Social Media Advertising Columbus Ohio
Expand Your Reach and Connect with New Customers with Social Media Advertising
Social media advertising in Columbus, Ohio allows you to generate qualified leads and loyal fans.
Social Media Advertising has Unparalled Targeting and Reach
These days, social networks such as Facebook, Instagram, Linked In, and YouTube can be huge factors in your business’ successful marketing efforts. So huge, in fact, about 90% of marketers claim that social media advertising increased exposure to their company tenfold. But that’s only one of the many benefits social media advertising in Columbus, Ohio has to offer. Not only will it boost your exposure, it’s very cost-effective, you can target very specific audiences by interest and geographic location, and the list goes on.
According to research, there are 96% of marketers currently taking advantage of the marketing opportunities social media advertising offers, however 85% aren’t certain which tools or platforms are the best to use. With our help, using a measured approach, we can eliminate your concerns and get you on the right track.
The Many Benefits of Social Media Advertising in Columbus, Ohio
As a social media advertising agency, Social Firm offers a full range of social media advertising tactics that include Facebook, Instagram, LinkedIn, Waze and more.
Retargeting Advertising
Retargeting campaigns through social media ensure that your ads are seen by “pre-qualified” potential buyers – people who have already shown interest by having visited your website or social media pages. This type of campaign also helps to build brand recognition.
Retargeting advertising is also called re-marketing advertising and they are interchangeable. Retargeting is a great way to keep top of mind presence with your audiences.
Facebook Advertising
Advertising on Facebook is a great way to reach a large number of people in a short amount of time. It can help your company micro-target specific audiences. You can also track your campaigns, and gain valuable customer insights. Plus, it’s cost-effective.
Different types of Facebook advertising include carousel ads, single images, video ads, instant experience ads, collection ads, lead ads, Facebook Messenger ads, Facebook marketplace ads, Reels, stories, sponsored posts, augmented reality ads and more.
Instagram Advertising
With Instagram advertising, you can target your ad to specific audiences, share photos and videos that get people’s attention, and it can help you reach more people in a shorter amount of time than some other forms of advertising.
With Instagram, we can publish image ads, stories ads, video ads, carousel ads, collections ads, explore ads, shopping ads and Reels ads.
LinkedIn Advertising
LinkedIn advertising is great for businesses that want to connect with potential customers and even recruit new talent. Ads can be targeted to specific industries, job titles and locations, and it’s also a great way for businesses to reach out to other businesses and grow their network.
As a LinkedIn Advertising Certified Marketing Expert, our team is experienced creating Linkedin Ads campaigns that showcase your organization & help you drive results to your campaigns.
TikTok Advertising
Advertising on TikTok is a great way to connect with younger audiences. The ads can be fun and interactive, so as to help create an emotional connection between your business and potential customers. Plus, ads are usually more affordable than those on other social media platforms.
Waze Advertising
Waze advertising gets businesses in front of drivers using the Waze GPS app. Your business’ ads appear when drivers are searching for a location within your service area or traveling through it. Waze advertising is very affordable.
Waze offers 3 different types of advertising options today, including:
* Branded Pins
* Zero-Speed Takeover
* Promoted Search
Waze advertising is an excellent way for brick and mortar businesses to drive subconscious behavior and influence passive audiences.
Ready to take your social media to the next level?
Our marketing team of experts will work closely with you to develop a personalized strategy that will help you get the most out of your social media advertising efforts. We’ll help you develop a powerful online presence, create effective campaigns, and track results.
Step One
Discovery
In our discovery meeting, we’ll ask some questions to understand your target customers, budget, desired marketing channels, and more. We’ll then discuss how together we’ll achieve success.
Step Two
Research
We look at what will be effective to achieve the goal. Are Google ads best or is a location-based approach better? We research, make the determination with you, and then build-out the campaign.
Step Three
Implementation
We build, design and optimize your digital marketing campaign to your specifications, within your budget. Relax and watch the phone ring as your digital marketing brings in the results.
