkedIn.

Retargeting Advertising
Stay in front of your customers, even after they leave your website with this powerful top-of-mind digital advertising tactic.

Email Marketing
Connect more personally with your audience and expand your reach with meaningful email marketing.

Listings & Location Management
This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.

Review Management
Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.
News and Insights
What’s new and happening in the exciting world of content marketing.
Why Running a Website Audit Helps Your SEO
Conducting a technical SEO audit is one of the best ways for you to help your search rankings. The main reason for this is because whenever someone types in any kind of query, the search engine they’re using will do a site crawl to look for various ranking signals. These may include core web vitals, target keywords and relevant content, and...
How Using a Content Calendar Makes Your Social Content Better
Social media platforms may have been initially created as entertainment channels, but they have become much more than that. Social media has become a career for a growing number of professionals worldwide. And, for some small and large business owners, social media channels and communities are now a lifeline. Essentially, your business’s...
Content Rules To Live By
For those of us who work in public relations, social media and marketing, we all know one thing to be true: Content is King. Anyone can draft a tweet or write a blog post, but there is a fine line between producing content that actually matters to your readers and producing content that no one will read. There are brands that have done an...