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Review Management Services

Monitoring and Managing Your Online Reputation With

Review Management

Monitoring reviews is key to managing your online reputation in Columbus, Ohio. By understanding what people are saying about you, you can ensure that positive reviews for your company are celebrated and any negative reviews are appropriately addressed.

Managing Reputation

Take advantage of customer feedback and online reviews.

Customers want to be heard. A thank you for positive reviews is appreciated. When clients submit negative reviews, they want you to acknowledge it and fix the problem.

That’s a major challenge if your small business doesn’t have the bandwidth or know-how to consistently monitor and manage your online reputation. Our professional review management service provides you with a plan to effectively manage online reputation, and utilize customer feedback and online reviews to your advantage.

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The Benefits

Build your online reputation in central Ohio while building a relationship with your customers.

To quote Benjamin Franklin: “It takes many good deeds to build a reputation, and only one bad one to lose it.” Don’t fear losing your reputation. Our team has the expertise and experience to monitor and manage your company’s online reviews effectively and consistently.

Turn Users into Purchasers

Turning users into purchasers is all about conversions, which can be done by creating ads or special offers and making sure customers know about all the product or service features and benefits. Having a good company reputation and positive online reviews can help make these conversions successful.

People Trust What Others Say About a Business

Hearing from people already experienced with a company’s products or services gives them an idea of what to expect, and helps them decide if it’s worth trying. It’s like asking a friend for advice. And just as “friends don’t let friends drive drunk,” they also don’t let friends buy from businesses with bad reputations.

Increase Customer Loyalty and Retention

If a business has a good reputation, customers come back more often and remain more committed, leading to increased customer retention, loyalty and ultimately revenue. Even when there’s a customer service issue, if the company is using review management and responds appropriately, customers remain.

Acknowledgment Builds Trust and Credibility

It’s important to acknowledge and thank customers for their feedback and communication. It builds immediate trust and tells them “you care.” Moreover, reviews coming from your customer base provide vital market insights your company needs to remain relevant and competitive.

Boost Your SEO

When people read good reviews about your business, they are much more likely to visit your website and buy something. So, having lots of good reviews about your business on different websites can help it show up higher in search engine results.

Get a Boost from Better Word of Mouth

Good word of mouth from reviews helps your business grow. When customers leave good reviews about your business, it helps others find out about your goods and services. This boost in popularity makes more people want to buy.
Our Process

A Three-Step Process to Take Control of Your Company’s Online Reputation in Columbus, Ohio

We can help you get started managing your online customer reviews and building a better online reputation in central Ohio. Our team of experts looks at your online reviews to create a custom strategy for responding to customer feedback that helps you maintain and improve your relationship with customers and your reputation online.

Step One

Discovery

At this point we meet with you to discuss your reviews – good and bad – and look at the sites and platforms where reviews are being posted such as Facebook, Google, or your own website’s comments section.
Step Two

Strategy

Time to gameplan – you need strategies for responding to reviews & ensuring customers know you are active on various review platforms. Our dashboard will help you monitor new inbound reviews to have one central resource to monitor & respond.
Step Three

Implementation

After devising a plan, you will approve it or make any necessary modifications. At this time, we will also strategize and develop any necessary content that is engaging and enjoyable to your customer base including response language. Monitoring and reporting customer feedback and review posts will then begin.
Review Success

Your reputation precedes you.

Did you know that nearly all consumers (93%) read online reviews before making a purchase? And of those, a majority (58%) are willing to go the extra mile to support Columbus, Ohio, companies with good reviews.

A well-executed review management program ensures your business builds a positive reputation that spurs confidence, sparks sales, and inspires customer loyalty.

Email Marketing Success
Client Reviews

Trust is Everything

Please, don't take our word for it. We truly appreciate our clients, and sometimes they let us know how much they appreciate us, too.

