Digital Marketing Services Columbus Ohio
Build Lasting Relationships with Customers Through Digital Marketing
It’s true! No other means of marketing has the ability to produce such intimacy and immediacy with your customers as digital marketing. And no other form of marketing is as effective, affordable, and measurable either.
Why is digital marketing so important to your marketing plan?
Customers no longer have to come to you. You now have to go to them, and guess what… they’re online. If you aren’t consistently engaging with your customers in the digital space, you’re missing out. You need a digital marketing strategy now!
Get ready to expand your possibilities.
Our digital marketing strategists and writers will collaborate with you so your business reaches more new customers, strengthens connections with existing customers, and grows your revenue with digital marketing strategies tailored to your goals.
A Comprehensive Suite of Digital Marketing Services
Your customers are spending more and more time each year searching, shopping, and engaging online. A comprehensive suite of digital marketing services can keep you in constant touch with the people who matter most to your business.
Digital advertising is no longer a one-size-fits-all medium of advertising. There are so many different tactics to choose from, it can be a challenge to discern the best solution on your own. Luckily we can help!
Some of the tools in our paid advertising toolbox are Google Search advertising, Facebook and Instagram advertising, Programmatic Display advertising, OTT advertising, Digital Video advertising, Waze advertising, LinkedIn advertising, various Digital Retargeting tactics and much more.
Digital Marketing Strategy
Perhaps no other form of marketing is more effective, cost effective and capable of generating as many quality leads for your business as digital marketing.
As a digital marketing agency in Columbus, OH, we can develop a strategy to fit your company’s unique needs for increased visibility, growth and success.
Search Engine Optimization
With search engine optimization services, you get in-depth analysis of your website and an adaptive, results-focused SEO plan to boost organic search engine rankings.
Get to the top of search engines and strengthen your marketing efforts with powerful SEO services.
Content marketing helps to create more awareness and interest in your products and services. It also helps increase customer loyalty, as customers feel they are getting helpful information from your company. And when customers feel they can trust your company, they buy from your company.
There are multiple advantages to utilizing email marketing to grow your business. It’s cost-effective, easy to personalize and automate, simple to track for engagement and conversion, and it helps you create a one-on-one relationship with your customer..
Location and Listings Management
With so many of your potential customers searching online for products and services nearby, location and listing management is now “a must” in your marketing playbook. It ensures accuracy and relevancy in your business locations profiles so customers can find you quickly and consistently.
CRM and Automation
The basis of business progress is efficiency, and few marketing tactics and tools are more efficient than Customer Relationship Management (CRM). Automate your CRM operations and you’ve turbo-charged your ability to collect and analyze customer data, and engage in a thoughtful and meaningful way with your customers throughout their sales journey.
Many customers won’t purchase your product without first reading another customer’s review. With a carefully managed review management program, we help you solicit and collect customer reviews, and mine them for the sort of review gold nuggets that influence potential buyers, elevates your company profile, and inspires new sales.
The Process to Getting Started is Simple
As a digital marketing agency, we like to keep it simple. The less confusion, the better. The same goes for your business and customers.
We Do the Research
We discover what sets you apart from the rest by examining the competitive landscape, ascertaining your company’s marketing goals and brand values.
Create the Strategy
Budgets, timelines, tactics, channels, content strategy, and creation of digital assets are the building blocks of your strategic marketing initiatives.
Deploy Your Strategy
The most challenging part of any deployment – military or otherwise – is the unknown. We’ve eliminated it with solid research and strategy.
Analyze and Measure
Are we achieving the goal? Careful analysis is undertaken against established KPIs in order to adjust, recalibrate, and remain enroute to success.
The Many Benefits of Digital Marketing
There are so many ways your company can benefit from digital marketing services. Schedule a discovery call with us and let’s discuss the possibilities.
Digital marketing is often far less expensive than more traditional forms of marketing and advertising such as television, radio, and print media.
Digital marketing allows you to accurately target by demographics, psychographics, and geographics to ensure you’re reaching your intended audience.
Flexible & Adaptable
Unlike with some traditional media, digital marketing allows for real-time responsiveness and flexibility so you can gauge your success and modify your plans.
The impact of your digital marketing can be accurately measured for reach, open rates, click-thrus, and the always-important ROI.
From using social listening to gain customer insights to amplifying user-generated content, digital marketing can help build important relationships with your customer base.
With carefully calibrated digital marketing, you’re able to increase your conversion rates and lower your customer acquisition costs. The net result is more revenue.
Without digital marketing, you may be leaving money and more on the table.
Sure, you want to maximize your marketing dollars as much as possible. And you also want to gain valuable insights about market share and customer behavior. But if your current marketing plan isn’t adequately stacked with digital marketing tactics, you may be leaving money on the table along with important market intelligence. Digital marketing agencies like Social Firm can help.
Win customers from your competition.
With a thorough digital marketing strategy, you’ll be well on your way to increasing market share and gaining valuable customer insights that place your company ahead of the competition. Winning’s a great feeling.
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."
Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
News and Insights
What’s new and happening in the exciting world of digital marketing.
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Frequently Asked Questions
Can digital marketing replace traditional marketing?
