Email Marketing Columbus Ohio
Use Email Marketing to Engage, Inform and Convert
Email marketing already reigns supreme among digital marketing services, but it’s anticipated to increase in relevance even more! And why not? It’s cost effective, customer-focused, and able to make a real ROI impact on your business.
Do people even bother opening emails anymore?
For some businesses, fear surrounding this simple question has kept them from utilizing one of the most effective digital marketing tools there is. For others, fear that an email will make people angry and they’ll stop buying the company’s products or services has impeded progress.
But are these fears warranted?
Email usage is growing. Lean into the growth with an email marketing strategy.
Worldwide today, 4.1 billion people use email. By the close of 2023, that number is expected to reach 4.4 billion. Is email popular? You bet it is. Should your business be using email marketing? Absolutely! As a digital marketing company, Social Firm has expertise in multiple email marketing platforms such as HubSpot, Active Campaign, Mailchimp and more.
Are you ready for a faster, simpler, more cost-effective way to cultivate your customer base?
If your answer is YES!, then let’s meet so you can learn about our email marketing services, and how email marketing campaigns can make a difference in your business.
Personalized & Timely Communications
Build important and lasting relationships with your customers. Learn what moves them, motivates them to buy, and when. Email marketing gives you the power to communicate meaningfully, track responses accurately, and enjoy measurable results quickly.
Direct Sales Channel
Unlike traditional advertising, with email marketing you have a direct line to your most loyal customers and your best-qualified sales leads. Save time and money while gaining the ability to cultivate and grow an email list that measurably generates revenue.
Added Value & Customer Insights
Share rich and interesting content that wouldn’t otherwise fit within other sales frameworks. Plus, you can gain important customer insights with surveys, feedback, and by tracking opens, clicks and shares as potential purchasers interact with the content contained within the email.
Email marketing is remarkably cost effective. Unlike some traditional and new media advertising campaigns where costs can soar, email marketing proves economical in terms of time required for creation and deployment, plus labor and production costs.
Generate Traffic & Quality Leads
Email marketing puts you in direct contact with established and potential customers, and generates quality traffic to your website, landing pages, or special offers. Plus email blasts are often shared among like-minded customers thereby creating potential for even more leads and sales.
Pure Gold: Email List Ownership
Email marketing is nothing without email lists, and the better the email lists the more ROI for your email blasts. Your email subscribers represent pure revenue gold for your company. And in email marketing, he who owns the gold rules.
Let an experienced digital marketing firm help you create a winning email marketing strategy.
With the right strategy, you can harness the power of email marketing to drive engagement, increase ROI and generate leads.
Let’s meet to not only determine the purpose of your email campaign, but also its target audience and what sort of message you want to communicate. Context is everything.
This is our discovery stage where we dig a little deeper to determine a plan of action, establish your target audience, create goals and budgets, and propose the appropriate tools.
List Building & Prep
Now’s the time to research and compile appropriate lists and conduct the proper hygiene to cut down on bounced or bad addresses. We also create all necessary templates for your approval.
Campaign Launch & Analysis
Data is your friend! Collecting and analyzing data is key to ensuring your campaign is achieving the desired results. We’ll show how your marketing efforts are converting customers to help with future marketing plans.
Are you ready for email marketing success?
Research has shown that for every $1 a company spends on email marketing, they can expect to earn $38.
With a minor investment of time and money, you will receive major benefits in brand awareness, lead generation and robust sales. Invest in your company’s ability to target audiences, drive sales and grow revenue starting today.
Don’t miss out on connecting with customers if you don’t have to.
According to CRM powerhouse Hubspot, 77% of marketers have seen an increase in email engagement over the past 12 months. If email isn’t part of your company’s marketing strategy, you’re clearly missing out! Is that something you can afford?
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."
Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
Need digital marketing or design services? We have you covered.
Our versatile experience in digital marketing services in Columbus, OH, enables us to create pragmatic solutions and campaigns that genuinely have the power to transform brands by attracting new customers, inspiring existing customers, and presenting new possibilities.
Visually represent your brand message in front of the right consumers at the right time with digital display advertising.
Search Engine Marketing
Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.
Search Engine Optimization
We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.
Branding and marketing materials that truly convey your message clearly and effectively for any medium.
Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.
Social Media Advertising
Generate qualified leads and loyal fans by placing highly targeted ads on Social Media platforms like Facebook or LinkedIn.
Stay in front of your customers, even after they leave your website with this powerful top-of-mind digital advertising tactic.
High-quality blog content that boosts organic website traffic through the use of crafted content calendars and A.I. driven SEO software.
Listings & Location Management
This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.
Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.
News and Insights
What’s new and happening in the exciting world of marketing and design.
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Frequently Asked Questions
How do I get email subscribers?
There are many ways to build an email list. Offering your audience something in return for their email address is the most effective strategy. For example, offering a percent off their purchase or providing a useful PDF download is a great way to encourage email subscriptions on your website. Not only will this build your email list, but it will also bring you qualified leads.
Is it easy to launch an email marketing campaign?
Launching an email marketing campaign isn’t super difficult, but it does require some planning and set up. You’ll need to create an email list of people you want to send your emails to, create the content for your emails, design the emails, and then send them out. It can take some time to do all of these things, but with the right tools, knowledge, and email marketing services such as those provided by the digital marketing firm, Social Firm.
What are some of the more popular email services?
Some of the most popular email services are Act-On, Active Campaign, AWeber, Constant Contact, Hubspot, Keap®, Mailchimp®, and Sendinblue. Regardless of the technology you’re using, the most important aspects of email marketing are the campaign setup, list building and hygiene, development of your messaging, and automation. Assuring that these aspects are managed and monitored properly is the key to a successful campaign.
What email marketing service is best?
There are tons of email marketing services that offer similar features. Our top three picks for small businesses based on research, experience, and reporting are Active Campaign, Mailchimp, and Hubspot. However, the best option can vary based on your industry and budget.
What makes a successful email marketing campaign?
A successful email marketing campaign consists of many moving parts. First, your subject lines must entice subscribers to open your emails. Second, the email copy must speak directly to your targeted audience. Connect with your audience by providing a solution to a problem, helping them overcome an obstacle, or sharing a testimonial from a customer just like them. Lastly, a great email marketing campaign always has a clear call to action.
As a digital marketing agency in Columbus, Ohio, our marketing team will work with you to create the perfect email marketing solution.
Why is email marketing important for e-commerce?
Email marketing allows for the development of brand awareness, the building of credibility, and establishing trustworthy relationships with the customer. Also, it is a perfect way to generate leads, drive more sales, and boost website traffic.