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Social Media Advertising

Expand Your Reach and Connect with New Customers With

Social Media Advertising

Social media advertising in Columbus, Ohio allows you to generate qualified leads and loyal fans throughout Central Ohio and beyond.

Targeting & Reach

Social Media Advertising has Unparalled Targeting and Reach in Columbus, Ohio

These days, social networks such as Facebook, Instagram, Linked In, and YouTube can be huge factors in your business’ successful marketing efforts. So huge, in fact, about 90% of marketers claim that social media advertising increased exposure to their company tenfold. But that’s only one of the many benefits social media advertising in Columbus, Ohio has to offer. Not only will it boost your exposure, it’s very cost-effective, you can target very specific audiences by interest and geographic location, and the list goes on.

Social Media Advertising Columbus Ohio
Social Advertising Tactics

Social Media Advertising in Columbus, Ohio Can Come in Many Forms

According to research, there are 96% of marketers currently taking advantage of the marketing opportunities social media advertising offers, however 85% aren’t certain which tools or platforms are the best to use. With our help, using a measured approach, we can eliminate your concerns and get you on the right track.

As a social media advertising agency, Social Firm offers a full range of social media advertising tactics that include Facebook, Instagram, LinkedIn, Waze and more.

Retargeting Advertising

Retargeting Advertising

Retargeting campaigns through social media ensure that your ads are seen by “pre-qualified” potential buyers – people who have already shown interest by having visited your website or social media pages. This type of campaign also helps to build brand recognition.
Facebook Advertising

Facebook Advertising

Advertising on Facebook is a great way to reach a large number of people in a short amount of time. It can help your company micro-target specific audiences. You can also track your campaigns, and gain valuable customer insights. Plus, it’s cost-effective.
Instagram Advertising

Instagram Advertising

With Instagram advertising, you can target your ad to specific audiences, share photos and videos that get people’s attention, and it can help you reach more people in a shorter amount of time than some other forms of advertising.
LinkedIn Advertising

LinkedIn Advertising

LinkedIn advertising is great for businesses that want to connect with potential customers and even recruit new talent. Ads can be targeted to specific industries, job titles and locations, and it’s also a great way for businesses to reach out to other businesses and grow their network.
Waze Advertising

Waze Advertising

Waze advertising gets businesses in front of drivers using the Waze GPS app. Your business’ ads appear when drivers are searching for a location within your service area or traveling through it. Waze advertising is very affordable.
TikTok Advertising

TikTok Advertising

Advertising on TikTok is a great way to connect with younger audiences. The ads can be fun and interactive, so as to help create an emotional connection between your business and potential customers. Plus, ads are usually more affordable than those on other social media platforms.
Our Process

Ready to take your social media to the next level?

Our marketing team of experts will work closely with you to develop a personalized strategy that will help you get the most out of your social media advertising efforts. We’ll help you develop a powerful online presence, create effective campaigns, and track results.

Step One

Discovery

In our discovery meeting, we’ll ask some questions to understand your target customers, budget, desired marketing channels, and more. We’ll then discuss how together we’ll achieve success.
Step Two

Research

We look at what will be effective to achieve the goal. Are Google ads best or is a location-based approach better? We research, make the determination with you, and then build-out the campaign.
Step Three

Implementation

We build, design and optimize your digital marketing campaign to your specifications, within your budget. Relax and watch the phone ring as your digital marketing brings in the results.
Step Four

Measure Results

Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPIs to help with future marketing efforts.
Client Reviews

Trust is Everything

Please, don't take our word for it. We truly appreciate our clients, and sometimes they let us know how much they appreciate us, too.

