Local SEO Strategy Columbus Ohio
Beat your competition and rank higher when customers are searching for you locally.
As a local business, it’s no surprise you want to be found by customers in your immediate area. This makes Local SEO (search engine optimization) the perfect solution to drive more traffic to your business.
Your customers are no different than you when it comes to searching for a local company to help solve their problems. When they need a service provider or a product close to home, they’re going to pull out their device and search local businesses for their needs. This is where Local SEO or search engine optimization tactics in Columbus, Ohio do the most good.
Did you know that nearly half of all online searches are seeking local information? A recent study shows that 88% of consumers who performed an online search called or visited that business within a day? A well-developed local SEO strategy in Columbus, Ohio is crucial to driving more sustainable business your way.
Featured Columbus, Ohio Local SEO capabilities
Increased Search Rankings
The more visibility you have online, the better local seo ranking will perform. Simply listing your business name and address online is always a good start, but there’s a lot more you can do.
Detailed Search Analytics
In Local SEO marketing in Columbus, Ohio, it’s important to know how your campaign is performing. By knowing key performance indicators (KPI’s), you can ensure you’re getting the most out of your efforts.
Highlight Key Services
Aggressively highlight your best products or services to attract more relevant customer interactions with Local SEO in Columbus, Ohio.
85% of consumers trust online reviews as much as they do personal recommendations. We can help aggregate only the best online reviews from your customers.
What is a Google My Business listing?
A Google My Business listing is a tool that helps manage your online business information for Google search and maps. It is important for businesses to have a verified listing with correct location information, phone numbers, hours of operation, photos, services, and reviews.
How can I improve my local search ranking?
It all starts with an optimized, user-friendly website. Additional strategies like creating a Google My Business listing, adding business hours and photos to your listings, and gathering positive reviews can help to increase your credibility and local search ranking.
What is Local SEO?
Local SEO stands for Local Search Engine Optimization. When a consumer needs a product or service close to home, they will conduct a search for businesses nearby. For example, someone looking for food delivery might search “pizza delivery near me” or “sushi delivery columbus”.
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4 Simple Steps to Success
At Social Firm, we like to keep it simple. The less confusion you have, the better. Same goes for your business and your customers. The more they understand, there’s a better chance they’ll choose you to do business with.
Proper introductions are always the first order of business. Our first meeting is to get to know each other, get to know your business and see if we’re a good fit. We’ll dig into your marketing challenge and work towards a proposed solution.
Determine a Strategy
This is our discovery stage where we dig a little deeper. We determine a plan of action, establish your target audience, create goals and budgets, and propose the appropriate tools and strategies necessary to attain your goals.
Go For Launch
After we’ve determined the best plan of action — away we go! This is the fun part where our creative digital strategy teams take the ball and bring your plan to life, whether it’s a logo design, local SEO campaign, or web design project.
Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPI’s to help with future marketing efforts.
We hired Social Firm to get our social networking off the ground and get more traffic to our site via search engines, and the results have far exceeded our expectations. Social Firm’s creative approach to online marketing has resulted in the most important way possible — more business. Our calls have more than doubled since this time last year, and we are consistently in the top rankings on Google.
If you are looking for more online traffic or simply want to learn how to capitalize on social networking to grow your business, I strongly recommend making Social Firm your first call.
TORIN SCOTT | Senior Marketing Producer at NBC4