Search Engine Marketing
Search engine marketing, or more commonly known as PPC (pay-per-click) or Google Adwords, can get you to the top of your customer’s searches NOW in Columbus, Ohio!
While Search Engine Optimization takes time to help your website filter it’s way to the top of Google search results, PPC ads will put you at the top of the list immediately. While imagining investing more money into your marketing efforts is scary, rest assured that the results are nearly instantaneous and highly measurable, which in the grand scheme of things, is why search engine marketing in Columbus, Ohio is worth every single penny.
There are many benefits to search engine marketing or PPC in Columbus, Ohio, such as the ability to focus on multiple keywords at once, and filter out negative search terms at the same time. You can turn the campaign on or off at any time and we can help control and monitor your spend amounts as your budget allows. PPC is a powerful digital marketing tool that can drive relevant traffic to you business.
Featured Columbus, Ohio Search Engine Marketing capabilities
Top of Searches Quickly
A well-optimized PPC (pay-per-click) campaign works much faster to get that number one position in searches.
Enhance Brand Awareness
Quickly and effectively convey your brand with a well structured ad that a user can glance at and know immediately what you’re offering.
Effective Targeting Strategies
Create specific parameters for your PPC ads by controlling when they appear, generate a geographical target area, such as certain Columbus, Ohio zip codes, and choose a target demographic.
Highly Measurable Data
In marketing, it’s crucial to know how your campaign is performing. By knowing key performance indicators, or KPI’s, you can ensure you’re getting the most out of your efforts.
Search Retargeting Ads
Place a search ad in front of users that have previously performed certain searches. The more they see your ad, the more likely they’ll come back to buy your product or service.
4 Simple Steps to Success
At Social Firm, we like to keep it simple. The less confusion you have, the better. Same goes for your business and your customers. The more they understand, there’s a better chance they’ll choose you to do business with.
Proper introductions are always the first order of business. Our first meeting is to get to know each other, get to know your business and see if we’re a good fit. We’ll dig into your marketing challenge and work towards a proposed solution.
Determine a Strategy
This is our discovery stage where we dig a little deeper. We determine a plan of action, establish your target audience, create goals and budgets, and propose the appropriate tools and strategies necessary to attain your goals.
Go For Launch
After we’ve determined the best plan of action — away we go! This is the fun part where our creative digital strategy teams take the ball and bring your plan to life, whether it’s a website design, search engine marketing or graphic design.
Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPI’s to help with future marketing efforts.
We hired SocialFirm to get our social networking off the ground and get more traffic to our site via search engines, and the results have far exceeded our expectations. His creative approach to online marketing has resulted in the most important way possible – more business. Our calls have more than doubled since this time last year, and we are consistently in the top rankings on Google.
If you are looking for more online traffic or simply want to learn how to capitalize on social networking to grow your business, I strongly recommend making SocialFirm your first call.
TORIN SCOTT | Senior Marketing Producer at NBC4