DISPLAY ADVERTISING COLUMBUS OHIO
Be visible and influence in more places with strategic display advertising.
Get your brand’s message in front of the right people at the right time with visually appealing display ads.
There are three very important things to consider when you engage with a display advertising agency in Columbus, Ohio for your business. First is creative ad design that catches attention. Second, you’ll want to choose a targeted geographic radius around your business to ensure maximum exposure. Lastly, you’ll need to consider the response you get from the ad, to quickly make adjustments that better resonate with your target audience.
Display advertising in Columbus, Ohio has become a staple in digital marketing today. Because of the vast capabilities to visually captivate and specifically target your desired demographic, display advertising offers many great benefits from brand visibility and recognition to highly measurable and useful marketing data that will help grow your business and success.
Featured Columbus, Ohio Display Advertising Capabilities
Enhance Brand Awareness
Quickly and effectively convey your brand with a beautifully designed ad that a user can glance at and know immediately what you’re offering.
Effective Targeting Strategies
Create specific parameters for your display ads by controlling which sites they appear on, generate a geographical boundary, and/or choose a target demographic or niche market.
Highly Measurable Data
In marketing, it’s crucial to know how your campaign is performing. By knowing key performance indicators, you can ensure you’re getting the most out of your efforts.
Place display advertising in front of users that have once before visited your website. The more they see your ad, the more likely they’ll come back to your site to buy your product or service.
What is a good CTR for display ads?
CTR (Click-through rate) for display ads is measured by dividing the number of ad views by the number of ad clicks then reflected as a percentage. A healthy industry neutral CTR will fall between 0.5%-1.0%
What do display ads cost?
The budget for display ads is typically spent using a CPM (Cost per thousand views), CPC (Cost per click) or CPA (Cost per acquisition) model – although there are other options. You can expect to start a campaign spend at $300/month and escalate from there based on your goals.
Why use display ads?
Display ads are a great tool to help enhance brand awareness, and influence consideration throughout the entire buyer’s journey. Display ads are also highly measurable and have precise targeting.
Where do display ads appear?
Display ads appear on any websites that have Google AdSense installed. This software will place ads on the site based on user behavior and interest.
4 Simple Steps to Success
At Social Firm, we like to keep it simple. The less confusion you have, the better. Same goes for your business and your customers. The more they understand, there’s a better chance they’ll choose you to do business with.
Proper introductions are always the first order of business. Our first meeting is to get to know each other, get to know your business and see if we’re a good fit. We’ll dig into your marketing challenge and work towards a proposed solution.
Determine a Strategy
This is our discovery stage where we dig a little deeper. We determine a plan of action, establish your target audience, create goals and budgets, and propose the appropriate tools and strategies, like digital display advertising, necessary to attain your goals.
Go For Launch
After we’ve determined the best plan of action — away we go! This is the fun part where our creative digital strategy teams take the ball and bring your plan to life, whether it’s a website design, digital display advertising or Google AdWords campaign.
Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPI’s to help with future marketing efforts.
We hired Social Firm to get our social networking off the ground and get more traffic to our site via search engines, and the results have far exceeded our expectations. Social Firm’s creative approach to online marketing has resulted in the most important way possible — more business. Our calls have more than doubled since this time last year, and we are consistently in the top rankings on Google.
If you are looking for more online traffic or simply want to learn how to capitalize on social networking to grow your business, I strongly recommend making Social Firm your first call.
TORIN SCOTT | Senior Marketing Producer at NBC4