Logo Design Columbus Ohio

Logo design cost can vary just like any other service. And like many other services, you often get what you pay for. An experienced logo designer will obviously garner a higher fee than a logo designer with much less experience. There are also many logo design platforms that allow you to purchase a logo design through a bidding process, however, oftentimes, the logos you get will be unoriginal and crafted from clipart.

That all said, typical logo design in Columbus, Ohio can run you anywhere from several hundred dollars to many thousands of dollars. Again, these costs will vary based on designer experience, the number of logo design options you’d like to see, and the research and scope of the project you may need. Whether you’re a solo-preneur, small business owner, or represent a fortune 500 business, the logo design process should always be methodical.

Logos are everywhere! Nearly any product that is physically produced has a logo on it. Some graphic design marketing examples of where you’ll see creative logo design are on brochures, flyers, business cards, social media graphics, website design, advertising in news print design, and other various digital and printed material design.

If you’re in need of professional logo design or graphic design, Social Firm in Columbus, Ohio can help. We specialize in helping small businesses in and around Columbus, OH reach their full branding potential. Schedule a discovery call today to learn more!

Our Columbus logo designers take many factors into consideration before crafting a logo design. When it comes to logo design, or any design for that matter, a graphic designer uses specific elements like color palette, line, shape, space, typography, scale, balance, texture and contrast to capture the viewer’s imagination and ensure the logo communicates to them on an emotional level in ways that many times text alone simply cannot. Check out this blog from Adobe if you’re curious if its time for a logo redesign.

When engaging with a effective logo design firm, there are several things you should get in your logo pack when the logo project is complete:

• Your logo files should come in multiple formats including AI or EPS, JPEG, PNG and potentially SVG if requested
• Your logo should have both a horizontal and vertical version
• You need full color, all black and all white versions of your logo design
• A basic or advanced branding guidelines

As a logo design company in Columbus, Ohio, Social Firm will provide you with all the files and tools you’ll need to make your marketing and branding initiatives a success.

When it comes to files for your business logos, there are several logo file types you’ll need to successfully market your business. Here are several of the file types you’ll need an why:

• EPS or AI: These file types are the purest version of your logo. They are considered “vector” files and are the absolute highest resolution possible for your logo files. These logo files are often used for professional printing and professional design purposes. They are created in Adobe Illustrator, just like your logo is, and can often only be viewed in Adobe Illustrator. These are your native/original logo files and make sure you get them when you purchase a custom logo design
• JPEG: This is the most common image file type and is the easiest to share. You’ll use the JPEG version of your logo in much of your brand identity platforms such as social media marketing and of course your website.
• PNG: What makes a PNG file so unique is its ability to have a transparent background. They can also be very high resolution and are most versatile when you have dark background color schemes.
• SVG: The SVG file, or Scalable Vector Graphic is almost always used for web or digital graphics. It’s super lightweight so it helps with website load times.