Digital Advertising Columbus Ohio
Target Your Customers Now with Powerful Digital Advertising Solutions
An effective digital advertising campaign will get results and position your business right where you want to be – in front of your potential customers.
Traditional advertising or digital advertising? That is the question.
While there is much to admire about traditional advertising, it can be expensive and its effectiveness difficult to measure. It’s easy to waste time and money without gaining more customers or valuable market insights.
A well calibrated online advertising campaign can change all of that!


Get the Most Out of Your Paid Digital Marketing
We understand the challenges you face finding your ideal audience and messaging them, while also getting the most from your digital marketing budget. So, stop guessing. Our digital marketing experts can create the ideal digital marketing strategy so your products and services are positioned to sell.
Boost your digital marketing efforts with a customized online advertising solution.
As a digital marketing agency, Social Firm offers a full range of paid digital marketing tactics including social media advertising, search engine advertising, display advertising and more.

Google Advertising
Advertising on the largest search engine in the world means you can show your ad to millions of people who are looking for what you’re selling. Plus, you only pay when someone clicks on your ad, so you know they’re interested in your product or service.
Google Ads traditionally is known for its search ads platform where you pay per click and optimize for keywords you want to rank for. Additionally, Google gives advertisers the ability to create display, video and YouTube advertising, Gmail advertising, Google Shopping advertising, Google Local Services Ads (aka Google Guaranteed) and more.

Retargeting Advertising
Retargeting campaigns ensure that your ads are seen by “pre-qualified” potential buyers – people who have already shown interest by having visited your website or social media pages. This type of campaign also helps to build brand recognition.
Retargeting advertising is also called re-marketing advertising and they are interchangeable. Retargeting is a great way to keep top of mind presence with your audiences.

Display Advertising
Display advertising uses graphics, videos, and other visual elements to show off your products and services in a way that catches people’s attention and allows you to target specific audiences and get more bang for your buck.
Display advertising can include Google Display Ads, Bing Display Ads, Programmatic Display Ads, Facebook Advertising and Instagram Advertising, among others.

Facebook Advertising
Advertising on Facebook is a great way to reach a large number of people in a short amount of time. It can help your company micro-target specific audiences. You can also track your campaigns, and gain valuable customer insights. Plus, it’s cost-effective.
Different types of Facebook advertising include carousel ads, single images, video ads, instant experience ads, collection ads, lead ads, Facebook messenger ads, Facebook marketplace ads, reels, stories, sponsored posts, augmented reality ads and more.

Instagram Advertising
With Instagram advertising, you can target your ad to specific audiences, share photos and videos that get people’s attention, and it can help you reach more people in a shorter amount of time than some other forms of advertising.
With Instagram, we can publish image ads, stories ads, video ads, carousel ads, collections ads, explore ads, shopping ads and reels ads.

Programmatic Advertising
Programmatic ads are placed automatically on our demand side platform (DSP) with computer algorithms which, in many cases, makes them more efficient and cost effective. With programmatic, it’s easier to track the success of your ads and allows for quick adjustments to your ad campaigns.
Programmatic advertising is the use of automated technology for media buying (the process of buying ad space), as opposed to traditional (and often manual) methods of digital advertising. Programmatic advertising allows real-time bidding.
Types of targeting include behavioral targeting, IP targeting, geofencing, interest based targeting, affinity audiences, programmatic retargeting, audio streaming, retargeting and OTT advertising.

LinkedIn Advertising
LinkedIn advertising is great for businesses that want to connect with potential customers and even recruit new talent. Ads can be targeted to specific industries, job titles and locations, and it’s also a great way for businesses to reach out to other businesses and grow their network.
As a LinkedIn Advertising Certified Marketing Expert, our team is experienced creating Linkedin Ads campaigns that showcase your organization & help you drive results to your campaigns.

Bing Advertising
With Bing Ads, you can create ads for people who are searching for products or services that you offer using Bing’s search engine, thus helping you get more sales, customers, and leads for your business.
Similar to Google Ads, advertisers can place display, search and video ad campaigns using the Microsoft network. Bing ads are sometimes referred to as Microsoft Ads.