Posted on Google Google
Phill Osaka
8 November 2022
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I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm.
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Cindy Snide
22 May 2022
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Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more.
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Myers Real Estate
2 June 2020
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The Social Firm creates all of our marketing material and created our website. The process for creating new material is smooth and easy. Jason does a wonderful job taking our ides and thoughts and turning them into the message we are looking for. We will look to The Social Firm for all of our marketing needs!
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Anthony Timperman
4 April 2024
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I highly recommend The Social Firm to any company/brand looking to increase their growth and profitability. Their team leads with integrity, consistency, and open communication. TSF created an awesome website for our brand and has been instrumental in leading our SEO strategy. In a design/ad/marketing landscape packed with talent, The Social Firm stands out as a reputable and reliable leader in the space.
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Rachel Kutay
10 December 2021
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Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provide us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!
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Adam Koos
24 February 2025
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Tired of trying to understand what SEO and SEM are, how they benefit you, and if they even work? Looking for a team of people who will not only educate you and “get the job done,” but a team that takes the time to educate you, understand your business, and provide you with only the marketing you NEED? I’ve worked with three different digital marketing firms over the years, but none have come close to the level of strategy, execution, and sheer commitment that Social Firm brings to the table. They don’t just throw cookie-cutter solutions at you and hope something sticks. Instead, they take the time to understand your brand, your audience, and your goals - then they build a plan that actually works, all while tracking KPIs and adjusting your marketing strategy along the way. From web design and branding to SEO and SEM, every project they touch is handled with precision, creativity, and a level of care that’s honestly hard to find in this space. The team is insanely responsive, ridiculously knowledgeable, and they’re just flat-out good people. So, if you’re on the fence about hiring a digital marketing firm, let this be a review that instills trust. You won’t regret it. They’re not just another digital marketing agency. Quite frankly, they’re one of the best investments I’ve ever made in my business.
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Ken Sheppard
24 March 2026
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The entire team has been great. They communicate with me. They progress my projects along. The writing of content is excellent. Top notch team! i am happy with their efforts.
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Jill Eisenberg
28 April 2025
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I have worked with Matt and team for many years! I appreciate their attention to detail and partnership!
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Henry Loe
3 July 2024
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Words cannot express how amazing it was to work with the Social Firm. Not only did they deliver an outstanding website for us that involved coordinating with several internal stakeholders, but they remained available throughout the entire process. I exchanged emails with their PM on a daily basis and always received a quick response throughout the entire 6-month-long project. This team is second to none, and I would highly recommend their services.
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Charles Fox
6 June 2024
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Getting a website high in Google rankings takes far more advanced knowledge of internet mechanics than it used to. In our experience, we have found no web developers even close to the caliber of The Social Firm. There are lots of developer promises out there, but real, verified, and proven delivery is a whole other ball game.
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Rockford Homes
1 June 2020
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"Great company to work with! Very professional and prompt, highly recommended for all kinds of design work.
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Garret Mouser
8 August 2022
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Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are great team to work with!
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Ben Dils
5 October 2023
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Social Firm has provided excellent guidance for my business. Their team is very responsive, honest and knowledgeable in the digital marketing space. I would highly recommend them! Ben Dils - Owner Granville Concierge
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Gina Howard
26 February 2025
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Social Firm is the kind of marketing partner every operations leader dreams of. They’re responsive, proactive, and reliable - which means fewer headaches for me. From website updates to SEO and digital strategy, they handle everything seamlessly. If I need something fixed or improved, it’s done - fast and correctly. More importantly, they don’t just wait for direction; they bring solutions to the table. Marketing and operations have to work hand in hand, and The Social Firm makes that happen effortlessly. If you want a team that actually makes your business run smoother, you’ve found them.
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Caleb Hawkins
24 August 2022
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The Social Firm does amazing work and they are quick to respond. We will continue to utilize their services for all of our web design projects!
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Crown Services, Inc. HQ
11 April 2023
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Social Firm is without a doubt, one of the finest companies we’ve had the honor to collaborate with. What truly sets Social Firm apart is their exceptional communication. They were always accessible to discuss my SEO and G4 analytics project needs, and their team always went above and beyond to guarantee satisfaction. Their responsiveness and attention to detail made the entire process stress-free and efficient for our Marketing Department (also known as The Crown Creative Collab).
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Rodrigo Mendez
4 December 2023
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This is hands down one of the best teams we've ever worked with. They executed a complex, beautiful website that's already yielding ROI - all under a very challenging production schedule. Professional, Creative, Fast and Responsive are all easy words to describe this team. Highly recommended.
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Rae Lemley
31 July 2023
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We at Jarvis Law Office signed on with The Social Firm for SEO, web management, content management, programmatic display, and graphic design services about four months ago. We are currently working through a pretty significant mess created by the previous digital marketing vendor which, is going very well. The team carefully listens to our needs and reacts appropriately. The Social Firm is very responsive and detail oriented and as an added plus, a pleasure to work with!
News & Insights

