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Social Media Marketing

Get Social with Your Audiences Using

Social Media Marketing

The use of social media marketing in Columbus, Ohio has changed how we communicate. It has created new platforms for interaction that didn’t exist before and created new opportunities for genuine connection with audiences.

Creating Connections

Creating Greater Customer Connections in Central Ohio With Social Media Marketing

Gone are the days when customers had to come to you. Today, your company has to meet customers where they are, and often that means connecting with them across social media platforms such as Facebook, Twitter, LinkedIn, Tik-Tok and others.

Is your social media marketing producing greater customer connection and sales for you?

Social Media Marketing in Columbus Ohio
The Benefits

Tap into the power of social media with our social media marketing services.

You need a social media strategy that taps into the awesome power of social media to deliver huge numbers of potential customers. The expert team of marketers at the Social Firm will harness the strength of social media to get your business in front of a world of potential customers.

Greater Customer Satisfaction

When customers are happy and satisfied with your company, they’re more likely to keep coming back and recommending it to their friends and family. Customer satisfaction is a key factor in achieving long term growth.

Increased Brand Awareness

Increasing brand awareness means more people know about your company’s products or services which can directly lead to you getting more customers and making more money.

Gain Marketplace Insights

You’ll gain important customer insights like what they like and don’t like, and what they find interesting, which can help you make better marketing decisions, from your follower’s posts, from their reactions and the level of engagement with your content to glean important customer insights.

Thought Leadership

Thought leadership shows you as an expert in your field. Creating content that educates, informs, and entertains your target audience via social media, helps your business build trust with customers and increase sales. It’s a great way to show people why they should buy your products or services instead of your competitor’s.

Cost Effective

Costs of setting up and running your social media channels can be quite low compared to other forms of advertising. A social media campaign with ads and creative content is great for messaging to potential customers without breaking the bank.

Improved Brand Loyalty

Brand loyalty is a prime measure of whether your company has built an emotional relationship with customers. It’s also a key indicator that can impact your company’s potential for lasting and incremental growth.

Higher Conversion Rates

Simply put, the more visitors to your website you can convert, the more revenue you’ll earn, and the greater potential there is for you to turn that one-time buyer into a lifelong customer.

Elevated Brand Authority

Being trusted and recognized is one of the first steps on your company’s journey to customer loyalty. If customers don’t trust you, they won’t buy from you. The right social media marketing strategies can set you up as “the” authority in your business sector.

Improved Search Engine Rankings

Appearing higher in search engine results gets your company noticed, increasing your perceived authority (to searchers and search engines) and increasing the likelihood of potential customer engagement.
Our Process

We make it easy for you to get started.

Get a customized and comprehensive social media marketing strategy built at scale for your success in Columbus, Ohio.

Step One

Discovery

Let’s meet to determine your social media needs, goals and determine the KPIs that are most important to you. Which platforms and the number of posts per month factor into your custom plan.
Step Two

Access

During this phase we gain access to your social media accounts or we create accounts for you. We also create, set up and grant you access to your own social media dashboard and social media calendar.
Step Three

Research & Design

We take an interactive approach to the approval process, presenting concepts, gathering input, and refining the plan until we’ve checked all the boxes. Your feedback drives the process.
Step Four

Implementation

Once the social media concepts and designs are approved, your social media marketing campaign is automatically launched via our content calendar. Now we monitor, analyze and refine for top results.
Measure Results

Gain valuable insights, customers, and revenue with the right social media marketing plan.

Once you have a robust, active presence on social media, you’ll wish you’d begun a social media marketing campaign even sooner.

As you build a loyal base of followers who convert to customers, you’ll understand the power of social media and its ability to connect you with customers in ways you’ve never experienced before!

Email Marketing Success
Client Reviews

Trust is Everything

Please, don't take our word for it. We truly appreciate our clients, and sometimes they let us know how much they appreciate us, too.

News & Insights

Marketing News & Insights

What’s new and happening in the exciting world of marketing and design.

Getting Started

Get ready to expand your possibilities.

Our digital marketing strategists and writers will collaborate with you so your business reaches more new customers, strengthens connections with existing customers, and grows your revenue with digital marketing strategies tailored to your goals.

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Frequently Asked Questions

You have questions? We have answers.

Social media is key for boosting brand awareness, but to do this, you need to have a good understanding of your audience.

When consumers see promotions, discounts, and deals on social media, it influences their buying behavior. 64% of online consumers wait to buy things until they go on sale. Social media is an inexpensive platform that gives brands instant reach to billions of active social media users.

Traditional marketing usually involves advertising through radio, TV, newspaper as well as magazines. Conversely, social media marketing is an online marketing method that focuses on gaining traffic through social media channels.

Ultimately, social media marketing is more effective for some industries than others, but all industries can take advantage of it if they approach it with the right goals and the right strategies.

Utilizing strong social media strategies in your digital marketing is so important. As a social media service digital marketing agency, Social Firm can help not only with your organic social media management, but also with advanced social media advertising tactics as well.

In 2022, Facebook is still the number one social media platform marketers are focusing on, according to HubSpot Blog Research. When asked which social media platform they plan to invest the most in for 2022, 25% answered Facebook, 20% said YouTube, 16% said Twitter, and 15% said Instagram.