For now, traditional marketing and digital marketing work in tandem, and can produce impressive results. As technology advances and the vast majority of consumers embrace it, it’s expected that digital marketing will be an increasingly important way for your brand to remain relevant and grow a larger audience. Though more and more, paid advertising in the digital space is out-pacing traditional advertising such as print and outdoor display advertising.
As a digital marketing agency in Columbus, Ohio, Social Firm’s talented team has experience in all forms of marketing and can guide you to the best marketing solutions for your business.
How does digital marketing help to grow your business?
Digital marketing incorporates a slew of tactics that together offer your company tremendous benefits. Digital marketing agencies like Social Firm can provide web design and web development, online advertising, ecommerce SEO, market research, and social media marketing so you gain better information about consumer behavior. Our digital marketing agency can also consult on graphic design, display advertising, lead generation, email marketing, review management and more.
How important is web design to my digital marketing?
This is an important question, and the answer is it ALL starts with the website. Spending your hard earned money to drive leads to a website that is not set up to convert is like setting fire to a stack of cash. There are so many things to consider when hiring web developers for design and development of your website.
The first consideration is not only relevant content, but optimized content. Search engines like Google and Bing look very closely at your on-page content on your website before considering where your SEO search results should be. Having powerfully written on-site content has never been more important when it comes to your website design.
A strong and clean website design filled with well placed calls-to-action will ensure as you experience more traffic, that traffic will also convert to more leads and more customers. Well placed imagery including your logo and branding will leave a lasting impression.
A well developed website that includes strong key-word strategies well set up analytics for data capture will help you measure your digital marketing campaigns so there is no wasted campaign spend.
As a digital marketing agency in Columbus, Ohio, Social Firm has a talented team of strategists, content writers, and designers that specialize in web design and development to help make your online digital strong and ready to convert.
What additional services does Social Firm offer that compliments digital marketing efforts?
Not only is Social Firm a digital marketing agency, we also have amazing designers. Our designers not only help with web design and web development, they also excel at brand development, logo design, collateral design and more. This makes Social Firm, a digital marketing agency in Columbus, Ohio a very turn-key marketing agency for local businesses.
What are some of the most popular digital marketing strategies?
There are many components to creating a successful digital marketing strategy. A host of marketing tools, specific processes, and a disciplined approach to gathering research and acting upon it combine to make successful campaigns. Among the key components of digital marketing are search engine optimization, paid advertising, email marketing, social media marketing, google ads management, link building, creating optimized content as well as video content, reputation and review management.
Utilizing these tools and processes to manage your marketing efforts requires discipline and careful coordination. To ensure you’re getting the best results, you should work with an experienced digital marketing firm that knows the industry trends and can use that knowledge to help you reach your target audience.
The Social Firm is a digital marketing agency in Columbus that has been providing expert marketing services to local businesses for over a decade.
What are the benefits of review management?
These days, many customers check out reviews of your company or products before committing to making a purchase. That’s why monitoring your customer reviews is critical to building, and then protecting, your online reputation.
What exactly can a digital marketing agency do for my business?
A digital marketing agency has a full suite of lead generating tactics and tools that can help grow your business and drive traffic to your website through an analytical and data driven approach to digital marketing. Some, but not all of these digital marketing tactics include web design, web development, digital advertising, search engine marketing (also known as pay-per-click and formerly Google Adwords), social media advertising, social media marketing, social media management, local SEO, Google Analytics setup, link building, email campaigns, reputation management, lead tracking and more.
As a digital marketing agency in Columbus, Ohio, Social Firm can help your Columbus business level-up your digital presence.
What is digital marketing strategy and its processes?
The strategy for digital marketing involves setting up actions that are performed online in order to reach a set business goal. The process of this is in six steps:
- Research and define the goals
- Collect data about your audience
- Generate leads
- Nurture those leads
- Take care of past clients
- Set up marketing automation
What is review management?
Review management is a way of managing what people say about your business online. It includes collecting reviews from customers, monitoring what is said about your business on social media and other websites, responding to customer feedback, and using that feedback to shape your digital marketing strategy.
What is the difference between review management and reputation management?
The primary difference between review management and reputation management is that one is proactive while the other is reactive. With review management, you’re actively encouraging your customers to engage with you by writing a review of your goods or services. This gets them involved and helps them bond to you. Often with reputation management, the company or vendor has received a bad review and is now in the position of having to manage the fallout, or perform “clean up.” The response is reactive as opposed to proactive. Both, however, are extremely important to your company’s success. To learn more, speak with one of the digital marketing specialists at Social Firm.
When should I start digital marketing for my business?
Ideally, once you have a solid idea for what you want to pursue and have a business plan, you should contact a digital marketing firm. The digital marketing experts at Social Firm have created successful campaigns for small businesses for over a decade, managing their graphic design, web design, lead generation, online marketing, social media strategy, google ads management, search engine optimization and more.
Our ROI driven digital marketing approach has helped dozens of local businesses increase website traffic and achieve marketing success.
Why is digital marketing important?
Digital marketing is important because it helps businesses reach more people and get their message out. It also helps businesses connect with customers in new and exciting ways. With digital marketing, businesses can track how well their campaigns are doing, and make any adjustments necessary for success. By using digital marketing, businesses can reach more people with their message and build relationships with their customers.