Small Business Digital Marketing Columbus Ohio

Having a fully integrated analytics dashboard is a powerful tool to track the effectiveness of digital marketing efforts for small businesses. These data points can be as simple as increase in social media likes and follows, do conversion tracking on digital marketing campaigns. Digital marketing agencies should all have the ability to provide a 24/7 analytics dashboard for all small businesses engaged in any online marketing efforts.

Digital display advertising is a way to visually display your brand across the web. Display ads are a powerful branding tool for small businesses that allows you to not only get your message across visually, but also on a large scale. Display ads show up on any website that has the ability to serve digital advertising. As an example, you’ll often see display ads being served on news and blog websites.

There are many targeting tactics available in display advertising as well. These include, geographic targeting, interest based targeting, behavioral targeting and retargeting just to name a few.

As far as affordable digital marketing strategies for small business go, retargeting is a no brainer to add to your online marketing efforts. Retargeting advertising is the act of placing your ads in front of previous visitors of your website. This can be accomplished via several online marketing platforms and is a powerful tool to keep your products or services top-of-mind in front of potential customers.

If you’re looking to build trust and customer loyalty, building a list of subscribers and marketing to them through email is a powerful tool for small businesses. What better way to hit your target audience than through their inbox with engaging email marketing. Putting relevant content in front of an audience that has chosen to be marketed to is like fishing with dynamite. This is also a great way to build brand loyalty with your existing customers.

If you’re looking to use email marketing as one of your online marketing strategies, allow our marketing professionals to help you craft a custom strategy.

Local listings management is not only a powerful digital marketing and SEO tool for your small business, it helps standardize your listings across a hundred-plus platforms. This ensures not only security, precision and accuracy when people are searching for your locations, it gives you complete control over the information displayed throughout the web about your business locations. It also allows you to create enhanced listings with images, special promotions, menus, biographies and more.

Content marketing takes on a few forms, but put simply, content marketing is the act of strategically adding words to your website. This is usually best accomplished through the act of blogging. There is certainly an art form to blogging for the purposes of content marketing. The blog articles not only need to be purposeful and engaging to the reader, they need to be key-phrase optimized to gain traction in your SEO online efforts.

Google search advertising has gone by many names over the years. You may have known it as Google AdWords, PPC, SEM or pay-per-click. By any name, this digital marketing technique is the art of placing your online ads in front of your target audience online that are searching for your particular product or service.

These types of digital marketing techniques are powerful tools for small businesses to generate leads right away, and get your products in front of customers searching for exactly what you offer.

The minimum contract length for digital advertising services is 6 months. This is really the minimum amount of time needed to test and optimize most digital advertising campaigns to be working to their full potential.

The advantages for a small business employing a digital marketing strategy is mainly due to the trackable nature of digital marketing services. There are many digital channels small business owners can use, and nearly all of these marketing strategies have highly trackable analytics.

This allows a small business owner to spend their money more efficiently. Traditional advertising such as direct mail or print ads aren’t as easily trackable.

Search engine optimization, or SEO is one of the most important long-term digital marketing strategies your small business can use in your digital marketing efforts. A great SEO strategy can move your business’s online search ranking to the top of searches organically. Being on page one of a particular search on search engines like Google or Bing is a trusted place for a business to be. This will increase the likelihood of someone engaging with your products or services. Advanced content marketing, back-linking and keyword research and implementation are just a few of the tactics used to increase your search ranking.

SEO is a long-term online marketing process for most small businesses, so be patient and trust in the process. If you’re in a competitive business sector, chances are your competitors are working hard to out-rank your small business online and attract customers with their own SEO work as we speak. If you’re looking to reach more potential customers and rank higher online, a thoughtful SEO strategy is right for you.

Social media marketing can be a powerful online marketing tool for a small business. There are several ways to engage your target audience on social media. One is through regular and thoughtful social media posts, and the other is through social media advertising. Either way, you need to have clear and consistent imagery and messaging throughout your social media channels.

Having a consistent social media presence will show your current and potential customers that you are engaged not only with them but with your community.