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Phill Osaka
8 November 2022
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I'm currently working on two projects with Social Firm and to date can not come up with a single complaint about their ability, service, communication or character. They've been wonderful to collaborate with and have certainly earned any future business I need in the field. As my grandma would have always said, had my grandma ever dealt with them; You've always got firm footing with the Social Firm.
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Cindy Snide
22 May 2022
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Our technology consulting firm has worked with Social Firm on two projects so far and we are excited to continue our relationship. First, they have been amazingly quick to respond. Beyond that, I am thrilled with how well they seem to understand our needs and ask the right questions to bring us to the end result we are seeking. We are looking forward to working with them on so much more.
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Myers Real Estate
2 June 2020
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The Social Firm creates all of our marketing material and created our website. The process for creating new material is smooth and easy. Jason does a wonderful job taking our ides and thoughts and turning them into the message we are looking for. We will look to The Social Firm for all of our marketing needs!
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Anthony Timperman
4 April 2024
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I highly recommend The Social Firm to any company/brand looking to increase their growth and profitability. Their team leads with integrity, consistency, and open communication. TSF created an awesome website for our brand and has been instrumental in leading our SEO strategy. In a design/ad/marketing landscape packed with talent, The Social Firm stands out as a reputable and reliable leader in the space.
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Rachel Kutay
10 December 2021
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Working with Social Firm has been phenomenal. Matt, Jason, and everyone I've worked with on their team were exceptionally professional, creative, and fun. They were able to understand our business, our market, and our clients and in turn provide us with a website that I couldn't be more proud of. I highly, HIGHLY, recommend them for web design and marketing needs. They love small businesses and make you feel like friends. I cannot thank them enough!
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Adam Koos
24 February 2025
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Tired of trying to understand what SEO and SEM are, how they benefit you, and if they even work? Looking for a team of people who will not only educate you and “get the job done,” but a team that takes the time to educate you, understand your business, and provide you with only the marketing you NEED? I’ve worked with three different digital marketing firms over the years, but none have come close to the level of strategy, execution, and sheer commitment that Social Firm brings to the table. They don’t just throw cookie-cutter solutions at you and hope something sticks. Instead, they take the time to understand your brand, your audience, and your goals - then they build a plan that actually works, all while tracking KPIs and adjusting your marketing strategy along the way. From web design and branding to SEO and SEM, every project they touch is handled with precision, creativity, and a level of care that’s honestly hard to find in this space. The team is insanely responsive, ridiculously knowledgeable, and they’re just flat-out good people. So, if you’re on the fence about hiring a digital marketing firm, let this be a review that instills trust. You won’t regret it. They’re not just another digital marketing agency. Quite frankly, they’re one of the best investments I’ve ever made in my business.
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Ken Sheppard
24 March 2026
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The entire team has been great. They communicate with me. They progress my projects along. The writing of content is excellent. Top notch team! i am happy with their efforts.
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Jill Eisenberg
28 April 2025
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I have worked with Matt and team for many years! I appreciate their attention to detail and partnership!
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Henry Loe
3 July 2024
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Words cannot express how amazing it was to work with the Social Firm. Not only did they deliver an outstanding website for us that involved coordinating with several internal stakeholders, but they remained available throughout the entire process. I exchanged emails with their PM on a daily basis and always received a quick response throughout the entire 6-month-long project. This team is second to none, and I would highly recommend their services.
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Charles Fox
6 June 2024
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Getting a website high in Google rankings takes far more advanced knowledge of internet mechanics than it used to. In our experience, we have found no web developers even close to the caliber of The Social Firm. There are lots of developer promises out there, but real, verified, and proven delivery is a whole other ball game.
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Rockford Homes
1 June 2020
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"Great company to work with! Very professional and prompt, highly recommended for all kinds of design work.
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Garret Mouser
8 August 2022
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Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are great team to work with!
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Ben Dils
5 October 2023
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Social Firm has provided excellent guidance for my business. Their team is very responsive, honest and knowledgeable in the digital marketing space. I would highly recommend them! Ben Dils - Owner Granville Concierge
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Gina Howard
26 February 2025
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Social Firm is the kind of marketing partner every operations leader dreams of. They’re responsive, proactive, and reliable - which means fewer headaches for me. From website updates to SEO and digital strategy, they handle everything seamlessly. If I need something fixed or improved, it’s done - fast and correctly. More importantly, they don’t just wait for direction; they bring solutions to the table. Marketing and operations have to work hand in hand, and The Social Firm makes that happen effortlessly. If you want a team that actually makes your business run smoother, you’ve found them.
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Caleb Hawkins
24 August 2022
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The Social Firm does amazing work and they are quick to respond. We will continue to utilize their services for all of our web design projects!
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Crown Services, Inc. HQ
11 April 2023
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Social Firm is without a doubt, one of the finest companies we’ve had the honor to collaborate with. What truly sets Social Firm apart is their exceptional communication. They were always accessible to discuss my SEO and G4 analytics project needs, and their team always went above and beyond to guarantee satisfaction. Their responsiveness and attention to detail made the entire process stress-free and efficient for our Marketing Department (also known as The Crown Creative Collab).
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Rodrigo Mendez
4 December 2023
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This is hands down one of the best teams we've ever worked with. They executed a complex, beautiful website that's already yielding ROI - all under a very challenging production schedule. Professional, Creative, Fast and Responsive are all easy words to describe this team. Highly recommended.
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Rae Lemley
31 July 2023
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We at Jarvis Law Office signed on with The Social Firm for SEO, web management, content management, programmatic display, and graphic design services about four months ago. We are currently working through a pretty significant mess created by the previous digital marketing vendor which, is going very well. The team carefully listens to our needs and reacts appropriately. The Social Firm is very responsive and detail oriented and as an added plus, a pleasure to work with!
News & Insights

