Graphic Design Company Columbus Ohio

Your company or product’s brand is its most important asset. It’s what separates you from the pack and the thing that makes your clients sit up and take notice.

A consistent visual message and brand identity helps your company build trust, goodwill and loyalty among your customers, which in turn increases customer lifetime value.

Graphic design is without a doubt among the best investments any company or small business can make toward their future. Brand and brand loyalty is everything. Effective graphic design provides it.

Reach and frequency were once the watch words in advertising. But that was when advertising consisted only of print media, radio and television. In today’s competitive digital marketing environment, advertising design has to take into account the plethora of advertising outlets and options – both in new social media marketing and traditional – now available to reach customers, influence opinion, and help shape the world in which we live.

Your advertising design not only has to speak your language, it must also speak your customer’s language, and has to reach them where they are and how they want to interact. Mobile devices, streaming services, out-of-home billboard advertising, display advertisements with rich media, social media platforms, and search engine marketing all require advertising design that combines attention-getting graphics, relevant messaging and calls-to-action that prompt sales and drive revenue.

Social Firm’s graphic design experience extends to many mediums. These design services include, but aren’t limited to flyers, billboards, newsprint ads, magazine ads, digital display ads, HTML5 rich media ads, social media ads, and more.

Marketing collateral embraces a range of tools in a company’s communications toolkit including brochures, catalogs, flyers, sales sheets, folders, stationery, business cards, direct mail, postcards, posters, banners, tradeshow displays, even merchandise and packaging. Each of these plays a role in establishing your brand identity in the hearts and minds of your customers; and each incorporates your company logo design, typography, colors, style and use of established brand guidelines for visual impact and messaging consistency.

But marketing collateral doesn’t only include printed or produced support pieces. Collateral is also the various digital elements such as logos, image files and fonts necessary for the creation of templates for websites, social media posts, email marketing campaigns, digital banners, marquees, billboards, television commercials, PSAs and more, for both print media and digital advertising.

Impactful graphic design and communication helps you better market your products and services while setting you apart from your competitors.

The various components that are your marketing collateral come together to create your company’s brand design.

Brand design is what sets you apart from others within your particular business vertical. But creating a powerful brand design is more than just creating brand collateral. Brand design, more importantly, involves identifying your target market and your customers’ needs; researching the competitive landscape and conducting SWOT analysis for informed decision-making; dissecting your brand’s values, personality, offerings, differentiators and priorities in order to set realistic business goals; and, finally, crafting the written and visual language assets that bring it all together.

Your brand is a promise to customers that your company will provide them with products, services, and experiences that consistently exceed their expectations and make their lives better. If your graphic design ranges from looking professional in one instance to looking amateurish in the next with no real consistency, the overall feeling your customers may have is confusion about the quality of your brand.

Consistently strong and professional visual and verbal messaging is vital to your credibility. Social Firm can help solve this challenge for you through brand design.

Simply put, logos build brands. Your logo must communicate a distinct message to your audience. So, make sure that message is perceived as being professional and interpreted as being clear.

Professional logo design gives life to your business, creates an identity, and sets the foundation of the brand you want to build. The benefits of a well designed logo are many, and a wide selection of versatile logo file formats will serve your needs in creating compelling marketing materials and establishing your visual signature in traditional, digital, and social media marketing.

There are few business decisions more vital and beneficial than that of having your logo design undertaken by a professional graphic design company. Not only will it give you a professional, credible, competitive image, but it will by far be the single most valuable return on investment you will ever make.