Graphic Design Company Columbus Ohio
Graphic Design for a Powerful First Impression
Just one look is all it takes to set your brand identity apart from the rest. Powerful first impressions start with professional graphic design and creative services by the talented graphic designers at Social Firm.
Why is professional graphic design so important to your business?
To be successful in your industry, your business needs to stand out. The manner in which you communicate about your products or services is key to engaging customers and achieving that success.
Professional graphic design services enable you to codify your written and visual messaging in a way that is impactful and aesthetically pleasing so that you consistently connect with customers while distinguishing yourself from your competitors.
You only get one first impression. Make an impact with professional graphic design.
Whatever your company’s marketing goals, the Social Firm team is ready to collaborate with you to achieve your vision. From crafting your unique logo design and developing a comprehensive brand guideline package, to designing web assets and collateral, we produce graphic design work that’s guaranteed to make an impression.
Professionalism & Consistency
Stand out with recognizable and impactful branding, and professional graphics that consistently position your company as an industry leader.
How you engage with clients is a critical calculation in your overall communication strategy. Graphic design combines art, text and imagery to communicate with customers on a powerfully emotional level.
Increase Sales & Market Position
Great graphic design makes it easier for customers to recognize the benefits of your products or service. It helps cut down on confusion and provides a better customer experience.
Identity & Brand Recognition
Your company or product’s brand is its most important asset. It’s what separates you from the pack and the thing that makes your clients sit up and take notice.
Build Trust, Goodwill & Loyalty
A consistent visual message and brand identity helps your company build trust, goodwill and loyalty among your customers, which in turn increases customer lifetime value.
A Strategic Investment
Graphic design is without a doubt among the best investments any company or small business can make toward their future. Brand and brand loyalty is everything. Effective graphic design provides it.
The Process to Getting Started is Simple
At Social Firm, we like to keep it simple. The less confusion, the better. The same goes for your business and customers.
Members of our creative services team meet with you to learn about your business vertical and specific marketing goals. Now it’s time to map out a full scope of the assignment and determine the project budget, timeline and graphic design deliverables.
Design, Review and Approve
With the insights you share with us and your stated business goals, our artists begin producing the graphic design work for your social media marketing, branding efforts, product packaging designs and more. A seamless review and approval process keeps you informed and in charge throughout.
Deliver Your Design Assets
After researching, creating, testing, and refining, we deliver your graphic design assets within budget and on schedule. Now is when art meets commerce; when our graphic designs meet your business goals to deliver success.
Graphic Design Services for All Your Marketing Needs
From advertising, branding and digital design, to logos, print design and web design services, Social Firm’s graphic designers have the range of skills, breadth of knowledge, and wealth of ideas to satisfy your company’s every graphic design requirement.
Reach and frequency were once the watch words in advertising. But that was when advertising consisted only of print media, radio and television. In today’s competitive digital marketing environment, advertising design has to take into account the plethora of advertising outlets and options – both in new social media marketing and traditional – now available to reach customers, influence opinion, and help shape the world in which we live.
Your advertising design not only has to speak your language, it must also speak your customer’s language, and has to reach them where they are and how they want to interact. Mobile devices, streaming services, out-of-home billboard advertising, display advertisements with rich media, social media platforms, and search engine marketing all require advertising design that combines attention-getting graphics, relevant messaging and calls-to-action that prompt sales and drive revenue.
Social Firm’s graphic design experience extends to many mediums. These design services include, but aren’t limited to flyers, billboards, newsprint ads, magazine ads, digital display ads, HTML5 rich media ads, social media ads, and more.
Marketing Collateral Design
Marketing collateral embraces a range of tools in a company’s communications toolkit including brochures, catalogs, flyers, sales sheets, folders, stationery, business cards, direct mail, postcards, posters, banners, tradeshow displays, even merchandise and packaging. Each of these plays a role in establishing your brand identity in the hearts and minds of your customers; and each incorporates your company logo design, typography, colors, style and use of established brand guidelines for visual impact and messaging consistency.
But marketing collateral doesn’t only include printed or produced support pieces. Collateral is also the various digital elements such as logos, image files and fonts necessary for the creation of templates for websites, social media posts, email marketing campaigns, digital banners, marquees, billboards, television commercials, PSAs and more, for both print media and digital advertising.
Impactful graphic design and communication helps you better market your products and services while setting you apart from your competitors.
The various components that are your marketing collateral come together to create your company’s brand design.
Brand design is what sets you apart from others within your particular business vertical. But creating a powerful brand design is more than just creating brand collateral. Brand design, more importantly, involves identifying your target market and your customers’ needs; researching the competitive landscape and conducting SWOT analysis for informed decision-making; dissecting your brand’s values, personality, offerings, differentiators and priorities in order to set realistic business goals; and, finally, crafting the written and visual language assets that bring it all together.