Step Four
Measure Results
Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPIs to help with future marketing efforts.
Need more than just social media advertising? We have you covered.
Our versatile experience in digital marketing services in Columbus, OH, enables us to create pragmatic solutions and campaigns that genuinely have the power to transform brands by attracting new customers, inspiring existing customers, and presenting new possibilities.
Display Advertising
Visually represent your brand message in front of the right consumers at the right time with digital display advertising.
Search Engine Marketing
Get to the top of the search results immediately with PPC, or Pay-Per-Click digital marketing services like Google Search Ads (formerly AdWords) or Bing Ads.
Search Engine Optimization
We strive to get your website search results listed on page one organically for all your chosen SEO or search engine optimized focus key terms.
Graphic Design
Branding and marketing materials that truly convey your message clearly and effectively for any medium.
Review Management
Increase credibility by getting your reviews above 4 stars or better with the use of custom email and text campaigns.
Website Design
Online success always starts with a great website set up to convert visitors into paying customers. All Social Firm websites are mobile responsive and set up to convert your digital marketing and advertising efforts.
Email Marketing
Connect more personally with your audience and expand your reach with meaningful email marketing.
Logo Design
Define your company’s appealing voice and unique personality in less than an inch of space with a truly compelling logo design.
Content Marketing
High-quality blog content that boosts organic website traffic through the use of crafted content calendars and A.I. driven SEO software.
Listings & Location Management
This powerful SEO tactic is perfect for businesses with one or multiple locations. Organize, optimize and maintain your location listings across the web.
“Since partnering with the Social Firm for website management and digital marketing, my medical practice has experienced a significant increase in new patient volume. They are a great team to work with!”
Dr. Garret Mouser
Moses-Mouser and Associates
“Matt and Social Firm have been a great marketing partner for our company! The website they built is fantastic! Matt and his team are very responsive to all of our needs! They have exceeded our expectations!“
William Kanipe
Patriot Air Comfort Systems
“I’m so thrilled to have hired such an amazing team of media geniuses that know everything there is to know about advertising for your business. My dog training company is booming with non stop calls and emails after hiring the Social Firm. I couldn’t be happier with the work they have done for promoting my small business!!”
Allison Marcum
Marcum K9 Obedience
“We had and continue to have a wonderful experience with “Social Firm.” The development and implementation process for our new website was low-stress and easy. They communicated constantly with us and really were able to transform the vision of what we wanted, into reality. Social Firm also started SEO for our new business, which has been going well. Social Firm really has shown me what is available through SEO. So much so that we are moving all branches of our business to Social Firm. Highly recommend!”
Jackie Collins
Elder Law Connection
Let’s unlock your brand's potential together.
Schedule a discovery call today to share your digital marketing and design goals and see how Social Firm can help.
News and Insights
What’s new and happening in the exciting world of social media.
The Best Social Media Platforms For Your Business
When social media started to enter the public consciousness in the early 2000s, it was very much a tool to help users connect with friends, colleagues, and loved ones. Fast-forward to the modern day and users are now just as likely to connect with their favorite brands as well as friends and family. For businesses like yours, it presents a...
12 Days of Holiday Digital Marketing Tips for Small Business
The holidays come once a year. And while they may still seem far away, for many businesses, the holidays have already started. This is because the holidays are, without a doubt, the busiest time for sales. From Thanksgiving through to Christmas, more than $789 million will be spent by consumers, making it all the more important for small...
Advantages and Disadvantages of Social Media Marketing
Social media marketing has undoubtedly become one of the hottest talking points in modern business, and it’s not hard to see why. Spending on social media advertising has grown from $51 Billion to $226 Billion in the past five years, while it is expected to hit $384 Billion by 2027. Moreover, it feels like virtually all companies incorporate...
How Using a Content Calendar Makes Your Social Content Better
Social media platforms may have been initially created as entertainment channels, but they have become much more than that. Social media has become a career for a growing number of professionals worldwide. And, for some small and large business owners, social media channels and communities are now a lifeline. Essentially, your business’s...