Review Management Columbus Ohio
Review Management: Beyond Just Reviews
Monitoring reviews is key to managing your online reputation. By understanding what people are saying about you, you can ensure that positive reviews for your company are celebrated and any negative reviews are appropriately addressed.
Customer complaints shouldn’t fall on deaf ears.
Customers want to be heard. A thank you for positive reviews is appreciated. When clients submit negative reviews, they want you to acknowledge it and fix the problem.
That’s a major challenge if your small business doesn’t have the bandwidth or know-how to consistently monitor and manage your online reputation.
Take advantage of customer feedback and online reviews.
We understand the importance of managing your company’s online reputation. Our professional review management service provides you with a plan to effectively manage online reputation, and utilize customer feedback and online reviews to your advantage.
Build your online reputation while building a relationship with your customers.
To quote Benjamin Franklin: “It takes many good deeds to build a reputation, and only one bad one to lose it.” Don’t fear losing your reputation. Our team has the expertise and experience to monitor and manage your company’s online reviews effectively and consistently.
Turn Users into Purchasers
Turning users into purchasers is all about conversions, which can be done by creating ads or special offers and making sure customers know about all the product or service features and benefits. Having a good company reputation and positive online reviews can help make these conversions successful.
Boost Your SEO
When people read good reviews about your business, they are much more likely to visit your website and buy something. So, having lots of good reviews about your business on different websites can help it show up higher in search engine results.
Acknowledgment Builds Trust and Credibility
It’s important to acknowledge and thank customers for their feedback and communication. It builds immediate trust and tells them “you care.” Moreover, reviews coming from your customer base provide vital market insights your company needs to remain relevant and competitive.
People Trust What Others Say About a Business
Hearing from people already experienced with a company’s products or services gives them an idea of what to expect, and helps them decide if it’s worth trying. It’s like asking a friend for advice. And just as “friends don’t let friends drive drunk,” they also don’t let friends buy from businesses with bad reputations.
Increase Customer Loyalty and Retention
If a business has a good reputation, customers come back more often and remain more committed, leading to increased customer retention, loyalty and ultimately revenue. Even when there’s a customer service issue, if the company is using review management and responds appropriately, customers remain.
Get a Boost from Better Word of Mouth
Good word of mouth from reviews helps your business grow. When customers leave good reviews about your business, it helps others find out about your goods and services. This boost in popularity makes more people want to buy.
A Three-Step Process to Take Control of Your Company’s Online Reputation
We can help you get started managing your online customer reviews and building a better online reputation. Our team of experts looks at your online reviews to create a custom strategy for responding to customer feedback that helps you maintain and improve your relationship with customers and your reputation online.
At this point we meet with you to discuss your reviews – good and bad – and look at the sites and platforms where reviews are being posted such as Facebook, Google, or your own website’s comments section.
Time to gameplan – you need strategies for responding to reviews & ensuring customers know you are active on various review platforms. Our dashboard will help you monitor new inbound reviews to have one central resource to monitor & respond.
After devising a plan, you will approve it or make any necessary modifications. At this time, we will also strategize and develop any necessary content that is engaging and enjoyable to your customer base including response language. Monitoring customer feedback and review posts will then begin. Reports are generated for analyzing and responding to reviews as they happen.
Your reputation precedes you.
Did you know that nearly all consumers (93%) read online reviews before making a purchase? And of those, a majority (58%) are willing to go the extra mile to support companies with good reviews.
A well-executed review management program ensures your business builds a positive reputation that spurs confidence, sparks sales, and inspires customer loyalty.
A crack in your reputation will eventually lead to collapse.
Each negative review is a crack in your company’s online reputation. A crack will eventually become a full collapse. If matters aren’t addressed, expect loss of customers, market share and revenue.
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Ohio School Counselor Association
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Dr. Garret Mouser
Moses-Mouser and Associates
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Patriot Air Comfort Systems
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Frequently Asked Questions
Does having a review management strategy really matter?
Yes! A review management strategy is one of the simplest and most effective ways to bring in potential customers to your business. The strategy helps build a foundation of trust with customers, and can help your business deal with a negative review before it becomes an issue.
I have reviews on Google, do I really need them on other platforms?
Absolutely! Google is a popular review platform, but it is important to have reviews on other sites as well. We do place a lot of emphasis on Google reviews as they are one of the primary sources that prospects and potential customers check. Potential customers also see reviews on a number of sites, and not having reviews on the other platforms can hurt your business. Indeed, roughly 63% of customers look at Google before visiting or buying from a location. But what about the other 37% of consumers that you are missing? Not everyone looks at Google, this is why it is smart to have reviews over all platforms that you are connected to.
What are the benefits of review management?
The benefits of review management include getting more customers, improving customer satisfaction, and building trust with potential customers. It also helps your business understand where it can make improvements and stay ahead of the competition.
From pre-pandemic levels, review interaction is up by 50%. This tells us that people are attuned with what they are buying before they buy. They want to know that they are getting what they want, and online reviews are a “new” form of word of mouth.
What do I do if I have bad reviews online?
If you have bad reviews online, you might think you need to get rid of bad reviews in order to create balance. In some cases, we can help by flagging reviews as inappropriate or if a review violates a review site’s terms and conditions. Most of the time, we focus on tactics to generate new positive reviews to outweigh the negative reviews. Customers have come to expect some bad reviews and they are generally not a deal breaker. Our team can help evaluate your reviews and come up with an appropriate plan.
What Is Review Management?
Review management is the process within online reputation management of monitoring reviews left online about your business across various websites, social media accounts, or 3rd party sites such as Yelp. The goal of review management is to build and manage your online reputation.
What is the difference between review management and online reputation management?
Review management is a part of online reputation management. With online reputation management, a business monitors, optimizes and responds to all company information across all channels to help build a positive brand image online. Review management primarily concerns itself with taking reviews from all channels and responding to them when necessary. If you need help with your online reputation management, review management is where we start the healing process.