Jazz Arts Group
What is Jazz Arts Group?
The Jazz Arts Group of Columbus (JAG) is America’s premier not-for-profit arts organization dedicated to producing, performing and promoting jazz. JAG’s mission is to advance and celebrate the art of jazz through performance and education. The Jazz Arts Group divides its resources among two areas: performance and education.
The solution… a fresh look.
Through close collaboration with JAG’s marketing director Terence, we were able to take new graphic assets, brighter colors and tighter messaging to the next level for JAG. We created a balanced look across all marketing mediums that JAG required for their show promotions. Social Firm designed playbills, digital advertising, print advertising in local newsprint and magazines, posters, post cards, direct mail and billboards.
Since our partnership began in 2015, Jazz Arts Group has had steady and consistent increase in all of their key performance indicators.
Swingin' with the CJO Series Per-capita Ticket Growth
Increase in "Home For The Holidays" Concert Ticket Revenue
Increase in Swingin' with the CJO's Season Opener Ticket Revenue
JAG uses nearly every size in the digital marketing playbook to promote each and every show on their calendar.
From magazines to newspapers, Social Firm print ad designs show up in several local publications to promote JAG’s performances.
Billboards & Posters
From billboards to performance day posters, JAG’s message can be seen all over central Columbus.
Postcards & Direct Mail
Using targeted direct mail, we helped JAG, via oversized post cards promote shows, fundraisers, and season subscriptions.