How Web Design, SEO, and Content Should Work Together
Most small businesses have invested in at least one of three things: a professionally designed website, search engine optimization, or content marketing. Far…
For some businesses, fear surrounding this simple question has kept them from utilizing one of the most powerful and effective digital marketing tools there is. For others, the fear that email marketing will make people angry and they’ll stop buying the company’s products or services has impeded progress. But are these fears warranted? Nope.
Is email popular? You bet it is. Should your business be using email marketing services? Absolutely! As a digital marketing company in central Ohio, Social Firm has expertise in multiple email marketing platforms such as HubSpot, Active Campaign, Mailchimp and more.
With the right strategy, you can harness the power of email marketing to drive engagement, increase ROI and generate leads in Columbus.
Research has shown that for every $1 a company spends on email marketing services, it can expect to earn $38.
With a minor investment of time and money, you can receive major benefits in brand awareness, lead generation, and robust sales. Invest in email marketing services to enhance your company’s ability to target audiences, drive sales, and grow revenue starting today.
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There are many ways to build an email list. Offering your audience something in return for their email address is the most effective strategy. For example, offering a percent off their purchase or providing a useful PDF download is a great way to encourage email subscriptions on your website. Not only will this build your email list, but it will also bring you qualified leads.
Launching an email marketing campaign isn’t super difficult, but it does require some planning and set up. You’ll need to create an email list of people you want to send your emails to, create the content for your emails, design the emails, and then send them out. It can take some time to do all of these things, but with the right tools, knowledge, and email marketing services such as those provided by Social Firm.
Some of the most popular email services are Act-On, Active Campaign, AWeber, Constant Contact, Hubspot, Keap®, Mailchimp®, and Sendinblue. Regardless of the technology you’re using, the most important aspects of email marketing are the campaign setup, list building and hygiene, development of your messaging, and automation. Assuring that these aspects are managed and monitored properly is the key to a successful campaign.
There are tons of email marketing services that offer similar features. Our top three picks for small businesses based on research, experience, and reporting are Active Campaign, Mailchimp, and Hubspot. However, the best option can vary based on your industry and budget.
A successful email marketing campaign consists of many moving parts. First, your subject lines must entice subscribers to open your emails. Second, the email copy must speak directly to your targeted audience. Connect with your audience by providing a solution to a problem, helping them overcome an obstacle, or sharing a testimonial from a customer just like them. Lastly, a great email marketing campaign always has a clear call to action.
As a digital marketing agency in Columbus, Ohio, our marketing team will work with you to create the perfect email marketing solution.
Email marketing allows for the development of brand awareness, the building of credibility, and establishing trustworthy relationships with the customer. Also, it is a perfect way to generate leads, drive more sales, and boost website traffic.