Marketing News & Insights

What’s new and happening in the exciting world of marketing and design.

Getting Started

Get ready to expand your possibilities.

Our digital marketing strategists and writers will collaborate with you so your business reaches more new customers, strengthens connections with existing customers, and grows your revenue with digital marketing strategies tailored to your goals.

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Frequently Asked Questions

You have questions? We have answers.

Yes! A review management strategy is one of the simplest and most effective ways to bring in potential customers to your business. The strategy helps build a foundation of trust with customers, and can help your business deal with a negative review before it becomes an issue.

Absolutely! Google is a popular review platform, but it is important to have reviews on other sites as well. We do place a lot of emphasis on Google reviews as they are one of the primary sources that prospects and potential customers check. Potential customers also see reviews on a number of sites, and not having reviews on the other platforms can hurt your business. Indeed, roughly 63% of customers look at Google before visiting or buying from a location. But what about the other 37% of consumers that you are missing? Not everyone looks at Google, this is why it is smart to have reviews over all platforms that you are connected to.

The benefits of review management include getting more customers, improving customer satisfaction, and building trust with potential customers. It also helps your business understand where it can make improvements and stay ahead of the competition.

From pre-pandemic levels, review interaction is up by 50%. This tells us that people are attuned with what they are buying before they buy. They want to know that they are getting what they want, and online reviews are a “new” form of word of mouth.

If you have bad reviews online, you might think you need to get rid of bad reviews in order to create balance. In some cases, we can help by flagging reviews as inappropriate or if a review violates a review site’s terms and conditions. Most of the time, we focus on tactics to generate new positive reviews to outweigh the negative reviews. Customers have come to expect some bad reviews and they are generally not a deal breaker. Our team can help evaluate your reviews and come up with an appropriate plan.

Review management is the process within online reputation management of monitoring reviews left online about your business across various websites, social media accounts, or 3rd party sites such as Yelp. The goal of review management is to build and manage your online reputation.

Review management is a part of online reputation management. With online reputation management, a business monitors, optimizes and responds to all company information across all channels to help build a positive brand image online. Review management primarily concerns itself with taking reviews from all channels and responding to them when necessary. If you need help with your online reputation management, review management is where we start the healing process.

Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
CLIENT ENGAGEMENT MANAGER
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Justin Kline
Web Developer
Like many in the web design world, I started out building websites for small projects and grew into a career focused on helping businesses and organizations strengthen their online presence. Over the past 20+ years, I’ve worked as a WordPress Designer and Developer, building websites for a wide range of clients, including many charity and faith-based organizations, focused on creating clean, easy-to-use sites that reflect each mission clearly. I enjoy taking ideas and turning them into simple, effective websites that help organizations connect with people and share what they do in a meaningful way.

Outside of work, I spend time with my wife and kids, enjoy music, strong coffee, and a great cheeseburger!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Nick May
STRATEGIC MARKETING TEAM LEADER
With a foundation in digital marketing, analytics, and strategic leadership, I’ve learned that sustainable growth happens when strategy, data, and execution work in alignment. My approach centers on building marketing systems that are intentional, measurable, and designed to scale — helping businesses move from scattered efforts to focused momentum. At Social Firm. I guide our Strategic Marketing team in developing clear roadmaps that connect brand positioning, digital performance, and revenue growth.

When I’m not at work, you’ll likely find me on the golf course, at the range, or out camping somewhere off the grid. I value time with my son and love being outdoors — whether that’s hiking, sitting around a campfire, or just getting outside with my dog. Staying active, unplugging when I can, and spending quality time with family keeps me grounded and energized.