Digital Advertising Columbus Ohio
Target Your Customers Now with Powerful Digital Advertising Solutions
An effective digital advertising campaign will get results and position your business right where you want to be – in front of your potential customers.
Traditional advertising or digital advertising? That is the question.
While there is much to admire about traditional advertising, it can be expensive and its effectiveness difficult to measure. It’s easy to waste time and money without gaining more customers or valuable market insights.
A well calibrated online advertising campaign can change all of that!
Get the Most Out of Your Paid Digital Marketing
We understand the challenges you face finding your ideal audience and messaging them, while also getting the most from your digital marketing budget. So, stop guessing. Our digital marketing experts can create the ideal digital marketing strategy so your products and services are positioned to sell.
Boost your digital marketing efforts with a customized online advertising solution.
As a digital marketing agency, Social Firm offers a full range of paid digital marketing tactics including social media advertising, search engine advertising, display advertising and more.
Advertising on the largest search engine in the world means you can show your ad to millions of people who are looking for what you’re selling. Plus, you only pay when someone clicks on your ad, so you know they’re interested in your product or service.
Google Ads traditionally is known for its search ads platform where you pay per click and optimize for keywords you want to rank for. Additionally, Google gives advertisers the ability to create display, video and YouTube advertising, Gmail advertising, Google Shopping advertising, Google Local Services Ads (aka Google Guaranteed) and more.
Retargeting campaigns ensure that your ads are seen by “pre-qualified” potential buyers – people who have already shown interest by having visited your website or social media pages. This type of campaign also helps to build brand recognition.
Retargeting advertising is also called re-marketing advertising and they are interchangeable. Retargeting is a great way to keep top of mind presence with your audiences.
Display advertising uses graphics, videos, and other visual elements to show off your products and services in a way that catches people’s attention and allows you to target specific audiences and get more bang for your buck.
Display advertising can include Google Display Ads, Bing Display Ads, Programmatic Display Ads, Facebook Advertising and Instagram Advertising, among others.
Advertising on Facebook is a great way to reach a large number of people in a short amount of time. It can help your company micro-target specific audiences. You can also track your campaigns, and gain valuable customer insights. Plus, it’s cost-effective.
Different types of Facebook advertising include carousel ads, single images, video ads, instant experience ads, collection ads, lead ads, Facebook messenger ads, Facebook marketplace ads, reels, stories, sponsored posts, augmented reality ads and more.
With Instagram advertising, you can target your ad to specific audiences, share photos and videos that get people’s attention, and it can help you reach more people in a shorter amount of time than some other forms of advertising.
With Instagram, we can publish image ads, stories ads, video ads, carousel ads, collections ads, explore ads, shopping ads and reels ads.
Programmatic ads are placed automatically on our demand side platform (DSP) with computer algorithms which, in many cases, makes them more efficient and cost effective. With programmatic, it’s easier to track the success of your ads and allows for quick adjustments to your ad campaigns.
Programmatic advertising is the use of automated technology for media buying (the process of buying ad space), as opposed to traditional (and often manual) methods of digital advertising. Programmatic advertising allows real-time bidding.
Types of targeting include behavioral targeting, IP targeting, geofencing, interest based targeting, affinity audiences, programmatic retargeting, audio streaming, retargeting and OTT advertising.
LinkedIn advertising is great for businesses that want to connect with potential customers and even recruit new talent. Ads can be targeted to specific industries, job titles and locations, and it’s also a great way for businesses to reach out to other businesses and grow their network.
As a LinkedIn Advertising Certified Marketing Expert, our team is experienced creating Linkedin Ads campaigns that showcase your organization & help you drive results to your campaigns.
With Bing Ads, you can create ads for people who are searching for products or services that you offer using Bing’s search engine, thus helping you get more sales, customers, and leads for your business.
Similar to Google Ads, advertisers can place display, search and video ad campaigns using the Microsoft network. Bing ads are sometimes referred to as Microsoft Ads.
Advertising on Amazon gives you access to millions of potential customers. When people see an ad for your business on Amazon, they’re more likely to buy because they already know and trust the Amazon brand.
Social Firm helps Columbus area Amazon sellers level up their business. We help sellers with Amazon advertising optimization, Amazon listing optimization, Amazon product imagery creation, impactful brand and Amazon product content, setting up your Amazon store.
With Spotify advertising, you can target a large and diverse audience or potential customers based on their listening habits. It’s easy to track the effectiveness of your advertising, plus it’s relatively inexpensive compared to other forms of advertising.
