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Review Management Services

Monitoring and Managing Your Online Reputation With

Review Management

Monitoring reviews is key to managing your online reputation in Columbus, Ohio. By understanding what people are saying about you, you can ensure that positive reviews for your company are celebrated and any negative reviews are appropriately addressed.

Managing Reputation

Take advantage of customer feedback and online reviews.

Customers want to be heard. A thank you for positive reviews is appreciated. When clients submit negative reviews, they want you to acknowledge it and fix the problem.

That’s a major challenge if your small business doesn’t have the bandwidth or know-how to consistently monitor and manage your online reputation. Our professional review management service provides you with a plan to effectively manage online reputation, and utilize customer feedback and online reviews to your advantage.

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The Benefits

Build your online reputation in central Ohio while building a relationship with your customers.

To quote Benjamin Franklin: “It takes many good deeds to build a reputation, and only one bad one to lose it.” Don’t fear losing your reputation. Our team has the expertise and experience to monitor and manage your company’s online reviews effectively and consistently.

Turn Users into Purchasers

Turning users into purchasers is all about conversions, which can be done by creating ads or special offers and making sure customers know about all the product or service features and benefits. Having a good company reputation and positive online reviews can help make these conversions successful.

People Trust What Others Say About a Business

Hearing from people already experienced with a company’s products or services gives them an idea of what to expect, and helps them decide if it’s worth trying. It’s like asking a friend for advice. And just as “friends don’t let friends drive drunk,” they also don’t let friends buy from businesses with bad reputations.

Increase Customer Loyalty and Retention

If a business has a good reputation, customers come back more often and remain more committed, leading to increased customer retention, loyalty and ultimately revenue. Even when there’s a customer service issue, if the company is using review management and responds appropriately, customers remain.

Acknowledgment Builds Trust and Credibility

It’s important to acknowledge and thank customers for their feedback and communication. It builds immediate trust and tells them “you care.” Moreover, reviews coming from your customer base provide vital market insights your company needs to remain relevant and competitive.

Boost Your SEO

When people read good reviews about your business, they are much more likely to visit your website and buy something. So, having lots of good reviews about your business on different websites can help it show up higher in search engine results.

Get a Boost from Better Word of Mouth

Good word of mouth from reviews helps your business grow. When customers leave good reviews about your business, it helps others find out about your goods and services. This boost in popularity makes more people want to buy.
Our Process

A Three-Step Process to Take Control of Your Company’s Online Reputation in Columbus, Ohio

We can help you get started managing your online customer reviews and building a better online reputation in central Ohio. Our team of experts looks at your online reviews to create a custom strategy for responding to customer feedback that helps you maintain and improve your relationship with customers and your reputation online.

Step One

Discovery

At this point we meet with you to discuss your reviews – good and bad – and look at the sites and platforms where reviews are being posted such as Facebook, Google, or your own website’s comments section.
Step Two

Strategy

Time to gameplan – you need strategies for responding to reviews & ensuring customers know you are active on various review platforms. Our dashboard will help you monitor new inbound reviews to have one central resource to monitor & respond.
Step Three

Implementation

After devising a plan, you will approve it or make any necessary modifications. At this time, we will also strategize and develop any necessary content that is engaging and enjoyable to your customer base including response language. Monitoring and reporting customer feedback and review posts will then begin.
Review Success

Your reputation precedes you.

Did you know that nearly all consumers (93%) read online reviews before making a purchase? And of those, a majority (58%) are willing to go the extra mile to support Columbus, Ohio, companies with good reviews.

A well-executed review management program ensures your business builds a positive reputation that spurs confidence, sparks sales, and inspires customer loyalty.

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Client Reviews

Trust is Everything

Please, don't take our word for it. We truly appreciate our clients, and sometimes they let us know how much they appreciate us, too.

News & Insights

Marketing News & Insights

What’s new and happening in the exciting world of marketing and design.

Getting Started

Get ready to expand your possibilities.

Our digital marketing strategists and writers will collaborate with you so your business reaches more new customers, strengthens connections with existing customers, and grows your revenue with digital marketing strategies tailored to your goals.

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Frequently Asked Questions

You have questions? We have answers.

Yes! A review management strategy is one of the simplest and most effective ways to bring in potential customers to your business. The strategy helps build a foundation of trust with customers, and can help your business deal with a negative review before it becomes an issue.

Absolutely! Google is a popular review platform, but it is important to have reviews on other sites as well. We do place a lot of emphasis on Google reviews as they are one of the primary sources that prospects and potential customers check. Potential customers also see reviews on a number of sites, and not having reviews on the other platforms can hurt your business. Indeed, roughly 63% of customers look at Google before visiting or buying from a location. But what about the other 37% of consumers that you are missing? Not everyone looks at Google, this is why it is smart to have reviews over all platforms that you are connected to.

The benefits of review management include getting more customers, improving customer satisfaction, and building trust with potential customers. It also helps your business understand where it can make improvements and stay ahead of the competition.

From pre-pandemic levels, review interaction is up by 50%. This tells us that people are attuned with what they are buying before they buy. They want to know that they are getting what they want, and online reviews are a “new” form of word of mouth.

If you have bad reviews online, you might think you need to get rid of bad reviews in order to create balance. In some cases, we can help by flagging reviews as inappropriate or if a review violates a review site’s terms and conditions. Most of the time, we focus on tactics to generate new positive reviews to outweigh the negative reviews. Customers have come to expect some bad reviews and they are generally not a deal breaker. Our team can help evaluate your reviews and come up with an appropriate plan.

Review management is the process within online reputation management of monitoring reviews left online about your business across various websites, social media accounts, or 3rd party sites such as Yelp. The goal of review management is to build and manage your online reputation.

Review management is a part of online reputation management. With online reputation management, a business monitors, optimizes and responds to all company information across all channels to help build a positive brand image online. Review management primarily concerns itself with taking reviews from all channels and responding to them when necessary. If you need help with your online reputation management, review management is where we start the healing process.

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Industries We Serve

Law Firms, Financial Services, Wealth Management, Home Builders, Home Services, HVAC, Services, Healthcare, Restaurants, Hospitality, Property Management, and more.

© 2026 Social Firm

Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
EXECUTIVE ASSISTANT
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Laura Elliott
Senior Digital Strategist
I have been in the digital marketing space since graduating from Xavier University in 2012 and I have experience in both the B2C and B2B realms. I specialize in digital advertising and have seen how it has evolved and grown over time. It has been exciting to keep up with all the new developments and changes throughout the years in the world of advertising and I thoroughly enjoy researching ways to leverage these changes to improve success for my clients. Throughout my career, I’ve honed and adapted my skills in data analytics and lead generation and enjoy learning about new industries and driving success for each of my clients!

When I’m not at work, I love to spend time with my family and traveling. My main goal is to travel all over the world with my husband and son!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Doug Bierl
STRATEGIC PROJECT MANAGER
I have an inherent desire to help people and I like to figure out how to best connect people with something they need. That led me to a career in marketing and client services, primarily in marketing strategy and planning in product management, advertising account management, and marketing consulting.

When I’m not at work, you may see me walking the streets of Westerville with my wife, Julaine, or in a cafe meeting with a guy talking about life and faith. I value time with family, staying physically active and being outdoors brings me energy and joy.