Social media is effective for small businesses because it’s a great way to connect with your customers, create a dialogue, and build brand awareness. It’s not always the most effective tool for generating sales, but it’s highly effective for building your brand and customer base. Utilizing social media ads can help drive leads in a very powerful way.

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Industries We Serve

Law Firms, Financial Services, Wealth Management, Home Builders, Home Services, HVAC, Services, Healthcare, Restaurants, Hospitality, Property Management, and more.

© 2025 Social Firm

Matt Erney
STRATEGIC MARKETING DIRECTOR
After founding Social Firm in 2010, I learned that having a healthy business online requires an equal balance of messaging, design and marketing. My vision is to help businesses compete in the marketplace by simplifying, clarifying and then amplifying their message.

I currently lead the Strategic Marketing team at Social Firm. I believe that to achieve greatness, one must be intentional and move quickly with focus beyond one’s self. I love Columbus and am energized by helping businesses realize their digital potential.
Jason Willis
CREATIVE DIRECTOR
Like many in the design world, I started out as a freelance. My early career was on the sales and marketing side of business, and I’ve worked with, and for several large companies. However, my greatest joy is helping and sharing in the success of locally owned organizations.

When I’m not tailgating at an OSU game or playing tennis, I love traveling and creating new experiences with my best girl Kelly and my "little gentleman" dog Charlie. I like visiting all the new restaurants popping up around town and seeing which one can make the best Old Fashioned.
Julie Englerth
EXECUTIVE ASSISTANT
Julie is fully remote and hails from Longview, Texas, deep in the heart of the “Piney Woods” of East Texas where she lives with her husband and three amazing kids. She is also an experienced worship leader at her local church where her husband is a full-time worship pastor. Julie is passionate about encouraging and empowering people around her, leading worship, leading small groups at her church, or spending time with her loved ones.

She works closely with Matt in day-to-day communications and strategic planning. She has a knack for learning new things quickly!
Laura Elliott
Senior Digital Strategist
I have been in the digital marketing space since graduating from Xavier University in 2012 and I have experience in both the B2C and B2B realms. I specialize in digital advertising and have seen how it has evolved and grown over time. It has been exciting to keep up with all the new developments and changes throughout the years in the world of advertising and I thoroughly enjoy researching ways to leverage these changes to improve success for my clients. Throughout my career, I’ve honed and adapted my skills in data analytics and lead generation and enjoy learning about new industries and driving success for each of my clients!

When I’m not at work, I love to spend time with my family and traveling. My main goal is to travel all over the world with my husband and son!
Ally Gatien
DIGITAL SPECIALIST
Since graduating from the University of Dayton in 2021 with a focus in Marketing, I have worked for both a small local media agency and a large television station. In my professional career, I am most recently coming from a Digital Sales Coordinator role where I was able to focus in on all Digital Marketing tactics after learning about the world of broadcast TV. I am passionate about helping others and I look forward to being able to help countless local businesses as a Digital Specialist on a more efficient and effective scale!
Geno Marinelli
DIGITAL SPECIALIST
A fresh graduate from The Ohio State University, I’m excited to absorb as much as I possibly can! With prior experience in both advertising creative and strategy, I’m excited to learn from the best. I enjoy staying ahead of the curve, understanding or contextualizing the latest trends and developments in tech and Marketing. If there’s a disruptor, I want to know how it works, why it’s working, and if it can work for us.

As a Digital Marketing Specialist, I will assist in strategy, implementing changes and new initiatives on behalf of our clients helping them to reach their goals and achieve results. My favorite part of any final reveal is the before and after; the side-by-side comparison of the old and the new motivates me to always be looking for new and innovative ideas.
Terence Womble
CONTENT MANAGER
I spent the first half of my career working in public relations and marketing mostly in New York City but also in Toronto, Philadelphia and Columbus. Even with clients as diverse as Philip Morris, The Philadelphia Coca-Cola Bottling Company, Shakespeare in Central Park, CAPA, Jazz Arts Group, or Broadway shows, the common theme has been compelling stories. Helping craft and share stories for our clients is my passion.

Other passions? Sure. Tennis, jazz, classical music and classic disco; reading, documentaries, fact-based dramas, and forensic crime shows. I also enjoy a perfectly mixed and presented Manhattan – up or on the rocks.
Sheena Erney
ACCOUNTING
I spent over 10 years in corporate banking and quit corporate life to be a stay-at-home mom before my second child turned one. I love taking my four little ones on adventures, but I missed the hustle and bustle of work life. It’s exciting to work for a small business where we can so easily stay up to date and develop our processes as business needs change. Best of all, I get to work with my husband!

When I'm not working, I enjoy golf, reading, traveling and playing cards. Watching our four children learn and grow is one of the greatest joys of my life.
Doug Bierl
STRATEGIC PROJECT MANAGER
I have an inherent desire to help people and I like to figure out how to best connect people with something they need. That led me to a career in marketing and client services, primarily in marketing strategy and planning in product management, advertising account management, and marketing consulting.

When I’m not at work, you may see me walking the streets of Westerville with my wife, Julaine, or in a cafe meeting with a guy talking about life and faith. I value time with family, staying physically active and being outdoors brings me energy and joy.