Digital Advertising Columbus Ohio

In a way, yes, if done correctly. Paid media is media that is paid for on traditional formats (tv, print, radio) or on digital (Facebook, Google, Amazon), and earned media is more of a “word of mouth” campaign. The reason why you wouldn’t want to rely solely on earned media is, not all comments on your business might be positive and paid media also helps to build brand recognition. Powerful search engine optimization can help you acquire strong earned media mentions.

This is an important question, and the answer is it ALL starts with the website. Spending your hard earned money to drive leads to a website that is not set up to convert is like setting fire to a stack of cash. There are so many things to consider when hiring web developers for design and development of your website.

The first consideration is not only relevant content, but optimized content. Search engines like Google and Bing look very closely at your on-page content on your website before considering where your SEO search results should be. Having powerfully written on-site content has never been more important when it comes to your website design.

A strong and clean website design filled with well placed calls-to-action will ensure as you experience more traffic, that traffic will also convert to more leads and more customers. Well placed imagery including your logo and branding will leave a lasting impression.

A well developed website that includes strong key-word strategies well set up analytics for data capture will help you measure your digital marketing campaigns so there is no wasted campaign spend.

As a web development and web design company in Columbus, Ohio, Social Firm has a talented team of strategists, content writers, and designers that specialize in web design and development to help make your online digital strong and ready to convert.

Strictly speaking, search engine optimization and paid digital marketing are two distinctly different digital marketing tactics. However, for lead generation efforts, they often work in tandem with each other.

Strong search engine optimization is attained through many ways, and is the long term result of great online content, a well managed and maintained backlinking strategy, as well as many more search engine optimization tactics. Done well, search engine optimization can allow you to spend less and less over time on your paid digital advertising efforts. The end result of good search engine optimization is coming up on page one of your desired keyword searches.

Paid digital marketing, mainly Google ads, circumvents the need for strong search engine optimization and gets you to the top of searches NOW based on how aggressive your ad spend levels are. However, it’s important that the pages you’re driving your paid digital marketing to has great content. As we know, well written content is often a result of a strong search engine optimization strategy in place.

Digital marketing agencies with your best intentions in mind will recommend not only a strong paid media strategy, but a strong and on-going search engine optimization strategy as well.

As a digital marketing firm that specializes in digital services such as search engine optimization and paid digital media, let Social Firm help you create a powerful digital marketing strategy that works for your local businesses.

Paid media can be broken down into three main channels: paid search, paid social, and display advertising. Each has its place in an ROI-driven digital marketing campaign.

Social Media Ads

Facebook, LinkedIn, and TikTok for business, are the ones that should be on a radar.

Search Ads

Google is the king when it comes to running any sort of ads. With owning nearly 70% of market share and a ROI of almost 200%, one can see why.

Display Ads

Facebook Audience Network and Google Display Network are great because of how they are linked to hundreds of other sites.

The budget for display ads is typically spent using a CPM (Cost per thousand views), CPC (Cost per click) or CPA (Cost per acquisition) model – although there are other options. You can expect to start a campaign spend of approximately $1000/month and escalate from there based on your goals and desired lead generation velocity.

CTR (Click-through rate) for display ads is measured by dividing the number of ad views by the number of ad clicks then reflected as a percentage. A healthy industry neutral CTR will fall between 0.5%-1.0%.

Paid media is any form of advertising that you pay for in order to get in front of your audience. Paid media includes TV ads, print advertising, sponsorships, and other types of media. In digital marketing, paid media includes pay-per-click (PPC) ads, paid social media ads, and search engine marketing (SEM).

Social media advertising is a social media strategy that appears only on social media websites and apps. Social media advertising uses targeting collected through social media profiles.

The main differences between paid, owned, and earned media is that paid media requires payment to gain exposure. While owned media is any online property a brand or company owns and controls. Finally, earned media is any type of content created about the brand, but without the brand’s involvement.

Display ads appear on any websites that have platforms like Google AdSense installed. This software will place ads on the site based on user behavior and interest.

Paid media is important for your business growth because it helps you get your message out to potential customers. By paying for advertising, you can reach more people and make more sales. Paid media can also help you target your message to the right people, so you get the most out of your money.

Also, paid media shouldn’t be confused with “earned media.” The latter refers to media placements generated by public relations efforts such as feature stories in newspapers, magazines and online outlets, as well as news stories on television, radio, guest blog posts, etc., which doesn’t require any payment.

Display ads are a great tool to help enhance brand awareness, and influence consideration throughout the entire buyer’s journey. Display ads are also highly measurable and have precise targeting.

The use of Facebook ads is a great way to increase social following, enhance brand awareness, influence consideration, and drive sales. Facebook ads also allow for effective targeting and are highly measurable. Facebook is also integrated into a lot of other platforms, so the retargeting ads would show up in their feed.

Where do you create Facebook ads?

You can create and manage ads from your Facebook business manager (facebook.business.com). Although you may need the assistance of a graphic designer to compose artwork for your ads.

When do you pay for Facebook ads?

Facebook bills for ads and boosts in two ways. If you reach your billing threshold, you will be billed on that date. If you do not reach your billing threshold, you will be billed on your monthly bill date. You can change your billing threshold from $2.00 to $900.00.

Who do I contact about Facebook ads?

Anyone that manages a page on Facebook can buy ads by visiting business.facebook.com. The best results often come from professional ad management services from digital marketing agencies that create, buy, and measure ad success on your behalf.