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Social Media Advertising

Expand Your Reach and Connect with New Customers With

Social Media Advertising

Social media advertising in Columbus, Ohio allows you to generate qualified leads and loyal fans throughout Central Ohio and beyond.

Targeting & Reach

Social Media Advertising has Unparalled Targeting and Reach in Columbus, Ohio

These days, social networks such as Facebook, Instagram, Linked In, and YouTube can be huge factors in your business’ successful marketing efforts. So huge, in fact, about 90% of marketers claim that social media advertising increased exposure to their company tenfold. But that’s only one of the many benefits social media advertising in Columbus, Ohio has to offer. Not only will it boost your exposure, it’s very cost-effective, you can target very specific audiences by interest and geographic location, and the list goes on.

Social Media Advertising Columbus Ohio
Social Advertising Tactics

Social Media Advertising in Columbus, Ohio Can Come in Many Forms

According to research, there are 96% of marketers currently taking advantage of the marketing opportunities social media advertising offers, however 85% aren’t certain which tools or platforms are the best to use. With our help, using a measured approach, we can eliminate your concerns and get you on the right track.

As a social media advertising agency, Social Firm offers a full range of social media advertising tactics that include Facebook, Instagram, LinkedIn, Waze and more.

Retargeting Advertising

Retargeting Advertising

Retargeting campaigns through social media ensure that your ads are seen by “pre-qualified” potential buyers – people who have already shown interest by having visited your website or social media pages. This type of campaign also helps to build brand recognition.
Facebook Advertising

Facebook Advertising

Advertising on Facebook is a great way to reach a large number of people in a short amount of time. It can help your company micro-target specific audiences. You can also track your campaigns, and gain valuable customer insights. Plus, it’s cost-effective.
Instagram Advertising

Instagram Advertising

With Instagram advertising, you can target your ad to specific audiences, share photos and videos that get people’s attention, and it can help you reach more people in a shorter amount of time than some other forms of advertising.
LinkedIn Advertising

LinkedIn Advertising

LinkedIn advertising is great for businesses that want to connect with potential customers and even recruit new talent. Ads can be targeted to specific industries, job titles and locations, and it’s also a great way for businesses to reach out to other businesses and grow their network.
Waze Advertising

Waze Advertising

Waze advertising gets businesses in front of drivers using the Waze GPS app. Your business’ ads appear when drivers are searching for a location within your service area or traveling through it. Waze advertising is very affordable.
TikTok Advertising

TikTok Advertising

Advertising on TikTok is a great way to connect with younger audiences. The ads can be fun and interactive, so as to help create an emotional connection between your business and potential customers. Plus, ads are usually more affordable than those on other social media platforms.
Our Process

Ready to take your social media to the next level?

Our marketing team of experts will work closely with you to develop a personalized strategy that will help you get the most out of your social media advertising efforts. We’ll help you develop a powerful online presence, create effective campaigns, and track results.

Step One

Discovery

In our discovery meeting, we’ll ask some questions to understand your target customers, budget, desired marketing channels, and more. We’ll then discuss how together we’ll achieve success.
Step Two

Research

We look at what will be effective to achieve the goal. Are Google ads best or is a location-based approach better? We research, make the determination with you, and then build-out the campaign.
Step Three

Implementation

We build, design and optimize your digital marketing campaign to your specifications, within your budget. Relax and watch the phone ring as your digital marketing brings in the results.
Step Four

Measure Results

Data is your friend! Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPIs to help with future marketing efforts.
Client Reviews

Trust is Everything

Please, don't take our word for it. We truly appreciate our clients, and sometimes they let us know how much they appreciate us, too.

News & Insights

Marketing News & Insights

What’s new and happening in the exciting world of marketing and design.

Getting Started

Get ready to expand your possibilities.

Our digital marketing strategists and writers will collaborate with you so your business reaches more new customers, strengthens connections with existing customers, and grows your revenue with digital marketing strategies tailored to your goals.

By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. You can reply STOP to opt-out of further messaging. View our privacy policy and terms and conditions.

Frequently Asked Questions

You have questions? We have answers.

Social media ads are a type of display advertising that appears only on social media websites and apps. Social media advertising uses targeting collected through social media profiles.

You can create and manage ads from your Facebook business manager (facebook.business.com). Although you may need the assistance of a graphic designer to compose artwork for your ads.

Anyone that manages a page on Facebook can buy ads by visiting business.facebook.com. The best results often come from professional ad management services from digital marketing agencies that create, buy, and measure ad success on your behalf.

The use of Facebook ads is a great way to increase social following, enhance brand awareness, influence consideration, and drive sales. Facebook ads also allow for effective targeting and are highly measurable.

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Industries We Serve

Law Firms, Financial Services, Wealth Management, Home Builders, Home Services, HVAC, Services, Healthcare, Restaurants, Hospitality, Property Management, and more.

© 2025 Social Firm

Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
EXECUTIVE ASSISTANT
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Laura Elliott
Senior Digital Strategist
I have been in the digital marketing space since graduating from Xavier University in 2012 and I have experience in both the B2C and B2B realms. I specialize in digital advertising and have seen how it has evolved and grown over time. It has been exciting to keep up with all the new developments and changes throughout the years in the world of advertising and I thoroughly enjoy researching ways to leverage these changes to improve success for my clients. Throughout my career, I’ve honed and adapted my skills in data analytics and lead generation and enjoy learning about new industries and driving success for each of my clients!

When I’m not at work, I love to spend time with my family and traveling. My main goal is to travel all over the world with my husband and son!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Doug Bierl
STRATEGIC PROJECT MANAGER
I have an inherent desire to help people and I like to figure out how to best connect people with something they need. That led me to a career in marketing and client services, primarily in marketing strategy and planning in product management, advertising account management, and marketing consulting.

When I’m not at work, you may see me walking the streets of Westerville with my wife, Julaine, or in a cafe meeting with a guy talking about life and faith. I value time with family, staying physically active and being outdoors brings me energy and joy.