Renier Construction
Who is Renier Construction?
Renier Construction, based in Columbus, Ohio, designs and builds owner-occupied facilities. More than 500 of them and counting since 1980. Renier prides themselves on building on the foundation of Integrity and that every member of the Renier team exemplifies their core values. Tell the truth. Live up to your promises. Admit and fix your mistakes. Renier uses the “Design-Build” approach to construction.
The challenge.
The “Design-Build” approach to construction, though a more cost effective and reliable construction process, still get’s a little push back in the construction industry. Our challenge is to increase the number of quality in-bound leads Renier receives, and track the successes of those initiatives using several digital marketing tactics and a marketing message that promotes “Design-Build” construction.
The solution.
Using some of the basic brand elements Renier has in place, we created several digital graphic assets and cohesive messaging across marketing platforms. To insure maximum conversion potential, we also created industry-specific landing pages for each ad group.
Display Advertising
Using geographic, demographic and re-targeting digital display advertising, we keep Renier’s brand message front and center..
Social Media Marketing
Generating qualified leads through the use of hyper-targeted Facebook and Instagram ads.
Search Engine Marketing
Got Renier to the top of the search results immediately with PPC services like Google AdWords.
Search Engine Optimization
Using on and offsite SEO tactics, we increase organic search results throughout several key construction terms.
Website Design
Social firmed industry-specific landing pages that match the brand aesthetic of Renier’s current website.
Graphic Design
Developed new fresh designs for Renier’s digital display advertising efforts.
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