Your brand is a promise to customers that your company will provide them with products, services, and experiences that consistently exceed their expectations and make their lives better. If your graphic design ranges from looking professional in one instance to looking amateurish in the next with no real consistency, the overall feeling your customers may have is confusion about the quality of your brand.
Consistently strong and professional visual and verbal messaging is vital to your credibility. Social Firm can help solve this challenge for you through brand design.
Simply put, logos build brands. Your logo must communicate a distinct message to your audience. So, make sure that message is perceived as being professional and interpreted as being clear.
Professional logo design gives life to your business, creates an identity, and sets the foundation of the brand you want to build. The benefits of a well designed logo are many, and a wide selection of versatile logo file formats will serve your needs in creating compelling marketing materials and establishing your visual signature in traditional, digital, and social media marketing.
There are few business decisions more vital and beneficial than that of having your logo design undertaken by a professional graphic design company. Not only will it give you a professional, credible, competitive image, but it will by far be the single most valuable return on investment you will ever make.
You expect great results. We plan to exceed your expectations.
Our goal as a graphic design agency is to help your brand be successful. Whether that means positioning you as an industry leader, creating buzz and notoriety, or increasing sales and revenue, our graphic design work is geared toward your success.
Visit our portfolio to see examples of our creative work.
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
“Working with the Social Firm team on this project was seamless. We worked mostly with Brandon and he somehow knew what we wanted even before we ourselves knew. We couldn’t be more satisfied with the completed project. We will definitely be using their services again in the future.”
"The Social Firm did a fantastic job helping our association clean up and refresh our social media accounts and presence. Their team was attentive to our needs and responsive to our feedback. With their assistance, our social media presence now looks more professional and our workflow in managing those accounts has improved."
Ohio School Counselor Association
"I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm."
"Great team. We prefer our marketing team to be personal and get to know the people behind the computer helping our business grow. SEO PPC Marketing in Columbus? Nobody better!"
Advantage Early Learning Academy
"Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provided us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!"
My Business Resource
"Professional, enthusiastic and great work! We look forward to a long partnership with the Social Firm. Thank you Jason and team for all your efforts."
"Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more."
"I looked around and considered many, many companies to help with my projects. After talking with this team, the search was over. These folks are the real deal, and I would urge you to consider what they might be able to do for you and your social presence. The cost, by the way, is very reasonable for the services provided, but it's the intangibles that make Social Firm such a valuable presence in my world."
Midwestern Veterinary Dentistry and Consulting
"Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!"
Dr. Garret Mouser
Moses-Mouser and Associates
"Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!"
Patriot Air Comfort Systems
"I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!"
Marcum K9 Obedience
"We had and continue to have a wonderful experience with "Social Firm." The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!"
Elder Law Connection
"Working with Social Firm makes everything seamless and easy. After doing my research and putting several projects out to bid, Social Firm blew all the others out of the water! Overall, the team at Social Firm continues to deliver breath-taking work that surpasses my expectations. I'm looking forward to continuing our partnership for many years to come! I highly recommend Social Firm to anyone looking for a 3rd party partner to extend their marketing efforts."
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Frequently Asked Questions
How does graphic design influence society?
Graphic design is sometimes called communication design due to its use of text, graphics and images to convey important messages through artwork. The graphic designer uses color, line, shape, space, typography, scale, balance, texture and contrast to capture the viewer’s imagination and speak to them on an emotional level in ways that text alone simply cannot.
What are examples of graphic design?
Graphic design takes on so many forms. Needless to say, you see examples of graphic design every day of your life. Some of these graphic design types include brochure, flyers, business cards, social media graphics, UX/UI web design, advertising in news print design, and other various digital and printed material design. The applications are truly endless when it comes to professional graphic design.
Why does graphic design matter?
One of the reasons that graphic design matters is that the best designers create beauty. This is done through aesthetically pleasing content, products, and marketing materials. In many sectors, customers are increasingly engaged by stylish, modern, and appealing visual content. Customers often engage with a product first with their eyes. So, by using captivating visuals the conversation is often begun between customer and brand long before a single word has been spoken.
Why is graphic design an important part of digital marketing?
Graphic design helps a brand establish a distinct tone, style, and identity. Customers and potential clients thus become more familiar with a brand. Good visual appeal helps establish brand identity and generates greater awareness amongst the target audience.
Why is graphic design important for your business?
Graphic design optimizes your marketing efforts across all channels and is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognizable and allows your customers and clients to quickly get familiar with what your company has to offer.