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Search Engine Marketing

Get to the Top of Google Searches Now With

Search Engine Marketing

Search Engine Marketing, also know as PPC (pay-per-click), Google ads (formerly Google AdWords), and Bing Ads can get you to the top of your customer’s searches NOW in Columbus, Ohio!

Search Advertising

Get in front of customers that are already searching for your services.

While Search Engine Optimization takes time to help your website filter to the top of Google search results, PPC ads will immediately put you at the top of the list. While imagining investing more money into your marketing efforts is scary, rest assured that the results are nearly instantaneous and highly measurable, which is why search engine marketing in Columbus, Ohio, is worth every penny.

Search engine marketing, or PPC, has many benefits in Columbus, Ohio, such as the ability to focus on multiple keywords at once and filter out negative search terms at the same time. You can turn the campaign on or off at any time, and we can help you control and monitor your spending as your budget allows. PPC is a powerful digital marketing tool that can drive relevant traffic to your business.

Google Search Advertising Services
Search Marketing Options

Boost your digital marketing efforts in Central Ohio with a customized PPC search engine marketing solution.

As a PPC agency in Columbus, Ohio, Social Firm offers a full range of search engine marketing tactics on major search engines.

Google Search Advertising

Google Search Advertising

Advertising on the largest search engine in the world means you can show your ad to millions of people who are looking for what you’re selling. Plus, you only pay when someone clicks on your ad, so you know they’re interested in your product or service. Google Ads traditionally is known for it’s search ads platform where you pay per click and optimize for keywords you want to rank for. Additionally, Google gives advertisers the ability to create display, video and YouTube advertising, Gmail advertising, Google Shopping advertising, Google Local Services Ads (aka Google Guaranteed) and more.
Bing Search Advertising

Bing Search Advertising

With Bing Ads, you can create ads for people who are searching for products or services that you offer using Bing’s search engine, thus helping you get more sales, customers, and leads for your business. Similar to Google Ads, advertisers can place display, search and video ad campaigns using the Microsoft network. Bing ads are sometimes referred to as Microsoft Ads.
Our Process

Ready to take your business to the next level?

Our expert team works with you to develop a tailored search strategy that delivers measurable results. We build compelling online presence, create data-driven campaigns, and provide transparent performance reporting to continuously improve your ROI.

Step One

Discovery

In our discovery meeting, we’ll ask some questions to understand your target customers, budget, desired marketing channels, and more. We’ll then discuss how together we’ll achieve success.
Step Two

Research & Strategize

We look at what will be effective to achieve the goal. Are Google ads best or is a location-based approach better? We research, make the determination with you, and then build-out the campaign.
Step Three

Implementation

We build, design and optimize your digital marketing campaign to your specifications, within your budget. Relax and watch the phone ring as your digital marketing brings in the results.
Step Four

Measure Results

Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPIs to help with future marketing efforts.
News & Insights

Marketing News & Insights

What’s new and happening in the exciting world of marketing and design.

Client Reviews

Trust is Everything

Please, don't take our word for it. We truly appreciate our clients, and sometimes they let us know how much they appreciate us, too.

Getting Started

Let's unlock your brand's potential together.

Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.

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Let's Grow Together

No spam. Ever. Only expert tips, insider insights, and powerful tactics.

Industries We Serve

Law Firms, Financial Services, Wealth Management, Home Builders, Home Services, HVAC, Services, Healthcare, Restaurants, Hospitality, Property Management, and more.

© 2026 Social Firm

Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
EXECUTIVE ASSISTANT
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Laura Elliott
Senior Digital Strategist
I have been in the digital marketing space since graduating from Xavier University in 2012 and I have experience in both the B2C and B2B realms. I specialize in digital advertising and have seen how it has evolved and grown over time. It has been exciting to keep up with all the new developments and changes throughout the years in the world of advertising and I thoroughly enjoy researching ways to leverage these changes to improve success for my clients. Throughout my career, I’ve honed and adapted my skills in data analytics and lead generation and enjoy learning about new industries and driving success for each of my clients!

When I’m not at work, I love to spend time with my family and traveling. My main goal is to travel all over the world with my husband and son!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Doug Bierl
STRATEGIC PROJECT MANAGER
I have an inherent desire to help people and I like to figure out how to best connect people with something they need. That led me to a career in marketing and client services, primarily in marketing strategy and planning in product management, advertising account management, and marketing consulting.

When I’m not at work, you may see me walking the streets of Westerville with my wife, Julaine, or in a cafe meeting with a guy talking about life and faith. I value time with family, staying physically active and being outdoors brings me energy and joy.