Amazon Advertising
Advertising on Amazon gives you access to millions of potential customers. When people see an ad for your business on Amazon, they’re more likely to buy because they already know and trust the Amazon brand.
Social Firm helps Columbus area Amazon sellers level up their business. We help sellers with Amazon advertising optimization, Amazon listing optimization, Amazon product imagery creation, impactful brand and Amazon product content, setting up your Amazon store.

Spotify Advertising
With Spotify advertising, you can target a large and diverse audience or potential customers based on their listening habits. It’s easy to track the effectiveness of your advertising, plus it’s relatively inexpensive compared to other forms of advertising.

TikTok Advertising
Advertising on TikTok is a great way to connect with younger audiences. The ads can be fun and interactive, so as to help create an emotional connection between your business and potential customers. Plus, ads are usually more affordable than those on other social media platforms.

Waze Advertising
Waze advertising gets businesses in front of drivers using the Waze GPS app. Your business’ ads appear when drivers are searching for a location within your service area or traveling through it. Waze advertising is very affordable.
Waze offers 3 different types of advertising options today, including:
* Branded Pins
* Zero-Speed Takeover
* Promoted Search
Waze advertising is an excellent way for brick and mortar businesses to drive subconscious behavior and influence passive audiences.
Ready to take your business to the next level?
Our marketing team of experts will work closely with you to develop a personalized strategy that will help you get the most out of your marketing efforts. We’ll help you develop a powerful online presence, create effective campaigns, and track results.
Step One
Discovery
In our discovery meeting, we’ll ask some questions to understand your target customers, budget, desired marketing channels, and more. We’ll then discuss how together we’ll achieve success.
Step Two
Research
We look at what will be effective to achieve the goal. Are Google ads best or is a location-based approach better? We research, make the determination with you, and then build-out the campaign.
Step Three
Implementation
We build, design, and optimize your digital marketing campaign to your specifications, within your budget. Relax and listen the phone ring as your digital marketing brings in the results.
Step Four
Measure Results
Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPIs to help with future marketing efforts.

Higher click-through rates make for higher “ka-ching” rates.
Ka-ching, ka-ching! That’s the sound you’ll love hearing as sales for your goods and services steadily increase. It’s the sound of your business growing, and the sound of customer loyalty in the making.
If you’re not hearing it, you need to contact a digital marketing agency TODAY!


Don’t make the mistake of avoiding digital advertising in your digital marketing strategy.
If you’re not already running a robust digital marketing campaign, you’re trailing behind your competitors. You’re also missing out on important customer insights. Why? Because you likely have fewer customers.
And fewer customers mean less revenue.

Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
Make Social Firm Your Go-To Digital Marketing Agency in Columbus.
Our versatile experience in digital marketing services in Columbus, OH, enables us to create pragmatic solutions and campaigns that genuinely have the power to transform brands into something spectacular by attracting new customers, inspiring existing customers, and presenting new possibilities.

Display Advertising
Visually represent your brand message in front of the right consumers at the right time with digital display advertising.

Search Engine Marketing
Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.

Search Engine Optimization
We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.

Graphic Design
Branding and marketing materials that truly convey your message clearly and effectively for any medium.

Review Management
Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.

Website Design
Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.

Social Media Advertising
Generate qualified leads and loyal fans by placing highly targeted ads on Social Media platforms like Facebook or LinkedIn.

Retargeting Advertising
Stay in front of your customers, even after they leave your website with this powerful top-of-mind digital advertising tactic.

Email Marketing
Connect more personally with your audience and expand your reach with meaningful email marketing.

Logo Design
Define your company’s appealing voice and unique personality in less than an inch of space with a truly compelling logo design.

Content Marketing
High-quality blog content that boosts organic website traffic through the use of crafted content calendars and A.I. driven SEO software.

Listings & Location Management
This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.
News and Insights
What’s new and happening in the exciting world of digital advertsing.
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