Advertising on TikTok is a great way to connect with younger audiences. The ads can be fun and interactive, so as to help create an emotional connection between your business and potential customers. Plus, ads are usually more affordable than those on other social media platforms.
Waze advertising gets businesses in front of drivers using the Waze GPS app. Your business’ ads appear when drivers are searching for a location within your service area or traveling through it. Waze advertising is very affordable.
Waze offers 3 different types of advertising options today, including:
* Branded Pins
* Zero-Speed Takeover
* Promoted Search
Waze advertising is an excellent way for brick and mortar businesses to drive subconscious behavior and influence passive audiences.
Ready to take your business to the next level?
Our marketing team of experts will work closely with you to develop a personalized strategy that will help you get the most out of your marketing efforts. We’ll help you develop a powerful online presence, create effective campaigns, and track results.
In our discovery meeting, we’ll ask some questions to understand your target customers, budget, desired marketing channels, and more. We’ll then discuss how together we’ll achieve success.
We look at what will be effective to achieve the goal. Are Google ads best or is a location-based approach better? We research, make the determination with you, and then build-out the campaign.
We build, design, and optimize your digital marketing campaign to your specifications, within your budget. Relax and listen the phone ring as your digital marketing brings in the results.
Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPIs to help with future marketing efforts.
Higher click-through rates make for higher “ka-ching” rates.
Ka-ching, ka-ching! That’s the sound you’ll love hearing as sales for your goods and services steadily increase. It’s the sound of your business growing, and the sound of customer loyalty in the making.
If you’re not hearing it, you need to contact a digital marketing agency TODAY!
Don’t make the mistake of avoiding digital advertising in your digital marketing strategy.
If you’re not already running a robust digital marketing campaign, you’re trailing behind your competitors. You’re also missing out on important customer insights. Why? Because you likely have fewer customers.
And fewer customers mean less revenue.
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
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Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
Make Social Firm Your Go-To Digital Marketing Agency in Columbus.
Our versatile experience in digital marketing services in Columbus, OH, enables us to create pragmatic solutions and campaigns that genuinely have the power to transform brands into something spectacular by attracting new customers, inspiring existing customers, and presenting new possibilities.
Visually represent your brand message in front of the right consumers at the right time with digital display advertising.
Search Engine Marketing
Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.
Search Engine Optimization
We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.
Branding and marketing materials that truly convey your message clearly and effectively for any medium.
Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.
Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.
Social Media Advertising
Generate qualified leads and loyal fans by placing highly targeted ads on Social Media platforms like Facebook or LinkedIn.
Stay in front of your customers, even after they leave your website with this powerful top-of-mind digital advertising tactic.
Connect more personally with your audience and expand your reach with meaningful email marketing.
Define your company’s appealing voice and unique personality in less than an inch of space with a truly compelling logo design.
High-quality blog content that boosts organic website traffic through the use of crafted content calendars and A.I. driven SEO software.
Listings & Location Management
This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.
News and Insights
What’s new and happening in the exciting world of digital advertsing.
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Frequently Asked Questions
Can paid media be converted to earned media?
In a way, yes, if done correctly. Paid media is media that is paid for on traditional formats (tv, print, radio) or on digital (Facebook, Google, Amazon), and earned media is more of a “word of mouth” campaign. The reason why you wouldn’t want to rely solely on earned media is, not all comments on your business might be positive and paid media also helps to build brand recognition. Powerful search engine optimization can help you acquire strong earned media mentions.
How important is web design to my paid digital marketing efforts?
This is an important question, and the answer is it ALL starts with the website. Spending your hard earned money to drive leads to a website that is not set up to convert is like setting fire to a stack of cash. There are so many things to consider when hiring web developers for design and development of your website.
The first consideration is not only relevant content, but optimized content. Search engines like Google and Bing look very closely at your on-page content on your website before considering where your SEO search results should be. Having powerfully written on-site content has never been more important when it comes to your website design.
A strong and clean website design filled with well placed calls-to-action will ensure as you experience more traffic, that traffic will also convert to more leads and more customers. Well placed imagery including your logo and branding will leave a lasting impression.
A well developed website that includes strong key-word strategies well set up analytics for data capture will help you measure your digital marketing campaigns so there is no wasted campaign spend.
As a web development and web design company in Columbus, Ohio, Social Firm has a talented team of strategists, content writers, and designers that specialize in web design and development to help make your online digital strong and ready to convert.
