Who is Salon Lofts?
With thousands of Loft Owners in 130+ locations, Salon Lofts is the leading suite-rental concept redefining the future of the salon industry. Salon Lofts offers lofts to entrepreneurs so they can run their own beauty businesses in their own space. Their proprietary web-based tools empower these entrepreneurs to manage their schedule, their clients and their income.
To continue rapid growth into new cities and new markets, Salon Lofts needs to effectively reach and engage both new loft owner prospects as well as consumers in need of their services.
Having a well balanced approach to digital advertising is crucial to reach new prospects. Using Social channels including Facebook & Instagram, Social Firm crafts digital advertising campaigns to promote upcoming events, create brand awareness in new markets, target ideal entrepreneurs & create a clear user experience towards conversion. Combining this approach with strategic targeting of high value “keywords”, Google Ads paid placements ensure visibility in Google searches.
Using proven SEO techniques, and working in tandem with the development team, Social Firm optimizes the visibility and technical proficiency of the Salon Lofts brand and website in the major search engines.
In 5 years, Salon Loft’s has successfully grown from 49 locations to 135 locations. Our team recommended and implemented a paid advertising channel at the beginning of our engagement. Paid advertising now accounts for 26%+ of all inbound prospect leads.
Our SEO team works directly, on-site, with the Salon Lofts Web Development team. These interactions lead to a hyper-focused approach and hands-on impact for cutting-edge best SEO techniques. During our engagement, SEO driven prospect leads account for 58% of inbound leads.
Increase in Online Prospect Leads
Percentage of Prospect Leads from Paid Ads
Percentage of Prospect Leads from SEO
Increase in Online Bookings Year Over Year
Paid Search Efforts
Through paid advertising, we effectively target and convert new prospects and customers, while focusing on new ways to reach our audience and decreasing our cost per conversion.
Our team sets cost per conversion goals to accomplish Brand Awareness, increase Customer Bookings and Attract New Prospective Loft Owners.
Hyper-optimized SEO and schema ensure the visibility of Salon Lofts brand in existing as well as new markets