Jazz Arts Group

What is Jazz Arts Group?

The Jazz Arts Group of Columbus (JAG) is America’s premier not-for-profit arts organization dedicated to producing, performing and promoting jazz. JAG’s mission is to advance and celebrate the art of jazz through performance and education. The Jazz Arts Group divides its resources among two areas: performance and education.

Our collaberation.

JAG has several different performance series, including the Swingin’ With The CJO series at the Southern Theatre, JazZoo at the Columbus Zoo and Aquarium, Jazz Arts Group Presents at the Lincoln Theatre, and the PBJ & Jazz family jazz series at the Lincoln Ballroom and Topiary Park. Social Firm’s collaboration with JAG came together as an effort to refresh the current JAG brand with better graphic imagery in concert with more concise messaging with the sole intent to expand JAG’s walk-in and subscription based audiences. In the end, to sell more tickets!
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The solution… a fresh look.

Through close collaboration with JAG’s marketing director Terence, we were able to take new graphic assets, brighter colors and tighter messaging to the next level for JAG. We created a balanced look across all marketing mediums that JAG required for their show promotions. Social Firm designed playbills, digital advertising, print advertising in local newsprint and magazines, posters, post cards, direct mail and billboards. 

Jazz Arts Group Columbus Poster
Jazz Arts Group Columbus Flyer
Jazz Arts Group Columbus Billboard
Jazz Arts Group Columbus Print Collateral

The results.

Since our partnership began in 2015, Jazz Arts Group has had steady and consistent increase in all of their key performance indicators.

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Swingin' with the CJO Series Per-capita Ticket Growth

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Increase in "Home For The Holidays" Concert Ticket Revenue

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Increase in Swingin' with the CJO's Season Opener Ticket Revenue

Brochure & Newsletter Design

Digital Advertising

JAG uses nearly every size in the digital marketing playbook to promote each and every show on their calendar.

Ad & Sale Collateral Design

Print Advertising

From magazines to newspapers, Social Firm print ad designs show up in several local publications to promote JAG’s performances.

Banners & Poster Design

Billboards & Posters

From billboards to performance day posters, JAG’s message can be seen all over central Columbus.

Postcard & Direct Mail Design

Postcards & Direct Mail

Using targeted direct mail, we helped JAG, via oversized post cards promote shows, fundraisers, and season subscriptions.

If you want to discover world class jazz right here in Columbus, visit Jazz Art’s Group’s website at jazzartsgroup.org.

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Let's meet and discuss the potential we could unlock for you.

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We love what we do. We also believe anything is possible. Let's discover your goals together.

1654 E. Broad Street
Columbus, Ohio 43203
(614) 285.6288

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Columbus Business First Leadership Trust Member 2020
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