Marketing News & Insights

What’s new and happening in the exciting world of marketing and design.

Getting Started

Get ready to expand your possibilities.

Our digital marketing strategists and writers will collaborate with you so your business reaches more new customers, strengthens connections with existing customers, and grows your revenue with digital marketing strategies tailored to your goals.

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Frequently Asked Questions

You have questions? We have answers.

Social media ads are a type of display advertising that appears only on social media websites and apps. Social media advertising uses targeting collected through social media profiles.

You can create and manage ads from your Facebook business manager (facebook.business.com). Although you may need the assistance of a graphic designer to compose artwork for your ads.

Anyone that manages a page on Facebook can buy ads by visiting business.facebook.com. The best results often come from professional ad management services from digital marketing agencies that create, buy, and measure ad success on your behalf.

The use of Facebook ads is a great way to increase social following, enhance brand awareness, influence consideration, and drive sales. Facebook ads also allow for effective targeting and are highly measurable.

Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
CLIENT ENGAGEMENT MANAGER
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Justin Kline
Web Developer
Like many in the web design world, I started out building websites for small projects and grew into a career focused on helping businesses and organizations strengthen their online presence. Over the past 20+ years, I’ve worked as a WordPress Designer and Developer, building websites for a wide range of clients, including many charity and faith-based organizations, focused on creating clean, easy-to-use sites that reflect each mission clearly. I enjoy taking ideas and turning them into simple, effective websites that help organizations connect with people and share what they do in a meaningful way.

Outside of work, I spend time with my wife and kids, enjoy music, strong coffee, and a great cheeseburger!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Nick May
STRATEGIC MARKETING TEAM LEADER
With a foundation in digital marketing, analytics, and strategic leadership, I’ve learned that sustainable growth happens when strategy, data, and execution work in alignment. My approach centers on building marketing systems that are intentional, measurable, and designed to scale — helping businesses move from scattered efforts to focused momentum. At Social Firm. I guide our Strategic Marketing team in developing clear roadmaps that connect brand positioning, digital performance, and revenue growth.

When I’m not at work, you’ll likely find me on the golf course, at the range, or out camping somewhere off the grid. I value time with my son and love being outdoors — whether that’s hiking, sitting around a campfire, or just getting outside with my dog. Staying active, unplugging when I can, and spending quality time with family keeps me grounded and energized.