Is search engine optimization an important part of my paid digital marketing efforts?
Strictly speaking, search engine optimization and paid digital marketing are two distinctly different digital marketing tactics. However, for lead generation efforts, they often work in tandem with each other.
Strong search engine optimization is attained through many ways, and is the long term result of great online content, a well managed and maintained backlinking strategy, as well as many more search engine optimization tactics. Done well, search engine optimization can allow you to spend less and less over time on your paid digital advertising efforts. The end result of good search engine optimization is coming up on page one of your desired keyword searches.
Paid digital marketing, mainly Google ads, circumvents the need for strong search engine optimization and gets you to the top of searches NOW based on how aggressive your ad spend levels are. However, it’s important that the pages you’re driving your paid digital marketing to has great content. As we know, well written content is often a result of a strong search engine optimization strategy in place.
Digital marketing agencies with your best intentions in mind will recommend not only a strong paid media strategy, but a strong and on-going search engine optimization strategy as well.
As a digital marketing firm that specializes in digital services such as search engine optimization and paid digital media, let Social Firm help you create a powerful digital marketing strategy that works for your local businesses.
What are the main channels for paid media in digital marketing?
Paid media can be broken down into three main channels: paid search, paid social, and display advertising. Each has its place in an ROI-driven digital marketing campaign.
Social Media Ads
Facebook, LinkedIn, and TikTok for business, are the ones that should be on a radar.
Google is the king when it comes to running any sort of ads. With owning nearly 70% of market share and a ROI of almost 200%, one can see why.
Facebook Audience Network and Google Display Network are great because of how they are linked to hundreds of other sites.
What do display ads cost?
The budget for display ads is typically spent using a CPM (Cost per thousand views), CPC (Cost per click) or CPA (Cost per acquisition) model – although there are other options. You can expect to start a campaign spend of approximately $1000/month and escalate from there based on your goals and desired lead generation velocity.
What is a good Click-through rate (CTR) for display ads?
CTR (Click-through rate) for display ads is measured by dividing the number of ad views by the number of ad clicks then reflected as a percentage. A healthy industry neutral CTR will fall between 0.5%-1.0%.
What is paid media?
Paid media is any form of advertising that you pay for in order to get in front of your audience. Paid media includes TV ads, print advertising, sponsorships, and other types of media. In digital marketing, paid media includes pay-per-click (PPC) ads, paid social media ads, and search engine marketing (SEM).
What is social media advertising?
Social media advertising is a social media strategy that appears only on social media websites and apps. Social media advertising uses targeting collected through social media profiles.
What is the difference between paid media, owned media and earned media?
The main differences between paid, owned, and earned media is that paid media requires payment to gain exposure. While owned media is any online property a brand or company owns and controls. Finally, earned media is any type of content created about the brand, but without the brand’s involvement.
Where do display ads appear?
Display ads appear on any websites that have platforms like Google AdSense installed. This software will place ads on the site based on user behavior and interest.
Why is paid media important?
Paid media is important for your business growth because it helps you get your message out to potential customers. By paying for advertising, you can reach more people and make more sales. Paid media can also help you target your message to the right people, so you get the most out of your money.
Also, paid media shouldn’t be confused with “earned media.” The latter refers to media placements generated by public relations efforts such as feature stories in newspapers, magazines and online outlets, as well as news stories on television, radio, guest blog posts, etc., which doesn’t require any payment.
Why use display ads?
Display ads are a great tool to help enhance brand awareness, and influence consideration throughout the entire buyer’s journey. Display ads are also highly measurable and have precise targeting.
Why use Facebook ads?
The use of Facebook ads is a great way to increase social following, enhance brand awareness, influence consideration, and drive sales. Facebook ads also allow for effective targeting and are highly measurable. Facebook is also integrated into a lot of other platforms, so the retargeting ads would show up in their feed.
Where do you create Facebook ads?
You can create and manage ads from your Facebook business manager (facebook.business.com). Although you may need the assistance of a graphic designer to compose artwork for your ads.
When do you pay for Facebook ads?
Facebook bills for ads and boosts in two ways. If you reach your billing threshold, you will be billed on that date. If you do not reach your billing threshold, you will be billed on your monthly bill date. You can change your billing threshold from $2.00 to $900.00.
Who do I contact about Facebook ads?
Anyone that manages a page on Facebook can buy ads by visiting business.facebook.com. The best results often come from professional ad management services from digital marketing agencies that create, buy, and measure ad success on your behalf.