Digital Marketing Strategy Columbus Ohio
Strategic Digital Marketing Plans to Establish Your True North Star
An effective, results-driven digital marketing strategy gets your message in front of the right people so you can grow your business and increase sales.
Keeping Track of It All Isn’t Easy
Creating a successful online presence is hard because there is so much to keep track of. Your website must look good, contain the right information, and be user-friendly. And you must connect with potential customers on social media in a meaningful way.
A Seamless Solution to Your Digital Marketing Challenges
The digital marketing experts at Social Firm create a multi-pronged, seamless solution to your digital marketing challenges.
We have you covered with everything from web design, market research, and content strategy to SEO services, paid advertising and lead generation.
To get to the next level, you need an experienced digital marketing agency on your side.
In today’s competitive environment, you need a partner that’s as committed to your success as you are. We have the experience and the passion, and we’re ready to take your company’s digital marketing to the next level.
Digital Marketing Direction
It’s easy to become overwhelmed with all that a comprehensive digital marketing program entails. We relieve you of the stress and responsibilities, and develop and manage the entire campaign for you.
Know and Grow Your Audience
Let us help define your ideal prospects while satisfying the needs of your current customer base. With look-alike audiences we build your list of likely prospects and manage the sales funnel to conversion.
Integrate Insights Into Your Digital Marketing
Action without insights is foolish, and insights without action is wasteful. We present you with actionable insights that help inform every aspect of your marketing from local SEO and social media strategy to organic search and pay per click, and more.
Clarify Value Proposition
Yours may be the best product on the market, but if no one knows about it, it’s an “also-ran.” We help you clarify the value proposition so you reach your ideal customers with the message they want to hear now.
Get the Biggest Bang for Your Marketing Bucks
We know the value of a dollar, and we know how to best use what’s in your marketing budget to help you get more traffic and the most robust results.
Improve ROI and Increase Sales
Analyzing, refining, strategizing, and measuring are the four pillars of ROI success. We take each one seriously in our quest to build your brand, convert visitors to devoted customers, and contribute to your company’s long term success.
The Process to Getting Started is Simple
As a digital marketing agency, we like to keep it simple. The less confusion, the better. The same goes for your business and customers.
What are your company’s business goals? Who is your target audience? Do you have the right marketing mix to reach them? Let’s find out in a discovery meeting.
Now that we know about you and your goals, let’s look at the competitive landscape, your brand voice, and is that REALLY your ideal customer?
Based on the research, we craft your unique online marketing campaign, develop relevant content and assemble assets that search engines (and customers) love.
We launch your campaign and track its progress with sophisticated analytics tools that measure conversions and KPI’s to ensure continued marketing success.
Win the competition for your customers.
With a thorough digital marketing strategy, you’ll be well on your way to increasing market share and gaining valuable customer insights that place your company ahead of the competition. Winning’s a great feeling.
Without a digital marketing strategy, you may be leaving money and more on the table.
Sure, you want to maximize your marketing dollars as much as possible. And you also want to gain valuable insights about market share and customer behavior. But if your current marketing plan isn’t adequately stacked with digital marketing tactics, you may be leaving money on the table along with important market intelligence.
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."
Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
The Many Benefits of Digital Marketing
There are so many ways your company can benefit from digital marketing services. Schedule a discovery call with us and let’s discuss the possibilities.
Digital marketing is often far less expensive than more traditional forms of marketing and advertising such as television, radio, and print media.
Digital marketing allows you to accurately target by demographics, psychographics, and geographics to ensure you’re reaching your intended audience.
Flexible & Adaptable
Unlike with some traditional media, digital marketing allows for real-time responsiveness and flexibility so you can gauge your success and modify your plans.
The impact of your digital marketing can be accurately measured for reach, open rates, click-thrus, and the always-important ROI.
From using social listening to gain customer insights to amplifying user-generated content, digital marketing can help build important relationships with your customer base.
With carefully calibrated digital marketing, you’re able to increase your conversion rates and lower your customer acquisition costs. The net result is more revenue.
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
News and Insights
What’s new and happening in the exciting world of marketing, strategy and design.
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Frequently Asked Questions
What are some of the most popular digital marketing strategies?
There are many components to creating a successful digital marketing strategy. A host of marketing tools, specific processes, and a disciplined approach to gathering research and acting upon it combine to make successful campaigns. Among the key components of digital marketing are search engine optimization, paid advertising, email marketing, social media marketing, google ads management, link building, creating optimized content as well as video content, reputation and review management.
Utilizing these tools and processes to manage your marketing efforts requires discipline and careful coordination. To ensure you’re getting the best results, you should work with an experienced digital marketing firm that knows the industry trends and can use that knowledge to help you reach your target audience.
The Social Firm is a digital marketing agency in Columbus that has been providing expert marketing services to local businesses for over a decade.
What is digital marketing strategy and its processes?
The strategy for digital marketing involves setting up actions that are performed online in order to reach a set business goal. The process of this is in six steps:
- Research and define the goals
- Collect data about your audience
- Generate leads
- Nurture those leads
- Take care of past clients
- Set up marketing automation
Why is digital marketing important?
Digital marketing is important because it helps businesses reach more people and get their message out. It also helps businesses connect with customers in new and exciting ways. With digital marketing, businesses can track how well their campaigns are doing, and make any adjustments necessary for success. By using digital marketing, businesses can reach more people with their message and build relationships with their customers.