Display Advertising Columbus Ohio
Be Visible and Influence in More Places with Strategic Display Advertising
Get your brand’s message in front of the right people at the right time with visually appealing display ads.
Let Your Brand Shine Through with Display Advertising
There are three very important things to consider when you engage with a display advertising agency in Columbus, Ohio for your business. First is creative ad design that catches attention. Second, you’ll want to choose a targeted geographic radius around your business to ensure maximum exposure. Lastly, you’ll need to consider the response you get from the ad, to quickly make adjustments that better resonate with your target audience.
Get the Most Out of Your Display Advertising
Display advertising in Columbus, Ohio has become a staple in digital marketing today. Because of the vast capabilities to visually captivate and specifically target your desired demographic, display advertising offers many great benefits from brand visibility and recognition to highly measurable and useful marketing data that will help grow your business and success.
Display Advertising in Columbus, Ohio can Take on Many Forms
As a digital marketing agency, Social Firm offers a full range of digital display advertising tactics including social media advertising, Google display advertising, programmatic advertising and more.
Google Display Advertising
Google Ads traditionally is known for it’s search ads platform where you pay per click and optimize for keywords you want to rank for. Additionally, Google gives advertisers the ability to create display, video and YouTube advertising, Gmail advertising, Google Shopping advertising, Google Local Services Ads (aka Google Guaranteed) and more.
Retargeting campaigns ensure that your ads are seen by “pre-qualified” potential buyers – people who have already shown interest by having visited your website or social media pages. This type of campaign also helps to build brand recognition.
Retargeting advertising is also called re-marketing advertising and they are interchangeable. Retargeting is a great way to keep top of mind presence with your audiences.
Advertising on Facebook is a great way to reach a large number of people in a short amount of time. It can help your company micro-target specific audiences. You can also track your campaigns, and gain valuable customer insights. Plus, it’s cost-effective.
Different types of Facebook advertising include carousel ads, single images, video ads, instant experience ads, collection ads, lead ads, Facebook Messenger ads, Facebook marketplace ads, Reels, stories, sponsored posts, augmented reality ads and more.
With Instagram advertising, you can target your ad to specific audiences, share photos and videos that get people’s attention, and it can help you reach more people in a shorter amount of time than some other forms of advertising.
With Instagram, we can publish image ads, stories ads, video ads, carousel ads, collections ads, explore ads, shopping ads and Reels ads.
Programmatic ads are placed automatically on our demand side platform (DSP) with computer algorithms which, in many cases, makes them more efficient and cost effective. With programmatic ads It’s easier to track the success of your ads and allows for quick adjustments to your ad campaigns.
Programmatic advertising is the use of automated technology for media buying (the process of buying ad space), as opposed to traditional (and often manual) methods of digital advertising. Programmatic advertising allows real time bidding.
Types of targeting include behavioral targeting, IP targeting, geofencing, interest based targeting, affinity audiences, programmatic retargeting, audio streaming, retargeting and OTT advertising.
LinkedIn advertising is great for businesses that want to connect with potential customers and even recruit new talent. Ads can be targeted to specific industries, job titles and locations, and it’s also a great way for businesses to reach out to other businesses and grow their network.
As a LinkedIn Advertising Certified Marketing Expert, our team is experienced creating Linkedin Ads campaigns that showcase your organization & help you drive results to your campaigns.
Waze display advertising gets businesses in front of drivers using the Waze GPS app. Your business’ ads appear when drivers are searching for a location within your service area or traveling through it. Waze advertising is very affordable.
Waze offers 3 different types of advertising options today, including:
* Branded Pins
* Zero-Speed Takeover
* Promoted Search
Waze advertising is an excellent way for brick and mortar businesses to drive subconscious behavior and influence passive audiences.
Ready to take your brand to the next level?
Our digital marketing team of experts will work closely with you to develop a personalized strategy that will help you get the most out of your display advertising efforts We’ll help you develop a powerful online presence, create effective campaigns, and track results.
In our discovery meeting, we’ll ask some questions to understand your target customers, budget, desired marketing channels, and more. We’ll then discuss how together we’ll achieve success.
We look at what will be effective to achieve the goal. Are Google ads best or is a location-based approach better? We research, make the determination with you, and then build-out the campaign.
We build, design and optimize your digital marketing campaign to your specifications, within your budget. Relax and watch the phone ring as your digital marketing brings in the results.
Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPIs to help with future marketing efforts.
Need other digital marketing or design services? We have you covered.
Our versatile experience in digital marketing services in Columbus, OH, enables us to create pragmatic solutions and campaigns that genuinely have the power to transform brands by attracting new customers, inspiring existing customers, and presenting new possibilities.
Search Engine Marketing
Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.
Search Engine Optimization
We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.
Branding and marketing materials that truly convey your message clearly and effectively for any medium.
Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.
Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.
Stay in front of your customers, even after they leave your website with this powerful top-of-mind digital advertising tactic.
Connect more personally with your audience and expand your reach with meaningful email marketing.
Define your company’s appealing voice and unique personality in less than an inch of space with a truly compelling logo design.
High-quality blog content that boosts organic website traffic through the use of crafted content calendars and A.I. driven SEO software.
Listings & Location Management
This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."
Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
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Frequently Asked Questions
What do display ads cost?
The budget for display ads is typically spent using a CPM (Cost per thousand views), CPC (Cost per click) or CPA (Cost per acquisition) model – although there are other options. You can expect to start a campaign spend at $600/month and escalate from there based on your goals.
What is a good CTR for display ads?
CTR (Click-through rate) for display ads is measured by dividing the number of ad views by the number of ad clicks then reflected as a percentage. A healthy industry neutral CTR will fall between 0.5%-1.0%
Where do display ads appear?
Google and many Programmatic Display ads appear on any websites that have Google AdSense installed. This software will place ads on the site based on user behavior and interest. Other display ads can be seen serving on social media platforms such as Facebook, Instagram and LinkedIn to name a few.
Why use display ads?
Display ads are a great tool to help enhance brand awareness, and influence consideration throughout the entire buyer’s journey. Display ads are also highly measurable and have precise targeting.